MarTech Today: Protagonist finds brands’ stories, hacking Alexa for customer experience and perfect one-to-one customer segmentation

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Protagonist’s new platform finds the stories told about brands Apr 10, 2017 by Barry Levine San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • 3 steps for retailers to perfect one-to-one customer segmentation
    Apr 10, 2017 by Digital Marketing Depot
    In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, products and offers
  • Ecommerce companies can improve revenue by following these 5 tips
    Apr 10, 2017 by Trond Lyngbø
    Looking to take your ecommerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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