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MarTech Today: Publisher groups on Google’s GDPR plan, identity’s moment & YouTube tackles more TV

Barry Levine on May 1, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Four publisher groups to Google: Your GDPR proposal ‘severely falls short’
Apr 30, 2018 by Barry Levine
The organizations point to Google’s requirements that publishers collect consent and assume liability as some of the many issues.
Identity is having its moment, but most martech isn’t ready
Apr 30, 2018 by Mike Sands
With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept.

From Marketing Land:

YouTube announces more moves to chip away at TV ad budgets
Apr 30, 2018 by Ginny Marvin
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network.
You vs. data: Where people fit in modern retail marketing strategy
Apr 27, 2018 by Steve Tutelman
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.

From Around The Web:

13 Apps for Live-streaming Video, Practical Ecommerce
Facebook’s dark ads problem is systemic, TechCrunch
Radius & Leadspace Join Forces To Lead $50 Billion Data Intelligence Market, PR Newswire
Smart Speakers Are The Latest Content Channel You Should Care About, Contently
The Future of Audience Selection: Where AI Can Take Your Campaigns, Marketo

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.