MarTech Today: Oracle updates its Marketing Cloud, martech predictions & innovations in brick-and-mortar

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Oracle unveils data and content updates for its Marketing Cloud
  Nov 14, 2016 by Barry Levine
  The new tools: the Content Portal, Program Canvas, and Responsive Content Editor.
• A six-pack of predictions for martech
  Nov 14, 2016 by Lewis Gersh
  As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.

From Marketing Land:

• 4 marketing innovations headed to brick-and-mortar retail in 2017
  Nov 14, 2016 by Tamar Weinberg
  Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.
  
• Facebook has created its own analytics tool for Messenger bots
  Nov 14, 2016 by Tim Peterson
  Facebook’s free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics.

From Around The Web:

• Data Ethics – The New Competitive Advantage, techcrunch.com
• Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV, www.adweek.com
• Adelphic Partners with Integral Ad Science to Unveil Pre-Bid Targeting for Cross-Channel, www.prnewswire.com
• 6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech, chiefmartec.com
• Machines are becoming smarter marketers, venturebeat.com
• Google Play Music adds machine learning for better recommendations, thenextweb.com
• Three Tools to Build a Mobile Digital Asset, www.internetmarketingninjas.com
• What do users really want, bots or apps?, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.