MarTech Today: Pokémon Go’s data, MobileFuse/Cuebiq’s ‘Dwell Lift’ & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land

• Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
  Sep 6, 2016 by Barry Levine
  A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.
  
• Amp up your skills with an SEO or SEM workshop
  Sep 6, 2016 by Marketing Land
  Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City.
• MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
  Sep 2, 2016 by Barry Levine
  Using Cuebiq’s panel of 30 million location-tracked users, the companies determine the additional time that viewers of brand mobile ads spend at a given physical retailer.
• “Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016
  Sep 6, 2016 by Digital Marketing Depot
  As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examines the current market for enterprise call analytics and discusses key market trends. It also includes profiles of 12 […]
  

From Around The Web:

• The emerging Darwinian approach to analytics and augmented intelligence, techcrunch.com
• Amazon lands one of eBay’s top AI execs, www.retaildive.com
• GoDaddy acquires Serbia’s ManageWP, a multi-site WordPress management tool, venturebeat.com
• 10 DIY Website Builders for Small Businesses, www.practicalecommerce.com
• What’s next for UX?, www.internetretailer.com
• Understanding 4 Database Types, for Ecommerce, www.practicalecommerce.com
• Ad Tech And Building Trust: Lessons From Fin Tech, adexchanger.com
• Everything marketers need to know about rich push notifications in iOS 10, venturebeat.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.