MarTech Today: PlaceIQ’s new Landmark tool, AppsFlyer’s anti-fraud initiative & Bing’s bots for local businesses

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool
  May 30, 2017 by Greg Sterling
  Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.
• AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services
  May 30, 2017 by Barry Levine
  The new initiative is designed to weed out app ad or installation fraud in any of the company’s 2,500 partnering ad networks.
• 3 ways to ensure your marketing technology stacks up
  May 30, 2017 by Jim Yu
  Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.
• Bing launches bots for local businesses
  May 30, 2017 by Greg Sterling
  Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
• For emerging ad exchange NYIAX, it’s back to the future
  May 30, 2017 by Barry Levine
  Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.

From Marketing Land:

• Top 10 agency must-haves for marketing automation
  May 30, 2017 by Digital Marketing Depot
  You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support?
• 3 reasons why customer identity should top retailers’ 2017 holiday wish lists
  May 30, 2017 by Mike Sands
  Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.
  

From Around The Web:

• Ghost vs. WordPress: A Purist Blogger’s Dilemma, CMS Wire
• How New Payment Services are Changing Ecommerce, Multichannel Merchant
• Interana Survey Reveals 70% of Organizations Struggle to Find Critical Data Insights or Get Data in the Right Hands, Interana
• Tag Becomes First Cybersecurity Information Sharing Organization for Digital Ad Industry, Tag Today
• Total Communicator Solutions Amplifies Fan Engagement of 35th America’s Cup Attendees via Its Spark Compass Communications Platform, Business Wire
• ‘You still have to bust your ass’: Confessions of a post-acquisition ad tech exec, Digiday
• 3 Reasons Your Content Marketing is Failing, MarTech Advisor
• Eric Franchi, Ad Tech Vet: The Exit Interview, AdExchanger
• What You Should Know About Chatbots in 2017, Simply Measured
• Wikipedia’s Switch to HTTPS Has Successfully Fought Government Censorship, Motherboard
• The Judy Malware: Possibly the largest malware campaign found on Google Play, Check Point Blog

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.