MarTech Today: Pathmatics buys WhatRunsWhere, Vistar adds first-party data to OOH & Facebook reportedly develops content suppression tool

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From Marketing Land:

• The filter bubble: it won an election and can help you win customers
  Nov 25, 2016 by Jeffrey L. Cohen
  Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.
• Pathmatics acquires WhatRunsWhere
  Nov 23, 2016 by Barry Levine
  Pathmatics, whose ad tracking is oriented toward enterprises, will remain separate as a brand and platform from WhatRunsWhere, which focuses on small agencies and brands.
• Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
  Nov 23, 2016 by Barry Levine
  The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.

From MarTech Today:

• Putting programmatic video back on the radar
  Nov 23, 2016 by Alex Bornyakov
  Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.
• Report: Facebook develops content suppression tool for China reentry
  Nov 23, 2016 by Greg Sterling
  Facebook’s investors are asking the company to find “the next billion users.” China offers an answer.
• How to market to developers without causing dis-content
  Nov 23, 2016 by Josh Aberant
  Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers.

From Around The Web:

• Google’s redesigned Google Sites goes live, TechCrunch
• Does Conversation Hurt Or Help The Chatbot UX?, Smashing Magazine
• The Wireframe Perfectionist’s Guide, Smashing Magazine
• New Firefox Focus Browser for iOS Erases Your Tracks Online, smallbiztrends.com
• Another major registrar is sending expired domains to GoDaddy, Domain Name Wire
• Urgent: update your Whois records before December 1, Domain Name Wire
• AMP Roadmap Update for Mid-Q4 2016, Accelerated Mobile Pages Project
• ICMediaDirect Unveil Key Features Of Online Reputation Management, wave3.com
• Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National, AdExchanger
• UK digital audio landscape: ‘Audio is the new video’, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.