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MarTech Today: Realeyes’ new Attention Metric, Freshworks launches ‘omnibot’ AI engine & attackers took data from 29 million Facebook users

Barry Levine on October 15, 2018 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

Realeyes says it can measure if people are paying attention to ads
Oct 12, 2018 by Robin Kurzer
The company’s new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye movements.
The MarTech Minute: Freshworks unveils Freddy, Unacast taps into new insights, Looker 6 released
Oct 12, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.

From Marketing Land:

Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
Oct 12, 2018 by Ginny Marvin
14 million users had names, contact details, bio information, location and search history stolen, among other details.

From Around The Web:

Asos debuts voice-powered shopping on Google Assistant, www.mobilemarketer.com
Facebook’s Gaming Hub Arrives in Beta on Android, www.techcrunch.com
Neural Technologies releases the Optimus Ecosystem, a leap forward in digital transformation, www.realwire.com
Why retail marketers should sideline AR and VR technology, at least for a while, Marketing Tech News
3 Ad-Tech Stories You Need to Know: Salesforce’s Acquisition, Industry ‘Godfathers’ Step Down, Adweek

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.