MarTech Today: Oracle adds clouds, Sendwithus’ GDPR-compliant CMS & the status of header bidding

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle adds clouds for analytics, segmentation and loyalty Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience […]

Chat with MarTechBot

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Oracle adds clouds for analytics, segmentation and loyalty
    Apr 10, 2018 by Barry Levine
    The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.
  • Sendwithus launches GDPR-compliant, cloud-based email CMS
    Apr 10, 2018 by Robin Kurzer
    Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.
  • Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
    Apr 10, 2018 by Robin Kurzer
    Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.
  • Header bidding: The biggest trends for 2018
    Apr 10, 2018 by Alex Bornyakov
    Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.
  • Connect with peers and the martech community
    Apr 10, 2018 by MarTech Today
    Join the marketing technology community at MarTech®, April 23-25 in San Jose. You’ll be able to choose from 55+ sessions led by experts from L’Oréal, Donors Choose, Weight Watchers, Netflix, Airbnb and many others. And beyond sessions, you’ll meet more than 100 leading martech vendors in our Expo Hall and gain access to structured and unstructured networking, including two receptions, networking lunches, […]

From Marketing Land:

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Get the must-read newsletter for marketers.