MarTech Today: The new identity consortium, Acxiom partners with ShareThis & the real future of SEO
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: LiveRamp’s IdentityLink acts as centerpiece for new identity consortium May 4, 2017 by Barry Levine The consortium is based around a common cookie for its members, to simplify the task of […]
Barry Levine on May 5, 2017 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
- LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
May 4, 2017 by Barry Levine
The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities. - Acxiom adds interest-based ShareThis data to its arsenal
May 4, 2017 by Barry Levine
New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company. - Machine learning & neural networks: The real future of SEO
May 4, 2017 by Benjamin Spiegel
Columnist Benjamin Spiegel takes a look at how machine learning and technologies like TensorFlow will change the way we think about SEO.
From Marketing Land:
- How Google assesses the ‘authority’ of web pages
May 4, 2017 by Danny Sullivan
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
From Around The Web:
- App Store Sources and App Referrer Data Now Available, Apple Developer
- The Real Effects Of Bad Web Design, Usability Geek
- Countries with Weird TLD Habits, Domain Name Wire
- How to Make an Animated GIF: A Guide for Marketers, Social Media Examiner
- Bynder Announces Adobe Creative Cloud Integration, Market Wired
- SourceMedia Launches Social Catalyst: Advanced Social Retargeting On Its Top Trending Content, SourceMedia
- 3 Reasons Why Marketers Are Getting Excited About AI, Marketo
- Adding AI Chatbots To Your Marketing Mix, Search Engine People
- Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching, AdExchanger
- Should Chatbots Be a Part of Your Marketing Strategy?, Duct Tape Marketing
- These Ad-Tech Players Are Teaming Up to Challenge Facebook and Google’s Data Dominance, Adweek
- 10 Tools to Create Animated Videos for Business, Small Biz Trends
- PSA: YouTube TV’s month-long free trial ends soon, The Verge
- Will Facebook Use Artificial Intelligence to Help Monitor Facebook Live?, Adweek