MarTech Today | Marketing Technology News & Management Insights https://martechtoday.com/ The Daily Recap of Marketing Technology News en-us Sun, 18 Aug 2019 17:16:41 +0000 Sun, 18 Aug 2019 17:16:41 +0000 editors@martechtoday.com MarTech beta rates expire Saturday https://martechtoday.com/martech-beta-rates-expire-saturday-234825

If your professional priorities include…

  • Demonstrating ROI from your marketing technology investments
  • Accelerating your marketing by adopting agile methods
  • Hiring people and building teams that enable success
  • Connecting with an engaging community of brilliant marketers

…then consider attending MarTech, September 16-18 in Boston. Join me and 1,400 fellow senior-level marketers for an unforgettable professional experience, including:

  • 75+ sessions covering marketing & leadership, data & analytics, technology & operations, and more
  • 80+ expert presenters from successful brands and market-defining solution providers
  • 100+ marketing technology solutions from market-defining exhibitors
  • Intimate networking events and our new A.I.-powered networking tool, MarTech Connect
  • Thoughtful amenities to keep you productive on the go: hot breakfasts and lunches, delicious refreshments, and free WiFi throughout the venue

Register NOW & enjoy up to $600 in savings

Beta rates expire THIS Saturday, August 17 at 11:59PM… Pick your ideal pass and register now! Once these savings are gone, they’re gone – so don’t delay!

  • All Access: Complete access to all conference sessions, keynotes, networking events, exhibitors, sponsor presentations, amenities, and more. Book today and save $300 off on-site rates!
  • All Access + Workshop Combo (best value!): Dive deeper and learn more with a half-day, pre-conference workshop. Book now and save $600 off on-site rates! (Workshop-only passes are also available.)
  • Expo+: Searching for marketing technology solutions? Focused on growing your network? Pick up a FREE Expo+ pass to enjoy unlimited Expo Hall access, full-length Solution Track sessions, sponsor presentations in the Discover MarTech Theater, select networking, downloadable speaker presentations, refreshments, free WiFi, and a Session Sampler pass that gets you into one editorial session from the main event (sorry, keynotes not included!). Book now and it’s… free!

Don’t miss these savings! Book now and I’ll see you in Boston 🙂

Psst… There’s still time to register for my live webinar, Martech is Marketing: A Live Q&A, happening this Thursday, August 15 at 1:00PM EST. I’d love for you to join!

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Tue, 13 Aug 2019 11:00:05 +0000 https://martechtoday.com/martech-beta-rates-expire-saturday-234825
Your BIG MarTech Preview: 75 Expert-Led Sessions & More https://martechtoday.com/your-big-martech-preview-75-expert-led-sessions-more-234684 Martech is marketing — at least an essential part of it. And MarTech is the place to master it. Next month in Boston, we’ll be hosting the latest and greatest MarTech Conference, September 16-18 at the Hynes Convention Center. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring:

  • 6 keynotes from superstars such as Charlene Li and Mitch Joel
  • 24 breakout educational sessions across three editorial tracks
  • 21 sponsored sessions from leading marketing technology providers on the Solutions Track
  • 24 editorial and sponsored presentations in the Discover MarTech Theater
  • 8 half-day workshops taught by premier experts in their fields
  • 4 exclusive networking events with 1,400 like-minded marketers, including cocktail receptions, speed networking, and topic-driven lunch tables (plus, our new A.I.-powered networking tool, MarTech Connect!)
  • 60 exhibitors sharing state-of-the-art martech products and services

We reorganized the conference around the theme of martech is marketing, drawing upon over 300 proposed sessions from experienced practitioners and industry experts, to assemble a top-notch educational program that connects the dots between world-changing marketing technology and world-class marketing leadership.

Our three editorial tracks of breakout sessions available to all-access attendees cover:

  1. Technology & Operations — your “car” that gets you where you’re going
  2. Data & Analytics — the “fuel” that powers your driving machine
  3. Marketing & Leadership — your “destination” and the “route” to get there

As a shorthand, I think of these tracks as stacks, facts, and acts. In between sessions, we’ll also have awesome snacks. And in the evenings, bars where you can relax. (Yes, we have both rhyme and reason for how we’ve structured the agenda.)

I’ll tell you more about these sessions, but first — take note: BETA RATES EXPIRE AUGUST 17. If you like the sound of the program, please purchase an All Access pass before prices go up on August 18.

6 Keynotes To Frame The Big Martech Picture

I’ll open Tuesday morning, September 16, with a keynote presentation on Platforming Marketing. Platform business models are one of the hottest topics in digital transformation. What if you reimagined your internal marketing operations as an organizational platform?

By “platforming marketing” this way, you can orchestrate a powerful, decentralized internal market that moves at incredible speed, leverages the diverse skills and imagination of contributors across the company, and adapts to changes and opportunities faster than top-down, centralized decision-making ever could. It takes the concept of a center of excellence and opens it up into a massively-parallel engine of marketing innovation.

