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MarTech Today: PageFair’s solution for GDPR-compliant ads, AdSense’s balance optimization tool & more

Barry Levine on January 12, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

‘Consent is unworkable’ for programmatic ads in the era of GDPR
Jan 11, 2018 by Barry Levine
PageFair says the current digital ecosystem is dying, and here’s how to fix it.

From Marketing Land:

AdSense rolls out ad balance optimization tool for publishers
Jan 11, 2018 by Susan Wenograd
Publishers also now have a metric showing ad session length.

From Around The Web:

10 Skills and Traits of Great Marketing Technologists, CMS Wire
Move over DMP, DSP and SSP: CDP is ad tech’s hot new acronym, Digiday
OK, marketers: Here’s what people are saying about their voice-activated speakers, Think with Google

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.