MarTech Today: Not Enough Investment; Store-Visit Metrics for TV & Hidden Google Search Data

Here’s our recap of what happened in marketing technology today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough
  Oct 14, 2015 by Matt McGee
  Budget concerns, difficulty of implementation are main things holding back U.S. marketers from employing the latest marketing technologies.
• NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV
  Oct 15, 2015 by Greg Sterling
  Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional media, such as out-of-home, direct mail and television.
• Google Analytics Search Console Queries Report Now Hiding Query Data
  Oct 15, 2015 by Barry Schwartz
  The only Google report that shows webmasters their keyword data is now showing “not set.” We hope this is a bug with the Google Search Console Analytics integration.
• Technology In The Service Of Marketing — Join Us For MarTech Next Tuesday!
  Oct 15, 2015 by Marketing Land
  Marketing technology has permanently changed the way we market. Your message and media are only parts of the puzzle. Creating pleasing customer experiences depends on the mechanisms that create those experiences.

From Around The Web:

• Introducing the New Yahoo Mail App, yahoo.tumblr.com
• 14 top tools for real-time marketing success, blog.newswhip.com
• The Giant List of Free Influencer Marketing & PR Tools, www.seerinteractive.com
• Datonics Announces Deal With Adobe, www.dmnews.com
• Dynatrace Announces New Digital Performance Management Innovations, www.dynatrace.com
• Gigya and ContactLab Announce Platform Integration, www.gigya.com
• Introducing Constant Contact’s Tool for Facebook Advertising, blogs.constantcontact.com
• How More Tech Players Are Building Platforms to Cure Creative Headaches, www.adweek.com
• Mar-Tech Consolidation Wages On As Selligent, StrongView Merge, adexchanger.com
• The Background Data and Battery Usage of Facebook’s iOS App, www.macstories.net
• VidMob Raises $2M To Build A Marketplace Where You Can Find Professional Video Editors, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.