Matt LeMay, author of Agile for Everybody, will follow with a talk on how Agile Is Marketing.

For marketing to have a seat at the table for cross-functional, customer-centric transformations, the question we must ask is not, “How do we make Agile a part of marketing?”, but rather, “How do we make marketing a part of Agile?”

In his presentation, Matt will explain why “Agile marketing” is most effective when it starts with an organization-wide vision of Agile principles and values, and how simple and lightweight changes to the way we work can put those principles into practice.

That afternoon, Charlene Li, senior fellow at Altimeter, will give a keynote around her latest book, The Disruption Mindset: Why Some Organizations Transform While Others Fail. She will:

  • Define what disruption is — and isn’t — and how it can drive growth.
  • Identify and prioritize the right disruptive growth moves and align around them.
  • Understand how leaders must show up differently when pursuing a disruption strategy.
  • Instill disruption into a status-quo culture.

Bonus! We’re giving away free copies of Charlene’s new book on a first come, first served basis – and she’ll host a book signing at the show. Don’t miss out!

The next morning will kick off strong with two back-to-back keynotes.

First, Mike Volpe, CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In the last year, he’s been experiencing the journey from marketing leader to CEO.

In this entertaining keynote, Mike will discuss the transition from CMO to CEO and how the CMO role is a new and fertile breeding ground for CEOs. You’ll get a first hand account of the strengths and weaknesses that a marketer brings to the CEO role, insight on how a CMO should prepare to be CEO, and how being CEO changes the way you think about marketing.

Cesar Brea, Partner at Bain & Company, will follow with a keynote on how Orchestration Beats Sophistication in Marketing & Martech. He’ll share the “secret sauce” that he has seen in high-performing market leaders: they consistently focus more on the orchestration and organization of their marketing efforts than on their technical sophistication.

Cesar will present excerpts from Bain’s research, examples of leading firms that are demonstrating effective orchestration, and the latest frameworks that you can use to keep your martech efforts on the right path.

To wrap-up the conference, the inimitable Mitch Joel, founder of Six Pixels Group, will give a closing keynote on Disrupting Disruption. A great book-end with Charlene’s presentation from the day before, Mitch will explain how several new (and dramatic) realities are forcing businesses to rethink many of their commonly held beliefs about what works today, and what the future may look like.

Perhaps not surprisingly, this is less about the evolution of technology and much more about how consumers are more efficient in this very different landscape.

8 Sessions On Technology & Operations

A Strategic Approach to Creating a Healthy Martech Ecosystem, by Eric Olson, CMO of Quick Base, will describe three pillars for a healthy martech ecosystem — strategy, governance, and enablement. You’ll learn a practical and effective way to extend your core applications to automate any process to fit your business, not the other way around.

Marketing Enablement: Building Capabilities and Igniting Marketing’s Potential, by Mary Banks and Fran Sapir, respectively the senior manager of the marketing enablement team and the marketing enablement program success manager at Red Hat, will share with you first-hand insights into RedHat’s development of a comprehensive marketing enablement function — and ideas for how you can build that capability in your organization.

Securing Your Martech Stack: Partnering with IT and Enterprise Security, by Jorge Garcia, senior manager of marketing technology at Akamai Technologies, Inc., will discuss Akamai’s journey to get martech security right, to protect their company data, assets, and brand. You will learn how to build a strategic partnership between IT, security, and marketing technology teams.

From Wild West to Business Best: Tales of a New Martech Team, by Emily Cnossen and Shannon Renz, respectively a martech specialist and the director of marketing technology at SAP Concur, will tell the tale of their journey to organize the strategy, governance, and process behind their company’s marketing technology stack. You’ll learn how a small (but mighty) martech team can make a big impact.

Putting the Customer in Custom Objects, by Justin Sharaf, director of marketing technology and operations at LogMeIn, will give you an inside look into how LogMeIn uses custom objects to identify customers and important information about their purchases, how they use LogMeIn products, and how they engage in campaigns. Learn how they built this coming from 10 different internal customer databases, 5 commerce systems, 15 products/brands, and millions of customers.

Your Personalization is Dead Without the Right Stack Taxonomy, by Dan McGaw, CEO of Effin Amazing, will explain the first crucial step of implementing an effective personalization program: a well structured marketing technology stack “taxonomy.” You’ll learn the do’s and dont’s of creating a taxonomy — and how you can leverage it in personalization to drive engagement and revenue.

Avoiding Random Acts of Martech: Creating a Process for Acquiring New Marketing Technology, by Anita Brearton, CEO of CabinetM, along with Stacy Falkman, senior customer success manager at 6Sense, John Jagelsky, director of marketing operations and demand center at Sovos, and Steve Petersen, marketing technology manager at Western Governors University, will discuss different approaches for acquiring new marketing technology. Stakeholders, procurement, contracts, centralized or distributed purchasing processes… these are just some of the fun topics on the table.

