MarTech Today: Promise Of Big Data, Programmatic Influencer Marketplace & Wayback Machine Rebuilds

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Report: The Promise Of Big Data Is Recognized But Rarely Realized
  Oct 28, 2015 by Greg Sterling
  A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and survey respondents polled for the report find data to generally be a “competitive advantage,” the results of the research overall present a more mixed picture.
• Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
  Oct 28, 2015 by Steve Dille
  Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.
• Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone
  Oct 28, 2015 by Barry Levine
  Company intends for its technology to examine every public social account worldwide to locate ones with most followers.
• Customer Engagement Provider Moxie Software Unveils Its Concierge-Like Service for Online Storefronts
  Oct 28, 2015 by Barry Levine
  The company’s services for chat, knowledge base and email are integrated into a layer of helpfulness for shoppers.
• The Wayback Machine Gets Grant To Rebuild & Add Keyword Search
  Oct 28, 2015 by Barry Schwartz
  The Internet Archive’s Wayback Machine will be rebuilding the service from the ground up.
• SEMPO State Of The Industry Report 2015 Results
  Oct 28, 2015 by Barry Schwartz
  Check out the latest data on the search marketing industry from SEMPO.

From Around The Web:

• Top Data Scientists Deliver Winning Analytic Solutions, thedma.org
• IBM is Buying Weather.com, www.thedomains.com
• Verisign: new TLDs are affecting .Com growth, domainnamewire.com
• Index Exchange Partners With Moat to Bring Viewability to Publishers, www.marketwired.com
• Insightpool Dives Into Hootsuite, www.businesswire.com
• Taptica Introduces Social Offering With Instagram Advertising Support, www.marketwired.com
• ANA on ad tech: ‘There’s complexity, murkiness and confusion’, digiday.com
• B2C Marketers Seek Clarity on Marketing Tech, www.emarketer.com
• Snapchat Adds Slow-Mo, Fast-Forward, And Rewind Video Filters, techcrunch.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.