MarTech Today: Phy’s new QR platform, GroundTruth’s new ad-buying platform & marketers’ main AR question

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Phy’s new platform generates dynamic landing content from standard QR codes
  Feb 7, 2018 by Barry Levine
  Moving on from the Physical Web, the Nashville-based company is trying to make QR codes into a more flexible marketing tool.
• GroundTruth launches new self-service mobile-location ad-buying platform
  Feb 7, 2018 by Greg Sterling
  Advertisers are billed entirely on a cost-per-visit basis.
• Walmart buys a VR company on its way to invent ‘contextual commerce’
  Feb 7, 2018 by Barry Levine
  The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No 8.
• There is no ‘I’ in successful ABM
  Feb 7, 2018 by John Steinert
  Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program.
• Snap back: How Snapchat’s ad automation boosted its business in Q4 2017
  Feb 7, 2018 by Tim Peterson
  What marketers should know from Snap’s Q4 2017 earnings report.
• Marketers have one main question to answer when it comes to AR
  Feb 7, 2018 by Barry Levine
  And its answer can determine if the tech endures — or is a flash-in-the-pan.
• LinkedIn updates Sales Navigator with redesigned account pages, improved search
  Feb 7, 2018 by Tim Peterson
  LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective clients.
  

From Marketing Land:

• The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
  Feb 6, 2018 by Michelle Robbins
  Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts.

From Around The Web:

• 3 Tips When Hiring Data Scientists, CMS Wire
• The Top 3 Social Listening Tools (And Why All Business Should Be Using Them!), Ignite Visibility

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.