MarTech Today: Oracle picks up NetSuite, Tune opens up a Multiverse & Google iOS app’s listening skills

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Oracle buys NetSuite for $9.3 billion
  Jul 28, 2016 by Barry Levine
  This latest acquisition enlarges Oracle’s family of cloud-based products with NetSuite’s business services, targeted at midsized companies.
• Mobile marketing platform Tune opens up a Multiverse
  Jul 28, 2016 by Barry Levine
  New free tool shows return-on-ad-spend along with attribution data.
  
• Google iOS app gets better listening skills for voice searches & newly added features
  Jul 27, 2016 by Amy Gesenhues
  Hotel search results will now show expanded information around hotel amenities, and gas station searches will include gas prices.
  

From Around The Web:

• 9 Ways For Marketers To Do Amazing Technical Things Without Knowing Code, blog.kissmetrics.com
• Pros and Cons of Using HTTPS for Small Businesses, www.searchenginejournal.com
• Google launches Docs and Sheets add-ons for Android; could come to iOS next, venturebeat.com
• MyScript Launches Interactive Ink for Software Developers and OEMs, myscript.com
• 10 things I learned raising £1m VC for my martech startup, econsultancy.com
• How to Captivate Your Audience with an Interactive Video Wall, www.cmswire.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.