MarTech Today: Next MarTech Wave, Site Search & Google Local One Box

Here’s our recap of what happened in marketing, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Is The Next Marketing Technology Wave All About Better Creative?
  Dec 4, 2015 by Erika Trautman
  As new content technologies transform the digital marketing landscape, columnist Erika Trautman believes marketers need to hop on board and evolve.
• Facebook Tweaks News Feed To Serve Only The Best Viral Stories
  Dec 4, 2015 by Martin Beck
  Update will push down viral stories that people don’t want to see, based on surveys of “tens of thousands” of people a day.
• Here’s Why Site Search Is Not Just A Smaller Google Search
  Dec 4, 2015 by Barry Levine
  They’re “totally different universes,” says the CEO of site search provider Swiftype.
• MarTech Landscape: What Is Marketing Automation Software?
  Dec 4, 2015 by Claire Schoen
  Marketing automation software can improve marketing productivity and increase lead quality. Here’s what you need to know before adopting a marketing automation platform.
• Google Local One Box Details Removed From Web Search Listings
  Dec 4, 2015 by Barry Schwartz
  Was it a bug or a feature change? Google no longer shows local data in the main search results snippets.

From Around The Web:

• Jared Feldman of Canvs Fast Forwards Social Sentiment Analytics, www.cmswire.com
• EFF’s free HTTPS tool ‘Let’s Encrypt’ enters public beta, thenextweb.com
• 17 Free Photoshop Templates for Google Display Ads, blog.adstage.io
• ICANN security advisor predicts hundreds of new gTLDs will go dark, domainincite.com
• For The Good Of Tech, techcrunch.com
• The real ad tech unicorns: Firms run by women, digiday.com
• Your Apps Are Hanging With Bad Actors, www.cmswire.com
• Adobe And Videology Tackle Streaming Video Sales Hurdles, adexchanger.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.