MarTech Today: RCS messaging, adapting martech stacks & Facebook tests web-based VR

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• RCS messaging takes a few more steps toward rocking mobile
  Oct 23, 2017 by Barry Levine
  With the first US transactions using global RCS planned for next month, the train carrying SMS’s successor may finally be leaving the station.
• Is your martech stack keeping pace with changing customer behavior?
  Oct 23, 2017 by Kevin Bobowski
  It’s hard to keep up with quickly evolving consumer behaviors. Columnist Kevin Bobowski believes marketers will need to adapt their martech stacks and deliver a better experience to meet rising expectations.
• Skimping on deliverability spend? You’re hurting your email program
  Oct 23, 2017 by Jose Cebrian
  Don’t make the mistake of cutting corners on deliverability. Columnist Jose Cebrian says budgeting wisely on deliverability services and technology will boost both your email program and your revenue.

From Marketing Land:

• A brief history of Google’s most important local search updates
  Oct 23, 2017 by Brian Smith
  How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.
  
• Facebook tests web-based VR within News Feed posts
  Oct 20, 2017 by Tim Peterson
  People can load and interact with VR experiences without leaving Facebook’s traditional social network.

From Around The Web:

• How Facebook’s Master Algorithm Powers the Social Network, Wall Street Journal
• Introducing the Chrome User Experience Report, Chromium Blog
• Machine-Learning & Artificial Intelligence: Their Role in Sales & Marketing, MarketingProfs
• VR for Marketing is Here: Why it Works, What it can Tell you, MarTech Advisor

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.