MarTech Today: Publisher groups on Google’s GDPR plan, identity’s moment & YouTube tackles more TV
Barry Levine on May 1, 2018 at 9:00 am
From MarTech Today:
- Four publisher groups to Google: Your GDPR proposal ‘severely falls short’
Apr 30, 2018 by Barry Levine
The organizations point to Google’s requirements that publishers collect consent and assume liability as some of the many issues.
- Identity is having its moment, but most martech isn’t ready
Apr 30, 2018 by Mike Sands
With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept.
From Marketing Land:
- YouTube announces more moves to chip away at TV ad budgets
Apr 30, 2018 by Ginny Marvin
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network.
- You vs. data: Where people fit in modern retail marketing strategy
Apr 27, 2018 by Steve Tutelman
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively.
From Around The Web:
- 13 Apps for Live-streaming Video, Practical Ecommerce
- Facebook’s dark ads problem is systemic, TechCrunch
- Radius & Leadspace Join Forces To Lead $50 Billion Data Intelligence Market, PR Newswire
- Smart Speakers Are The Latest Content Channel You Should Care About, Contently
- The Future of Audience Selection: Where AI Can Take Your Campaigns, Marketo
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.