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MarTech Today: Quantcast reports 90 percent consent rate for GDPR, why CDPs have emerged now & more

Barry Levine on August 10, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
Aug 9, 2018 by Barry Levine
About 81 percent of visitors say yes to every consent choice, according to this consent management platform.
CDPs: Why now?
Aug 9, 2018 by Barry Levine
Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”

From Marketing Land:

How to maximize value from push notifications
Aug 8, 2018 by Sam Welch
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider.

From Around The Web:

The Twitter Rules: A Living Document , Twitter
Facebook Blocks Sharing Of 3D-Printed Gun Files On Its Platforms, BuzzFeed
Hacking Amazon: Agencies Create Workarounds For An Emerging Ad Giant, AdExchanger
How Marketing Automation Can Boost Your Conversion Rates, Crazy Egg
Want to deliver great customer experiences? Here’s what not to do, Think with Google

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.