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MarTech Today: Oracle launches a ‘CDP-plus,’ implementing full-scale cross-channel attribution & more

Barry Levine on October 23, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Oracle launches a ‘CDP-plus’ for its clouds
Oct 22, 2018 by Barry Levine
Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

Implementing full-scale cross-channel attribution for enterprise companies
Oct 22, 2018 by Amy Bishop
Attribution: it’s worth the trouble. Here are your options and everything you should consider when making this big decision.

From Marketing Land:

Account-based marketing tools: What you need to know
Oct 22, 2018 by Digital Marketing Depot
An account-based marketing (ABM) strategy recognizes that B2B purchase decisions are often made by a group of individuals within the company. ABM tools automate many of the data and workflow processes that enable this approach. This 60-page report from MarTech Today brings together everything you need to know about account-based marketing tools and implementing this software.

From Around The Web:

Now every marketer is an app developer — even if they don’t know it, Chief Marketing Technologist
Oculus co-founder Brendan Iribe leaves Facebook, CNBC
Democratizing Internet Traffic: Egypt-Based Cognitev Applies AI To Online Marketing, www.entrepreneur.com
Addressing Performance Blind Spots as Cloud and Third-Party Reliance Increases, www.cmswire.com
Adobe Teams Up With A Million Ads To Launch Dynamic Creative For Audio | AdExchanger, adexchanger.com
Luxury Retailer Intros AR Shopping App 10/22/2018, www.mediapost.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.