MarTech Today: Performance Horizon predicts affiliate results, why the marketing campaign is dead & Google’s Universal App Campaigns take over
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Performance Horizon can now predict campaign results for its affiliates & partners Aug 15, 2017 by Barry Levine UK-based firm says this machine learning-based capability is the first for this kind […]
Barry Levine on August 16, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Performance Horizon can now predict campaign results for its affiliates & partners
Aug 15, 2017 by Barry Levine
UK-based firm says this machine learning-based capability is the first for this kind of platform. - ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
Aug 15, 2017 by Barry Levine
The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once. - What to expect at MarTech? Here’s our epic preview
Aug 15, 2017 by Scott Brinker
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key. But I also have an addiction — I […] - Why the marketing campaign is dead and what should replace it
Aug 15, 2017 by Justin Dunham
It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.
From Marketing Land:
- AdWords app-install campaigns to sunset as Universal App Campaigns take over
Aug 15, 2017 by Greg Sterling
Google says Universal App Campaigns are now delivering 50% of app downloads across its network. - 10 tools for creating compelling content for social media
Aug 15, 2017 by Jordan Kasteler
How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.
From Around The Web:
- 5 Ways Artificial Intelligence Can Help Your Brand Grow, Convince and Convert
- 47% of mobile users delete apps with no customer support, Retail Dive
- How To Setup Display Ads In Mobile Apps, PPC Hero
- Micro-Moments Now: Why “near me” intent is a “near you” opportunity, Think with Google
- How-To: Set Up a LinkedIn Lead Gen Ad, 3Q Digital
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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