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MarTech Today: Programmatic content distribution, martech recruiting & Instagram shares Story analytics

Barry Levine on July 25, 2017 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Navigating the programmatic turn in content distribution
Jul 24, 2017 by Chuck Moran
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.
MarTech Recruiter Erica Seidel & Healthgrades CMO Jay Wilson discuss recruiting the right martech role
Jul 24, 2017 by Amy Gesenhues
“Inside the Search for the Martech Unicorn” will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology.
Instagram starts sharing analytics for brands’ organic posts, Stories through API — but there’s a catch
Jul 24, 2017 by Tim Peterson
Instagram is making it easier for brands to access organic post insights but requiring that they use Facebook to log in to their marketing dashboards.

From Marketing Land:

YouTube to sunset Video Editor & Photo slideshows on September 20
Jul 24, 2017 by Amy Gesenhues
The features are being retired due to limited usage so that YouTube can focus efforts on new tools.
Accelerate your marketing with the MarTech Power Pack
Jul 21, 2017 by Marketing Land
Are you responsible for ensuring your organization thrives in this software-powered world? Then the MarTech Power Pack is for you. You’ll gain insights, ideas, and strategies you can use to accelerate your marketing and marketing organization.

From Around The Web:

Inside Microsoft’s Plan to Bring AI to its HoloLens Goggles, Bloomberg
Google finding bogus ads on programmatic exchanges, Business Insider
The Art and Science of Planning a Marketing Budget, CMS Wire
How brands are using AI to close the social commerce loop, Digiday
Is AI for Marketing All Hype? 3 Experts Weigh In, MarTech Advisor
Is marketing technology entering a post-platform era?, Chief Marketing Technologist
How To Turn Your iPhone Into A Video Marketing Machine, Crazy Egg
Marketers find a new video platform: Amazon Echo Show, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.