MarTech Today: OneTrust’s free assessment tool for California’s privacy law, Miller Heiman’s analytics platform & how to accelerate strategic marketing ops

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• OneTrust releases first free assessment tool for the new California privacy law
  Jul 13, 2018 by Barry Levine
  The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.
• The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more
  Jul 13, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed
• Rent, buy or train? How to accelerate strategic marketing operations
  Jul 13, 2018 by Debbie Qaqish
  Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.

From Marketing Land:

• Improving the customer experience means getting search right
  Jul 13, 2018 by Jim Yu
  As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.