MarTech Today: Oracle launches a ‘CDP-plus,’ implementing full-scale cross-channel attribution & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Oracle launches a ‘CDP-plus’ for its clouds
  Oct 22, 2018 by Barry Levine
  Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

• Implementing full-scale cross-channel attribution for enterprise companies
  Oct 22, 2018 by Amy Bishop
  Attribution: it’s worth the trouble. Here are your options and everything you should consider when making this big decision.

From Marketing Land:

• Account-based marketing tools: What you need to know
  Oct 22, 2018 by Digital Marketing Depot
  An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software.

From Around The Web:

• Now every marketer is an app developer — even if they don’t know it, Chief Marketing Technologist
• Oculus co-founder Brendan Iribe leaves Facebook, CNBC
• Democratizing Internet Traffic: Egypt-Based Cognitev Applies AI To Online Marketing, www.entrepreneur.com
• Addressing Performance Blind Spots as Cloud and Third-Party Reliance Increases, www.cmswire.com
• Adobe Teams Up With A Million Ads To Launch Dynamic Creative For Audio | AdExchanger, adexchanger.com
• Luxury Retailer Intros AR Shopping App 10/22/2018, www.mediapost.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.