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MarTech Today: Phrasee’s campaign against using fear in ads, YouTube cracks down on duplicate video & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns Oct 11, 2018 by Barry Levine The AI-powered marketing content firm says AI, hyper-personalization and big data […]

Barry Levine on October 12, 2018 at 9:00 am
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
    Oct 11, 2018 by Barry Levine
    The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.

From Marketing Land:

  • YouTube cracks down on duplicate content videos
    Oct 11, 2018 by Barry Schwartz
    Did your YouTube channel get removed over duplicative content, here is why.

From Around The Web:

  • Digital Marketing Institute Fortifies U.S. Presence to Meet Surging Demand for Essential Skills Among Marketing Professionals, www.prnewswire.com
  • A Technology Company’s New Way To Gather Data For Wine Marketing, Forbes
  • 7 Marketing Automation Strategies Worth the Investment, business.com
  • The ultimate video management platform (VMP) cheatsheet, Digiday


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter

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