MarTech Today: Outbrain adds video ads, ContentSquare integrates with Adobe Analytics & location data for financial services

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Outbrain partners with Telaria to offer video ads
  Mar 28, 2018 by Barry Levine
  The content discovery platform said this is its first ongoing offering of outstream video ads.
• ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
  Mar 28, 2018 by Barry Levine
  The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools.
• Know the facts (and avoid the myths) of martech
  Mar 28, 2018 by Scott Brinker
  Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? […]
• Using mobile location data to improve bank marketing results: A how-to guide
  Mar 28, 2018 by Michael Della Penna
  Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.

From Marketing Land:

• Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
  Mar 28, 2018 by Michelle Robbins
  SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.