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MarTech Today: NYIAX partners with content exchange, LiveRamp brings its search targeting to Bing Ads & the exaggerated death of radio

Barry Levine on June 15, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

NYIAX partners for the first outside instance of its patent-pending asset exchange
Jun 14, 2018 by Barry Levine
The patent, filed by the blockchain-based ad exchange and Nasdaq, covers the techniques employed by a soon-to-launch, asset-trading community of creators, audience and brands.
LiveRamp brings its search targeting to Bing Ads
Jun 14, 2018 by Barry Levine
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine.
Is radio dead? Not according to those who are investing in the industry
Jun 14, 2018 by Robin Kurzer
With companies like Jelli, DoubleClick and Pandora making their mark in the industry, we’re taking a refreshed look at the medium.
Clarip wants to make GDPR compliance perfectly clear
Jun 14, 2018 by Robin Kurzer
The company’s privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.

From Marketing Land:

Reducing the time it takes to write meta descriptions for large websites
Jun 14, 2018 by Paul Shapiro
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.
Using push notifications for mobile app retention
Jun 14, 2018 by Kristin Cronin
Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.
Report: Microsoft seeks to help retailers compete with Amazon Go
Jun 14, 2018 by Greg Sterling
Microsoft wants to use computer vision, smartphones and other tech on the “intelligent edge” to speed deployment and reduce costs.
Hey, email marketers — Take a load off and embrace automation
Jun 14, 2018 by Len Shneyder
As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.
Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy
Jun 14, 2018 by Amy Gesenhues
With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first.
Placed launches TV screen-to-store offline attribution
Jun 14, 2018 by Greg Sterling
Scale and off-the-shelf availability make the product unique, says CEO David Shim.

From Around The Web:

Build the apps your business needs with App Maker, The Keyword
Nuzzel unveils NuzzelRank, which scores news sources on ‘authority’ TechCrunch

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.