MarTech Today: National Cinemedia’s in-theater movie-based AR game, the proposed US data privacy law & Instagram’s new hashtag search API

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• National Cinemedia offers first in-theater AR game for a movie
  Nov 2, 2018 by Barry Levine
  Promoting characters from Disney’s upcoming ‘Ralph Breaks the Internet,’ the 30 second game is the latest in the cinema ad network’s embrace of pre-show AR.
• The MarTech Minute: MediaMath’s blockchain verification tool, new data syncing tech for Screen6, more
  Nov 2, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• Company execs could go to jail for misusing data under proposed U.S. data privacy law
  Nov 2, 2018 by Robin Kurzer
  The GDPR-style federal legislation also provides penalties of up to 4% of a company’s annual income.
• Bridging the gap: Creating the perfect customer journey
  Nov 2, 2018 by Rex Briggs
  How to assess your business’ needs and adopt tools that provide real-time, person-based insights into your marketing efforts.
• Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
  Nov 2, 2018 by Amy Gesenhues
  Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets.
• Instagram introduces new hashtag search API for businesses
  Nov 2, 2018 by Amy Gesenhues
  The new API limits search queries to 30 unique hashtags within a seven-day period.

From Marketing Land:

• Become a better search marketer in 2019 – the SMX West agenda is live
  Nov 2, 2018 by Chris Sherman
  Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more. The agenda is live and ready for you to explore.

From Around The Web:

• New API Release Process, Facebook for Developers
• Professional services firms see huge potential in machine learning, MIT Technology Review
• Ensuring the Successful Integration of Technology and Marketing, Business 2 Community
• Marketing Is Obsessed with Technology. Here Are 3 Reasons This Needs to Change, Destination CRM
• Eightfold uses AI to match job seekers with open positions, VentureBeat

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.