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MarTech Today: Monotype buys Olapic, the Intent Lab opens & more

Barry Levine on August 1, 2016 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Why type provider Monotype bought UGC platform Olapic
Jul 29, 2016 by Barry Levine
According to the Monotype CEO, his company will now have one more asset to help brands define their marketing identity.
The Intent Lab opens and issues its first Digital Satisfaction Index
Jul 29, 2016 by Barry Levine
A research partnership between Northwestern University and Publicis’ Performics, the Lab intends for the Index to become a standard.
9 things most people don’t understand about SEO
Jul 29, 2016 by John E Lincoln
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
AdWords gains 3 new cross-device attribution reports
Jul 28, 2016 by Ginny Marvin
Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path.

From Around The Web:

A Marketer’s Quick-Start Guide to Microsegmentation, www.martechadvisor.com
Google meets Italy’s demands on data use practices, www.reuters.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.