• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Phy’s new QR platform, GroundTruth’s new ad-buying platform & marketers’ main AR question

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Phy’s new platform generates dynamic landing content from standard QR codes Feb 7, 2018 by Barry Levine Moving on from the Physical Web, the Nashville-based company is trying to make […]

Barry Levine on February 8, 2018 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Phy’s new platform generates dynamic landing content from standard QR codes
    Feb 7, 2018 by Barry Levine
    Moving on from the Physical Web, the Nashville-based company is trying to make QR codes into a more flexible marketing tool.
  • GroundTruth launches new self-service mobile-location ad-buying platform
    Feb 7, 2018 by Greg Sterling
    Advertisers are billed entirely on a cost-per-visit basis.
  • Walmart buys a VR company on its way to invent ‘contextual commerce’
    Feb 7, 2018 by Barry Levine
    The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No 8.
  • There is no ‘I’ in successful ABM
    Feb 7, 2018 by John Steinert
    Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program.
  • Snap back: How Snapchat’s ad automation boosted its business in Q4 2017
    Feb 7, 2018 by Tim Peterson
    What marketers should know from Snap’s Q4 2017 earnings report.
  • Marketers have one main question to answer when it comes to AR
    Feb 7, 2018 by Barry Levine
    And its answer can determine if the tech endures — or is a flash-in-the-pan.
  • LinkedIn updates Sales Navigator with redesigned account pages, improved search
    Feb 7, 2018 by Tim Peterson
    LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective clients.

From Marketing Land:

  • The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
    Feb 6, 2018 by Michelle Robbins
    Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts.

From Around The Web:

  • 3 Tips When Hiring Data Scientists, CMS Wire
  • The Top 3 Social Listening Tools (And Why All Business Should Be Using Them!), Ignite Visibility


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The 7 Phases of a Website Redesign
  • Rearchitecting Revenue: Accelerating Demand Through Data
  • Save Your Marketing by Fixing Bad Data, First
  • Precision Demand Generation: Create Meaningful Connections With Your Buyer
  • The Media-First Approach Why visual media must be a primary consideration for e-commerce businesses
See More Whitepapers

Webinars

  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
  • Your Customer is Calling: Make the Most of Your Marketing Spend with Call Tracking
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.