MarTech Today: More Beacons In Theaters, Yahoo Closing BOSS & Google My Business API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters
  Feb 5, 2016 by Barry Levine
  Proximity marketer Thinaire, working with Panasonic and IBM’s Watson, will be sending mobile marketing to moviegoers in the lobbies of a thousand US theaters.
• MarTech Rates Increase Saturday. Save $350 — Register Now!
  Feb 8, 2016 by Marketing Land
  Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week!
• Here Are The Top 10 Brands Scoring Positive Comments From Super Bowl Ads
  Feb 8, 2016 by Barry Levine
  Social analytics firm Networked Insights cranked up its platform to find out which company won the “Brand Bowl.”
• Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
  Feb 8, 2016 by Tony Edward
  Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
• #RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline
  Feb 6, 2016 by Danny Sullivan
  Twitter will probably add a new algorithmic timeline but not replace the default chronological one. Still, users are worried.
• Yahoo To Close BOSS (Build Your Own Search Service) Next Month
  Feb 8, 2016 by Barry Schwartz
  Yahoo to close yet another search service: Yahoo BOSS is closing March 31, 2016.
• Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?
  Feb 8, 2016 by Myles Anderson
  Local search practitioners, how do you stack up to your peers in the industry? Columnist Myles Anderson sheds some light on this topic based on data from BrightLocal’s recent annual Local SEO Industry Survey.
• The Local Data Ecosystem Just Got A Little More Eco-Friendly
  Feb 8, 2016 by Christian Ward
  Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.

From Around The Web:

• 4 Points To Consider When Choosing A Customer Experience Management Platform, www.martechadvisor.com
• Automatically Art-Directed Responsive Images? Here You Go., www.smashingmagazine.com
• Getting Specific on Soft Skills for UX Professionals, www.uxmatters.com
• Want a Tesla? Watch What You Blog, www.blogherald.com
• The Real Difference Between UX and CX, www.searchenginejournal.com
• Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years, www.adweek.com
• Hacking Marketing: Rethinking Marketing Management in a Software World, chiefmartec.com
• Android Studio 2.0 – Beta, android-developers.blogspot.ch
• Google on Mobile & AdBlockers, www.searchenginejournal.com
• Google reportedly plans to release a Cardboard successor like Samsung’s Gear VR this year, venturebeat.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.