MarTech Today: Performance Horizon predicts affiliate results, why the marketing campaign is dead & Google’s Universal App Campaigns take over

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Performance Horizon can now predict campaign results for its affiliates & partners
  Aug 15, 2017 by Barry Levine
  UK-based firm says this machine learning-based capability is the first for this kind of platform.
• ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks
  Aug 15, 2017 by Barry Levine
  The Tel Aviv-based supply-side/ad mediation platform says it can now show in-app ad impression trends from 20+ ad networks at once.
• What to expect at MarTech? Here’s our epic preview
  Aug 15, 2017 by Scott Brinker
  I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key. But I also have an addiction — I […]
• Why the marketing campaign is dead and what should replace it
  Aug 15, 2017 by Justin Dunham
  It’s time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think in terms of programs — algorithms, assets and continuous optimization.

From Marketing Land:

• AdWords app-install campaigns to sunset as Universal App Campaigns take over
  Aug 15, 2017 by Greg Sterling
  Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
• 10 tools for creating compelling content for social media
  Aug 15, 2017 by Jordan Kasteler
  How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.

From Around The Web:

• 5 Ways Artificial Intelligence Can Help Your Brand Grow, Convince and Convert
• 47% of mobile users delete apps with no customer support, Retail Dive
• How To Setup Display Ads In Mobile Apps, PPC Hero
• Micro-Moments Now: Why “near me” intent is a “near you” opportunity, Think with Google
• How-To: Set Up a LinkedIn Lead Gen Ad, 3Q Digital

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.