MarTech Today: Oracle adds clouds, Sendwithus’ GDPR-compliant CMS & the status of header bidding

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Oracle adds clouds for analytics, segmentation and loyalty
  Apr 10, 2018 by Barry Levine
  The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.
• Sendwithus launches GDPR-compliant, cloud-based email CMS
  Apr 10, 2018 by Robin Kurzer
  Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.
• Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
  Apr 10, 2018 by Robin Kurzer
  Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.
• Header bidding: The biggest trends for 2018
  Apr 10, 2018 by Alex Bornyakov
  Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.
• Connect with peers and the martech community
  Apr 10, 2018 by MarTech Today
  Join the marketing technology community at MarTech®, April 23-25 in San Jose. You’ll be able to choose from 55+ sessions led by experts from L’Oréal, Donors Choose, Weight Watchers, Netflix, Airbnb and many others. And beyond sessions, you’ll meet more than 100 leading martech vendors in our Expo Hall and gain access to structured and unstructured networking, including two receptions, networking lunches, […]

From Marketing Land:

• Does Cambridge Analytica have your info? Here’s how to check
  Apr 10, 2018 by Amy Gesenhues
  Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.
• Connect With Peers And The Martech Community
  Apr 10, 2018 by Marketing Land
  Join the marketing technology community at MarTech®, April 23-25 in San Jose. You’ll participate in 55+ sessions led by experts from L’Oréal, Donors Choose, Weight Watchers, Netflix, Airbnb, and many others. And beyond sessions, you’ll meet more than 100 leading martech vendors in our Expo hall, gain access to structured and unstructured networking including 2 receptions, networking lunches, speed networking, and more!
• Case study: Digital out-of-home and mobile-location deliver offline success for REI
  Apr 10, 2018 by Greg Sterling
  Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.
  
• Facebook announces election-based independent research initiative as part of its continuing hearts and minds campaign
  Apr 9, 2018 by Amy Gesenhues
  In the last month, Facebook has released a flurry of announcements on its efforts to improve its News Feed, ad transparency and privacy controls for users.

From Around The Web:

• 6 Graphic Design Tools for Marketers, MarketingProfs
• 7 Tips to Improve Your Marketing Technology ‘Request For Proposals’ (RFP), CMS Wire
• First look at Instagram Nametags, its clone of Snapchat QR codes, TechCrunch
• Twitter Bots: An Analysis of Automated Accounts and the Links They Share, Pew Research Center

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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