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MarTech Today: Optimizing campaigns with call tracking, Lytics adds campaign coordination & account based marketing

Amy Gesenhues on September 21, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

3 ways to optimize marketing campaign ROI with call tracking
Sep 20, 2017 by Digital Marketing Depot
Call tracking is ultimately about measuring ROI on business advertising. The ability to gather actionable insights by tying calls to data provided by your campaigns is vital to generate more qualified leads and drive revenue.
Lytics becomes first customer data platform to add campaign coordination
Sep 20, 2017 by Barry Levine
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’ customer data.
A little yoga makes for a lot better ABM: How to design in flexibility to unleash agility
Sep 20, 2017 by John Steinert
How do you take your Account-Based Marketing to the next level? Contributor John Steinert shares “ABM yoga” tips to foster collaboration between your marketing and sales teams and enhance your ABM agility.

From Marketing Land:

From Around The Web:

Are Agencies Becoming Analytics Technology Providers?, eMarketer
Amazon reviews have a bot problem, Digiday
Personalized E-Commerce Marketing Through Customer Segmentation, MarketingProfs
The Marketing Clouds Are Growing Apart, AdExchanger
mParticle Raises $35 Million Series C to Accelerate Growth of its Customer Data Platform, mParticle
How publishers can take advantage of machine learning, The Official Google Blog
How to Choose the Right Martech and PRtech Solutions, MarketingProfs
Internal Analytics a Powerful Motivator for Ad Tech Adoption, eMarketer

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.