• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

MarTech Today: Pulling back the curtain on AI, getting ready for GDPR & post-blockchain marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Speakers at MarTech pull back the curtain on artificial intelligence Apr 25, 2018 by Robin Kurzer Marketers shouldn’t look for random reasons to use AI, but instead, consider it a […]

Barry Levine on April 26, 2018 at 9:00 am
  • More

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Speakers at MarTech pull back the curtain on artificial intelligence
    Apr 25, 2018 by Robin Kurzer
    Marketers shouldn’t look for random reasons to use AI, but instead, consider it a tool to solve specific problems.
  • Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
    Apr 25, 2018 by Greg Sterling
    The company posted 50 percent ad-revenue growth; 91 percent was mobile.
  • Twitter attributes more than half of its $575M Q1 ad revenue to video
    Apr 25, 2018 by Amy Gesenhues
    Up 21% year over year, Twitter’s $575 million in advertising earnings is split evenly between its US and international markets.
  • Are most companies ready for GDPR? It depends on who you ask
    Apr 25, 2018 by Robin Kurzer
    A month out from the GDPR deadline, a number of surveys give conflicting answers as to company preparedness.
  • Managing martech relationships: Partnerships and agility in marketing
    Apr 25, 2018 by Andy Betts
    Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.
  • Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
    Apr 25, 2018 by Robin Kurzer
    Consumer patience with companies that mishandle their data has worn thin, but some marketers say it’s all leading to a more positive outcome in the near future.
  • Jeremy Epstein paints a picture of post-blockchain marketing and advertising
    Apr 25, 2018 by Barry Levine
    At our MarTech Conference, blockchain’s most energetic proselytizer lays out what is taking place and what is coming.

From Marketing Land:

  • Facebook continues to refine its app data & ad-targeting safety measures
    Apr 25, 2018 by Amy Gesenhues
    The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies.
  • New date! Customer data strategies & identity resolution webinar
    Apr 25, 2018 by Digital Marketing Depot
    When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?
  • Why do we overcomplicate link building?
    Apr 25, 2018 by Julie Joyce
    Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.

From Around The Web:

  • Making high quality video efficient, YouTube Engineering and Developers Blog
  • What Is Ad Session RPM In AdSense? It’s Important., Ezoic


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Channel: MarTech Today Newsletter

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Six Principles of Building a Memorable Customer Experience
  • 5 Reasons Agencies Adopt Marketing Automation
  • How to Land Higher-Paying Clients: A 7-Step Framework to Grow Your Agency
  • B2B Marketing Trends Shaping 2021
  • State of Email Marketing 2021 Report
See More Whitepapers

Webinars

  • Crawl Your Way Towards Better Search Results With Dynamic Rendering
  • The AI Revolution Is Coming to Every Stage of Your Buyer’s Journey
  • The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Register For MarTech - Free

Receive daily martech news and analysis.

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2021 Third Door Media, Inc. All rights reserved.