MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’
  Sep 15, 2016 by Barry Levine
  The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.
  
• Adobe Target expands beyond A/B testing to automated optimization of user experience
  Sep 15, 2016 by Barry Levine
  The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.
• Everything you need to know about marketing automation platforms in one report
  Sep 15, 2016 by Digital Marketing Depot
  B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors; pricing charts, capabilities and comparisons; and recommended steps for evaluating. Visit Digital Marketing Depot to […]

From Around The Web:

• Choosing a Data Analytics Solution: Which One is Right For You?, www.cmswire.com
• Ways to Test Your Ecommerce Analytics Setup, www.lunametrics.com
• Six things to consider when implementing personalisation, econsultancy.com
• Sitecore® Launches Sitecore® Experience Platform™ 8.2 to Accelerate Strategic Marketing Initiatives, PR Newswire
• China Ad Tech Titan iPinYou Moves West, adage.com
• For Everyone Wrestling the Risk/Reward of Technology Adoption – Answers & Insights Here., thedma.org
• How Lifetime Daily Used Tech to Scale Its Content, contently.com
• Outlook.com adds support for Google Drive files, www.theverge.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.