MarTech Today: Over-personalization, programmatic video & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
  Nov 22, 2016 by Barry Levine
  Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.
• Putting programmatic video back on the radar
  Nov 22, 2016 by Alex Bornyakov
  Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.

From Marketing Land:

• Social Media Marketing 3.0: Best practices for ramping up social ROI
  Nov 22, 2016 by Digital Marketing Depot
  Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show you how to […]

From Around The Web:

• 8 Social WordPress Plugins to Improve Your Blog, www.socialmediaexaminer.com
• Verizon is now competing with Facebook and Google in tracking consumers’ personal data, Recode
• Firebase App Indexing for Personal Content, Google Developers Blog
• The case for chatbots being the new apps, econsultancy.com
• Alexa top 1 Million sites is retired. Here’s the Majestic Million., blog.majestic.com
• 3 Social Media Design Tools That Create Stunning Images, www.socialmediaexaminer.com
• Facebook is testing real-time ads for live videos, digiday.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.