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MarTech Today: Oracle updates its Marketing Cloud, martech predictions & innovations in brick-and-mortar

Barry Levine on November 15, 2016 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Oracle unveils data and content updates for its Marketing Cloud
Nov 14, 2016 by Barry Levine
The new tools: the Content Portal, Program Canvas, and Responsive Content Editor.
A six-pack of predictions for martech
Nov 14, 2016 by Lewis Gersh
As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.

From Marketing Land:

4 marketing innovations headed to brick-and-mortar retail in 2017
Nov 14, 2016 by Tamar Weinberg
Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.
Facebook has created its own analytics tool for Messenger bots
Nov 14, 2016 by Tim Peterson
Facebook’s free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics.

From Around The Web:

Data Ethics – The New Competitive Advantage, techcrunch.com
Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV, www.adweek.com
Adelphic Partners with Integral Ad Science to Unveil Pre-Bid Targeting for Cross-Channel, www.prnewswire.com
6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech, chiefmartec.com
Machines are becoming smarter marketers, venturebeat.com
Google Play Music adds machine learning for better recommendations, thenextweb.com
Three Tools to Build a Mobile Digital Asset, www.internetmarketingninjas.com
What do users really want, bots or apps?, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.