MarTech Today: The new identity consortium, Acxiom partners with ShareThis & the real future of SEO

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
  May 4, 2017 by Barry Levine
  The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.
• Acxiom adds interest-based ShareThis data to its arsenal
  May 4, 2017 by Barry Levine
  New partnership extends the existing relationship between ShareThis and Acxiom’s LiveRamp to the parent company.
• Machine learning & neural networks: The real future of SEO
  May 4, 2017 by Benjamin Spiegel
  Columnist Benjamin Spiegel takes a look at how machine learning and technologies like TensorFlow will change the way we think about SEO.

From Marketing Land:

• How Google assesses the ‘authority’ of web pages
  May 4, 2017 by Danny Sullivan
  Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.

From Around The Web:

• App Store Sources and App Referrer Data Now Available, Apple Developer
• The Real Effects Of Bad Web Design, Usability Geek
• Countries with Weird TLD Habits, Domain Name Wire
• How to Make an Animated GIF: A Guide for Marketers, Social Media Examiner
• Bynder Announces Adobe Creative Cloud Integration, Market Wired
• SourceMedia Launches Social Catalyst: Advanced Social Retargeting On Its Top Trending Content, SourceMedia
• 3 Reasons Why Marketers Are Getting Excited About AI, Marketo
• Adding AI Chatbots To Your Marketing Mix, Search Engine People
• Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching, AdExchanger
• Should Chatbots Be a Part of Your Marketing Strategy?, Duct Tape Marketing
• These Ad-Tech Players Are Teaming Up to Challenge Facebook and Google’s Data Dominance, Adweek
• 10 Tools to Create Animated Videos for Business, Small Biz Trends
• PSA: YouTube TV’s month-long free trial ends soon, The Verge
• Will Facebook Use Artificial Intelligence to Help Monitor Facebook Live?, Adweek

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.