MarTech Today: PullString’s intent engine option, VR not yet ready for marketers & hacking your CRM for ABM

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• PullString now allows marketers to choose their intent engine
  Feb 14, 2017 by Barry Levine
  The bot conversation platform says this is the first bot platform that allows this kind of selection.
• Forrester report: VR is not yet ready for marketers
  Feb 14, 2017 by Barry Levine
  The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.
• 179 reasons to attend MarTech San Francisco – rates increase next week!
  Feb 14, 2017 by MarTech Today
  Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences! The range of expert insights and […]
• Marketers, think outside the list
  Feb 14, 2017 by Jose Cebrian
  Columnist Jose Cebrian believes it’s time to think of customer data as an “audience” instead of a “list,” but it will require meaningful measurement of that data and navigation of a multitude of tools.
• How to hack your CRM for ABM, switching from leads to contacts and accounts
  Feb 14, 2017 by MarTech Today
  This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook and Twitter.

From Marketing Land:

• New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
  Feb 14, 2017 by Digital Marketing Depot
  “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software in your business. If you are considering licensing an SEO software tool, this report will help you decide whether you need to.
• 179 reasons to attend MarTech San Francisco – rates increase next week!
  Feb 14, 2017 by Marketing Land
  Marketing technology is growing rapidly and the magnitude of the next MarTech conference (San Francisco, May 9-11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences!
• Build Your Ultimate Martech Stack
  Feb 13, 2017 by Digital Marketing Depot
  It’s not enough to build a martech stack; you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Act-On’s senior director of marketing services and operations, Linda West, as they discuss the stack-building challenges facing marketers.

From Around The Web:

• Amazon launches Chime, a video conferencing and communications service for business, TechCrunch
• Free Fonts With Personality And Style, Smashing Magazine
• How a Website Redesign Increased Organic Traffic, Search Engine Journal
• 4 Tools You Need for an Email and Social Media Marketing Calendar, Constant Contact
• NetBase Launches “Instant Search” Solution for On-Demand Social Analytics, Business Wire
• Are brands failing to properly promote their new chatbots?, Econsultancy
• How AI will help you create better ads, VentureBeat
• Marketing Automation: What Your Business Needs to Know, Jeff Korhan
• VC Love Sees MarTech Investments Zoom to $14 BN Funding in 2016, MarTech Advisor
• Facebook is launching an app for Apple TV and Amazon Fire TV, Recode
• Facebook Is Testing a Feature That Opens Posts in Pop-Up Windows After Comments, Adweek

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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