MarTech Today: PebblePost’s updated platform, AdSense Labs & Conductor’s new web crawler

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• PebblePost’s updated platform makes direct mail more like digital ads
  Jun 22, 2016 by Barry Levine
  Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards.
• Google launches AdSense Labs for publishers to test new features
  Jun 22, 2016 by Ginny Marvin
  Inline ads and Show fewer ads are the first tests available in AdSense Labs.
• Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format
  Jun 22, 2016 by Tim Peterson
  For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.
• Google Analytics adds hacked spam webmaster notifications alerts
  Jun 21, 2016 by Barry Schwartz
  Now you can get some of your Google Search Console alerts directly in Google Analytics.
• Do you need a marketing automation platform?
  Jun 22, 2016 by Digital Marketing Depot
  If you are to looking to adopt a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide” is your source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page marketer’s guide includes: comprehensive self-assessment of your organization’s […]
  
• DeepCrawl web crawler is now integrated with content intelligence platform Conductor
  Jun 21, 2016 by Barry Levine
  The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit.
  

From Around The Web:

• Introducing the AMP Validator Web UI, amphtml.wordpress.com
• WordPress 4.5.3 Fixes 7 Security Issues, wptavern.com
• Campaign Monitor Delivers New App Store & Certified Partner Program, www.businesswire.com
• Can We Automate Customer Journey Mapping?, www.cmswire.com
• Executives Increase Data Security to Safeguard Marketing Technology Insights, www.emarketer.com
• Pinterest acqui-hires team behind mobile commerce app Tote, shutting it down July 15, venturebeat.com
• Reddit’s native image hosting goes (almost) site-wide, techcrunch.com
• YouTube’s 15-minute outage attributed to routine engineering push, techcrunch.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.