MarTech Today: New study on AI in sales, when to pay for search analytics tools and Facebook Attribution gets mixed reviews

Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• InsideSales’ new study: AI is ‘becoming a way of life’ for sales
  Jan 29, 2019 by Barry Levine
  Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s report.
• How to know when it’s time to pay for search analytics tools
  Jan 29, 2019 by Amy Gesenhues
  SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
• Two months in, Facebook Attribution gets mixed reviews
  Jan 29, 2019 by Amy Gesenhues
  Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed.
• New survey finds cable cord-cutting is popular across the US
  Jan 29, 2019 by Barry Levine
  For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net.
• Meet Netflix, NPR, and The New York Times at MarTech
  Jan 29, 2019 by Scott Brinker
  The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges. Attend MarTech®, April 3-5 in San Jose. […]

From Marketing Land:

• 2019 Marketing Trends
  Jan 29, 2019 by Digital Marketing Depot
  Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.

From Around The Web:

• Facebook Moves to Block Ad Transparency Tools, ProPublica
• How This Company Created the First Software Development Apprenticeship Program Approved by the Department of Labor, Inc.com
• Can Ad Tech ID-Sharing Succeed If It’s For Attribution, Not For Targeting? Ad Exchanger
• Faster and Lighter: Moving Ad Tech Server-Side, New York Times
• Too much martech: How many tools do you really need? Chief Marketer

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.