MarTech Today: Pointy, retailer-brand relationships & a 10-step plan for GDPR

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Pointy helps customers find what they need close to home
  Dec 5, 2017 by Robin Kurzer

  The technology helps local businesses compete with big e-commerce retailers.

• 4 ways retailer-brand relationships will change in 2018
  Dec 5, 2017 by Andrew Waber

  Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will help brands and retailers collaborate to improve the digital shopping experience.

• GDPR: A 10-step action plan
  Dec 5, 2017 by David Booth

  As the GDPR deadline edges ever closer, columnist David Booth recommends 10 action steps to ensure your organization is in compliance.

From Marketing Land:

• Pinterest rolls out chatbot, native features for Facebook’s Messenger
  Dec 5, 2017 by Tim Peterson
  People will be able to search for and share pins from Pinterest without leaving Facebook’s messaging service.
• Instagram now lets brands feature Stories Highlights on their profile pages
  Dec 5, 2017 by Tim Peterson
  Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection.
• Amazon owned nearly 1/3 of all online sales during Cyber Monday
  Dec 5, 2017 by Amy Gesenhues
  Runner-up Target accounted for 6.4 percent on online sales for the day.
• Google releases Android Go edition for India’s 400 million internet users
  Dec 5, 2017 by Greg Sterling
  New version of Android is optimized for entry-level smartphones in developing markets.

From Around The Web:

• 4 Types of Social Media Content That Drives Engagement, Marketo
• Education as a Marketing Strategy: 8 Brands Doing Online Classes & More, Content Marketing Institute
• Getting Consumers’ Attention Across Every Screen They Have at Home, eMarketer
• Is Black Friday Over Yet? A Marketer’s Guide to the Data, CMS Wire
• Mobile app store spending to jump 30% in 2018, Retail Dive
• Social Media Ad Creative: How AI-Assisted Tools Can Help Create Effective Ads, MarketingProfs

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Michelle Robbins

Michelle Robbins was the SVP Content & Marketing Technology, overseeing editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations, directing the marketing technology department. An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at MarTech, SMX and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

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