MarTech Today: PageFair’s solution for GDPR-compliant ads, AdSense’s balance optimization tool & more
Barry Levine on January 12, 2018 at 9:00 am
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
- ‘Consent is unworkable’ for programmatic ads in the era of GDPR
Jan 11, 2018 by Barry Levine
PageFair says the current digital ecosystem is dying, and here’s how to fix it.
From Marketing Land:
- AdSense rolls out ad balance optimization tool for publishers
Jan 11, 2018 by Susan Wenograd
Publishers also now have a metric showing ad session length.
From Around The Web:
- 10 Skills and Traits of Great Marketing Technologists, CMS Wire
- Move over DMP, DSP and SSP: CDP is ad tech’s hot new acronym, Digiday
- OK, marketers: Here’s what people are saying about their voice-activated speakers, Think with Google
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.
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