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MarTech Today: Phrasee’s campaign against using fear in ads, YouTube cracks down on duplicate video & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns Oct 11, 2018 by Barry Levine The AI-powered marketing content firm says AI, hyper-personalization and big data […]

Barry Levine on October 12, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
Oct 11, 2018 by Barry Levine
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.

From Marketing Land:

YouTube cracks down on duplicate content videos
Oct 11, 2018 by Barry Schwartz
Did your YouTube channel get removed over duplicative content, here is why.

From Around The Web:

Digital Marketing Institute Fortifies U.S. Presence to Meet Surging Demand for Essential Skills Among Marketing Professionals, www.prnewswire.com
A Technology Company’s New Way To Gather Data For Wine Marketing, Forbes
7 Marketing Automation Strategies Worth the Investment, business.com
The ultimate video management platform (VMP) cheatsheet, Digiday

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.