MarTech Today: PebblePost’s updated platform, AdSense Labs & Conductor’s new web crawler

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• PebblePost’s updated platform makes direct mail more like digital ads
  Jun 22, 2016 by Barry Levine
  Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards.
• Google launches AdSense Labs for publishers to test new features
  Jun 22, 2016 by Ginny Marvin
  Inline ads and Show fewer ads are the first tests available in AdSense Labs.
• Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format
  Jun 22, 2016 by Tim Peterson
  For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.
• Google Analytics adds hacked spam webmaster notifications alerts
  Jun 21, 2016 by Barry Schwartz
  Now you can get some of your Google Search Console alerts directly in Google Analytics.
• Do you need a marketing automation platform?
  Jun 22, 2016 by Digital Marketing Depot
  If you are to looking to adopt a marketing automation software platform, this guide will help you through the decision-making process. “B2B Marketing Automation Platforms: A Marketer’s Guide” is your source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 49-page marketer’s guide includes: comprehensive self-assessment of your organization’s […]
  
• DeepCrawl web crawler is now integrated with content intelligence platform Conductor
  Jun 21, 2016 by Barry Levine
  The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit.
  

From Around The Web:

• Introducing the AMP Validator Web UI, amphtml.wordpress.com
• WordPress 4.5.3 Fixes 7 Security Issues, wptavern.com
• Campaign Monitor Delivers New App Store & Certified Partner Program, www.businesswire.com
• Can We Automate Customer Journey Mapping?, www.cmswire.com
• Executives Increase Data Security to Safeguard Marketing Technology Insights, www.emarketer.com
• Pinterest acqui-hires team behind mobile commerce app Tote, shutting it down July 15, venturebeat.com
• Reddit’s native image hosting goes (almost) site-wide, techcrunch.com
• YouTube’s 15-minute outage attributed to routine engineering push, techcrunch.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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