MarTech Today: The Physical Web, predictive analytics & search disruption

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• London buses test out the first consumer experience of the Physical Web
  Mar 28, 2016 by Barry Levine
  The MyStop project transmits a URL to all nearby bus passengers with a supporting browser, leading to a browser-based web app containing the latest bus route info.
• [VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more
  Mar 28, 2016 by Matt McGee
  If you missed our latest episode this past Friday, watch the video replay below featuring Ginny Marvin, Barry Levine, Tim Peterson and yours truly.
• The death of the home page has been greatly exaggerated
  Mar 28, 2016 by Barry Levine
  Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable.
• What can predictive analytics REALLY do? Three case studies in seeing the future
  Mar 28, 2016 by David Booth
  Can you use data to predict the future? Columnist David Booth shows how predictive analytics can be used to take your marketing initiatives to another level.
• Google Maps for iOS now integrates with Apple’s Spotlight Search
  Mar 28, 2016 by Greg Sterling
  Google Maps users on the iPhone can now more quickly access recent searches and saved places.
  
• “Search disruption is coming!” and 9 other expert insights From LSA16
  Mar 28, 2016 by Wesley Young
  The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.
  

From Around The Web:

• Algorithm-pocalyse: Bloggers beg users to “turn on post notifications” on Instagram, digiday.com
• Searching For Google CEO Sundar Pichai, The Most Powerful Tech Giant You’ve Never Heard Of, www.buzzfeed.com
• 10 Simple Ways to Make Your WordPress Site Faster, sugarrae.com
• Diverse And Engaging Instances Of Interactive Infographic Design, www.smashingmagazine.com
• 7 Facts to Know Before Employing Website Push Notifications, vwo.com
• Who is a marketing technologist, really? 2016 Edition, chiefmartec.com
• 9 Killer Location Features For Retailer Mobile Apps, streetfightmag.com
• Best Plugins for WordPress Mobile Site Optimization, www.wpexplorer.com
• Google Trying to Make YouTube Live Streaming Easier, www.martechadvisor.com
• Live Streaming Platforms From YouTube and Facebook, smallbiztrends.com
• Oculus Rift Review: VR’s Rising Star Isn’t Ready for the Mainstream, www.wsj.com
• Twitter’s Periscope broadcasts 200 million streams in its first year, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.