MarTech Today: The next wave of ABM

Michelle Robbins on
  • Categories: Channel: MarTech Today Newsletter
  • Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

    From MarTech Today:

    • The next wave of ABM: A blended approach (Part 1)
      Dec 4, 2017 by Jessica Fewless

      Contributors Jessica Fewless and Rob Leavitt outline three common approaches to Account-Based Marketing and discuss the advantages of moving to a personalized, blended strategy.

    From Marketing Land:

    From Around The Web:

    About The Author

    Michelle Robbins
    Michelle Robbins was the SVP Content & Marketing Technology, overseeing editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at MarTech, SMX and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.