MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’
  Sep 15, 2016 by Barry Levine
  The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.
  
• Adobe Target expands beyond A/B testing to automated optimization of user experience
  Sep 15, 2016 by Barry Levine
  The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.
• Everything you need to know about marketing automation platforms in one report
  Sep 15, 2016 by Digital Marketing Depot
  B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors; pricing charts, capabilities and comparisons; and recommended steps for evaluating. Visit Digital Marketing Depot to […]

From Around The Web:

• Choosing a Data Analytics Solution: Which One is Right For You?, www.cmswire.com
• Ways to Test Your Ecommerce Analytics Setup, www.lunametrics.com
• Six things to consider when implementing personalisation, econsultancy.com
• Sitecore® Launches Sitecore® Experience Platform™ 8.2 to Accelerate Strategic Marketing Initiatives, PR Newswire
• China Ad Tech Titan iPinYou Moves West, adage.com
• For Everyone Wrestling the Risk/Reward of Technology Adoption – Answers & Insights Here., thedma.org
• How Lifetime Daily Used Tech to Scale Its Content, contently.com
• Outlook.com adds support for Google Drive files, www.theverge.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.