MarTech Today: New AdWords interface, Google remarketing lists & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Confirmed: New AdWords interface rolling out to more users
  Aug 10, 2016 by Greg Finn
  Google has confirmed the rollout of the new user interface to more AdWords users.
• SEO and the CMO: Communication and board room metrics that matter
  Aug 10, 2016 by Jim Yu
  Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
• Google remarketing lists for search ads make their way to Google search partners
  Aug 9, 2016 by Greg Finn
  RLSAs are headed outside of Google websites and into the wide world of Google search partners.

From Around The Web:

• Why Personalization Is Key for Content Marketing, www.emarketer.com
• Act-On Gets ‘Social’ With Advanced Engagement and Analytics, press.act-on.com
• Matomy’s MobFox Partners with Pixalate to Increase Transparency & Quality Results for Programmatic Advertising, www.prweb.com
• Acquisitions of Digital Agencies, Ad-Tech Firms Surge, adage.com
• Building Blocks: Roger Chiocchi, CEO at RFPalooza Talks Marketing Tech, www.martechadvisor.com
• How Marketers Can Benefit from Automating Content Creation, www.emarketer.com
• Marketing technology as a strategic asset and executive unicorns, chiefmartec.com
• No, CMOs Should Not Think Like CTOs, adexchanger.com
• The Biggest Tech Challenges of Today’s Digital Publishers, www.marketingprofs.com
• If Reported.ly folds, social media will lose an important gatekeeper, Poynter Online
• New Publisher Tools for 360 Video, media.fb.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.