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MarTech Today: Oracle updates its Marketing Cloud, martech predictions & innovations in brick-and-mortar

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle unveils data and content updates for its Marketing Cloud Nov 14, 2016 by Barry Levine The new tools: the Content Portal, Program Canvas, and Responsive Content Editor. A six-pack […]

Barry Levine on November 15, 2016 at 9:00 am
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Oracle unveils data and content updates for its Marketing Cloud
    Nov 14, 2016 by Barry Levine
    The new tools: the Content Portal, Program Canvas, and Responsive Content Editor.
  • A six-pack of predictions for martech
    Nov 14, 2016 by Lewis Gersh
    As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in martech.

From Marketing Land:

  • 4 marketing innovations headed to brick-and-mortar retail in 2017
    Nov 14, 2016 by Tamar Weinberg
    Contributor Tamar Weinberg takes a look at the UX and marketing advances that are expected to shape brick-and-mortar retail in the coming year.
  • Facebook has created its own analytics tool for Messenger bots
    Nov 14, 2016 by Tim Peterson
    Facebook’s free Messenger bot analytics tool will cross-reference Messenger interactions with Facebook user data and can tie into mobile app, web analytics.

From Around The Web:

  • Data Ethics – The New Competitive Advantage, techcrunch.com
  • Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV, www.adweek.com
  • Adelphic Partners with Integral Ad Science to Unveil Pre-Bid Targeting for Cross-Channel, www.prnewswire.com
  • 6 marketing clouds walk into Dr. Watson’s psychology lab at MarTech, chiefmartec.com
  • Machines are becoming smarter marketers, venturebeat.com
  • Google Play Music adds machine learning for better recommendations, thenextweb.com
  • Three Tools to Build a Mobile Digital Asset, www.internetmarketingninjas.com
  • What do users really want, bots or apps?, venturebeat.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter

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