MarTech Today: Pandora’s new audio ads, why sites should be using HSTS & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
  Aug 28, 2018 by Robin Kurzer
  This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.
• 7 ways to multiply your conversions
  Aug 28, 2018 by Digital Marketing Depot
  Ask marketers what their goals are, and one of the first things they will say is that they want to deliver a more personalized experience to their customers. This goal isn’t aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people were awed when […]

From Marketing Land:

• Why websites should be using HSTS to improve security and SEO
  Aug 28, 2018 by John Lincoln
  If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
• Planning and creating the perfect landing page
  Aug 28, 2018 by Digital Marketing Depot
  Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website. 

From Around The Web:

• Best Practices For Mobile Form Design, Smashing Magazine
• CryptoKitties will help German museum explain blockchain, VentureBeat
• How to Talk to Your CIO About CDPs, CMSWire

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.