MarTech Today: Oracle adds chatbots, a guide to machine learning & why B2B needs AI

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Oracle adds chatbots, smarter recommendation engine to its Clouds
  Apr 26, 2017 by Barry Levine
  The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.
• Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
  Apr 26, 2017 by AJ Wilcox
  On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy.
• The modern marketer’s guide to machine learning algorithms
  Apr 26, 2017 by Sean Zinsmeister
  These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.
• Why B2B needs artificial intelligence
  Apr 26, 2017 by Barry Levine
  It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.

From Marketing Land:

• TapClicks buys Raven Tools
  Apr 26, 2017 by Barry Levine
  The combined firms say they are now the only reporting platform for multiple marketing tools that covers all company sizes.
  
• Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content
  Apr 26, 2017 by Danny Sullivan
  Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.
• Local search update: ‘Best’ filter invading the local pack
  Apr 26, 2017 by Conrad Saam
  We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’
• Take a deep dive on search and social. Attend a workshop at SMX Advanced.
  Apr 25, 2017 by Marketing Land
  SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12, at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right […]
• Compare 13 leading SEO software platform vendors
  Apr 25, 2017 by Digital Marketing Depot
  With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are to looking to […]

From Around The Web:

• Apple cuts affiliate app commission rates by nearly 65 percent, The Verge
• Analytics Implementation Methods Go Head-to-Head, www.upbuild.io
• How To Migrate To Google Tag Manager, PPC Hero
• Is WordPress Still the Best?, www.blogtyrant.com
• Quill partners with Lionbridge to offer global marketers fully-integrated content origination and translation, martechseries.com
• Let The Content Delivery Network Optimize Your Images, Smashing Magazine
• Why MGM Resorts International Brought Programmatic In-House, Ad Exchanger
• Brandwatch and Twitter Expand Strategic Partnership, www.brandwatch.com
• Cisco shares their marketing stack with 39 marketing technologies, Chief Marketing Technologist Blog
• Cumulus 10.2 Introduces Cloud-Based Media Delivery System, www.canto.com
• It’s Getting Harder to Make Marketing Tech Decisions, eMarketer
• We’re Investing $5M to Bring Even More Apps to the Hootsuite Dashboard, blog.hootsuite.com
• Amazon’s new Echo Look has a built-in camera for style selfies, TechCrunch
• 5 Tools to Measure Instagram Hashtag Performance, Social Media Examiner
• Twitter Wants To Stream Live Video Programming 24/7, Buzzfeed
• Twitter Will Pull The Plug On TellApart, Ad Exchanger
• Why Video Publishers Need to Keep Up With AI, Machine Learning, and Big Data, tubularinsights.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.