MarTech Today: Parse.ly’s Data Pipeline, Raven Tools’ refound love & WordPress 4.6

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Parse.ly now provides site and app publishers with full raw data
  Aug 18, 2016 by Barry Levine
  Its new Data Pipeline delivers the info behind its existing dashboard and API.
• Like Moz, Raven Tools refocuses on its first love: search
  Aug 18, 2016 by Barry Levine
  The Nashville-based company is releasing a rebuilt standalone version of the most popular tool in its suite, a Site Auditor for search optimization.
• How to find the right analytics for the right marketing job
  Aug 18, 2016 by Alan K’necht
  Do you know which kind of analytics to use, and when? Columnist Alan K’necht breaks down the three categories of analytics and explains how using them effectively can make your marketing campaign successful.
• What is marketing automation?
  Aug 17, 2016 by Digital Marketing Depot
  Marketing automation is the subject of a fair amount of hype and embellishment. It’s a simple idea with wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though.
• WordPress releases 4.6, with faster theme & plugin management
  Aug 17, 2016 by Matt McGee
  Latest CMS update now available for download or updating via WordPress dashboard.
• Drive unified digital customer experiences with better technology strategies
  Aug 17, 2016 by Digital Marketing Depot
  Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile and digital development must step up to support their firm’s initiatives. This Forrester executive overview from OpenText describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports […]
  

From Around The Web:

• Buy and Build Your Way to a Modern Business Analytics Platform, www.cmswire.com
• Amazon experiments with tech teams consisting entirely of part-time employees, with full benefits, www.geekwire.com
• 8 tips for designing a chatbot avatar, venturebeat.com
• Official Usability, User Experience And User Interface Guidelines From Companies (2016), usabilitygeek.com
• Amazon Launches Alexa-Based Connectivity in Hyundai Genesis, adage.com
• Advertising Evolves to Recognize People, Not Devices, www.cmswire.com
• Euclid Analytics Announces Euclid Traffic for People Counting; Teams Up With Leading Manufacturer Xovis, www.marketwired.com
• GMobi Acquires Leading Performance Mobile Advertising Platform MassiveImpact, www.prnewswire.com
• 3 Ways Technology is Transforming Marketing, blog.marketo.com
• Consolidating point solutions with a hub in your marketing stack?, chiefmartec.com
• CRM: A Philosophy That Goes Beyond Data, Technology And Channel, adexchanger.com
• Five pioneering examples of how brands are using chatbots, www.econsultancy.com
• Inside the tech company powering 50 brands’ augmented reality apps, digiday.com
• Facebook is building its own Steam-style desktop gaming platform with Unity, techcrunch.com
• Facebook’s Artificial Intelligence Research lab releases open source fastText on GitHub, techcrunch.com
• Will Facebook’s artificial image creation solve our stock photo woes?, www.econsultancy.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.