MarTech Today: Outbrain adds video ads, ContentSquare integrates with Adobe Analytics & location data for financial services
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Outbrain partners with Telaria to offer video ads Mar 28, 2018 by Barry Levine The content discovery platform said this is its first ongoing offering of outstream video ads. ContentSquare’s new […]
Barry Levine on March 29, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Outbrain partners with Telaria to offer video ads
Mar 28, 2018 by Barry Levine
The content discovery platform said this is its first ongoing offering of outstream video ads. - ContentSquare’s new integration with Adobe Analytics lets marketers know which page elements perform best
Mar 28, 2018 by Barry Levine
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools. - Know the facts (and avoid the myths) of martech
Mar 28, 2018 by Scott Brinker
Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? […] - Using mobile location data to improve bank marketing results: A how-to guide
Mar 28, 2018 by Michael Della Penna
Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.
From Marketing Land:
- Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
Mar 28, 2018 by Michelle Robbins
SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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