MarTech Today: Naughty/Nice, Manual Link Building & Top Search Engine Land Stories

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Hey, Santa, Check Out Our Marketing “Naughty & Nice” List For 2015
  Dec 23, 2015 by Barry Levine
  Wherein we help the old guy figure out who deserves a candy cane or a lump of coal in the worlds of marketing, advertising and search.

• Scaling Manual Link Building
  Dec 23, 2015 by Andrew Dennis
  Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Columnist Andrew Dennis shares his thoughts.

• Search Engine Land’s Top 10 News Stories Of 2015: Google’s Quality Update, Mobilegeddon, RankBrain & More
  Dec 23, 2015 by Matt McGee
  Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2015.

From Around The Web:

• Why data mining is the future of online retailing, econsultancy.com
• Appnext Partners With Hisense To Deliver Fully Customized Mobile App Experience, www.prnewswire.com
• The Fortune 500 martech solutions the Fortune 30 Million can’t afford to miss, venturebeat.com
• Top 5 Exits in Local Tech of 2015, streetfightmag.com
• Why 2015 was the year for m-commerce, www.retaildive.com
• Pinterest is offering a high-end data service to brands spending millions, digiday.com
• Twitter wants to patent a drone controlled by tweets, www.theverge.com
• T-Mobile “Binge On” Video Streaming Program Accused Of Throttling Traffic To YouTube, www.fastcompany.com
• Why Facebook Moved Web Video to HTML5 From Flash, www.adweek.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.