MarTech Today: Pulling back the curtain on AI, getting ready for GDPR & post-blockchain marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Speakers at MarTech pull back the curtain on artificial intelligence
  Apr 25, 2018 by Robin Kurzer
  Marketers shouldn’t look for random reasons to use AI, but instead, consider it a tool to solve specific problems.
• Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
  Apr 25, 2018 by Greg Sterling
  The company posted 50 percent ad-revenue growth; 91 percent was mobile.
• Twitter attributes more than half of its $575M Q1 ad revenue to video
  Apr 25, 2018 by Amy Gesenhues
  Up 21% year over year, Twitter’s $575 million in advertising earnings is split evenly between its US and international markets.
• Are most companies ready for GDPR? It depends on who you ask
  Apr 25, 2018 by Robin Kurzer
  A month out from the GDPR deadline, a number of surveys give conflicting answers as to company preparedness.
• Managing martech relationships: Partnerships and agility in marketing
  Apr 25, 2018 by Andy Betts
  Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.
• Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
  Apr 25, 2018 by Robin Kurzer
  Consumer patience with companies that mishandle their data has worn thin, but some marketers say it’s all leading to a more positive outcome in the near future.
• Jeremy Epstein paints a picture of post-blockchain marketing and advertising
  Apr 25, 2018 by Barry Levine
  At our MarTech Conference, blockchain’s most energetic proselytizer lays out what is taking place and what is coming.

From Marketing Land:

• Facebook continues to refine its app data & ad-targeting safety measures
  Apr 25, 2018 by Amy Gesenhues
  The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies.
  
• New date! Customer data strategies & identity resolution webinar
  Apr 25, 2018 by Digital Marketing Depot
  When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?
  
• Why do we overcomplicate link building?
  Apr 25, 2018 by Julie Joyce
  Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.

From Around The Web:

• Making high quality video efficient, YouTube Engineering and Developers Blog
• What Is Ad Session RPM In AdSense? It’s Important., Ezoic

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.