Migration Machine: How to Integrate Martech in a Fast-Moving M&A Environment, by Patrick Slavin, director of web strategy and marketing technology at PTC, will tackle the work of reconciling and integrating disparate martech systems when corporate acquisitions happen. Learn how PTC evaluated their systems, processes, and supporting resources for martech across multiple acquisitions — big and small — to unify their martech infrastructure.

8 Sessions On Data & Analytics

Applying Data Science and Analytics in Marketing, by Patty Spiller, senior director of growth marketing at Livongo, will discuss the integration of a data science team in the marketing department. You’ll learn about building a scalable foundation for data science in marketing and how it can enable better experimentation and better customer experiences.

Enabling Agility and Efficiency Through Marketing Data Re-Architecture, by Jonathan Roman, global lead of data and technology at Ancestry, will explain how Ancestry is reinventing their marketing data architecture and technology stack to drive results. They’ll share the strategy behind their stack and explain how they overcame challenges with fragmented data silos and legacy martech systems.

Making the Leap to Multi-Touch Marketing Attribution, by Adam Kirby, director of marketing at Mediacurrent, will describe how a billion dollar brand transitioned its reporting structure from almost no KPIs to a full multi-touch attribution model supported by sales, marketing, and technology. You’ll take away an understanding of different attribution models, best practices for preparing your data, and solutions to common data and leadership challenges.

How Credible Are Those Numbers, Really?, by Amos Budde, VP of applied data science at Civis Analytics, will teach you how to identify what’s credible and what’s not in the metrics and statistics you face every day. You’ll learn social science basics that all marketers must understand, questions you can ask to establish the validity of research and data, and the most commonly accepted stats and metrics that marketers should evaluate critically.

5 Practical, Real-World Applications of AI in Marketing, by Christopher Penn, chief data scientist at Trust Insights, will demonstrate real-world applications of AI and machine learning that you can bring back to your organization. You’ll learn about practical marketing uses of text mining, graph analytics, clustering, key driver analysis, and predictive analytics.

Practical Lead Scoring in Google Analytics and Data Studio, by Ruth Burr Reedy, director of strategy at UpBuild, will show you how to close the loop between lead volume and lead quality by programmatically getting lead-quality data into your regular analytics and reporting flow.

Using Scenario Analysis to Improve Your Customer Experience, by Laura Patterson, president of VisionEdge Marketing, will explain how to employ scenario analysis to deliver better customer experiences. Laura will show you how to use scenario analysis techniques to sharpen your CX strategy, challenge your CX assumptions, and detect the early warning signals when customer experience diverges from your expectations (or the customer’s).

Don’t Be Evil: A Framework for Lean Surveillance Marketing, by Duane Schulz, principal , Schulz Advisors will address the challenges of privacy and responsible data management — and the opportunity to embrace privacy and transparency as core principles of a user-first digital experience. Come learn how a Framework for Lean Surveillance Marketing could change the game.

8 Sessions On Marketing & Leadership

Thriving in the Age of Data Privacy Regulations, by Kristina Podnar, digital policy consultant and author of The Power of Digital Policy, will cover GDPR, the California Consumer Privacy Act (CCPA), Brazil’s General Data Protection Law (LGDP), and, most recently, Maine’s online privacy act. (Have you heard of that one?) You’ll learn how to embed data privacy into your marketing practices and how to structure your team with the required roles and responsibilities you’ll need for success.

Martech Leaders Hit the C-Suite: How to Convey Value of Tech While Rising Above Tactics, by Perry Hewitt of Colechurch Consulting — and an experienced senior executive and board member at many organizations — will teach you how to communicate effectively with senior leaders in the C-suite. You’ll take away useful, practical tips from marketing leaders who have successfully made the transition to top-level corporate leadership roles.

Building a Marketing Technology & Operations Team That Soars, by David Hsu, global VP of marketing data and technology at SAP Concur, and Erica Seidel, CEO of The Connective Good, will discuss recruiting and training a martech team. Dave will explain how he built marketing and martech teams at three major global companies and Erica will describe what she’s learned over 8-years helping companies recruit martech leaders. Avoid the mistakes that many martech practitioners make when they transition to leadership roles by learning from their experience!

An SEO Framework for Marketing Operations & Technology Leadership, by Jessica Bowman, author of The Executive SEO Playbook, will provide a framework for SEO success that’s especially relevant to marketing operations and technology teams. Learn Jessica’s 10 pillars of SEO and examples of organizational structures that support — or thwart — SEO, especially at the enterprise level.

How to Organize and Coach Outstanding Marketing Operations Teams, by Kimi Corrigan, head of marketing operations at Duo Security at Cisco, will describe ways to organize, build, and coach successful marketing operations teams in organizations large and small. Kimi will discuss key roles on marketing operations teams and how to align and develop each of them.

Creating and Enabling a Unified Marketing Ecosystem, by Patrick McQuaid, VP marketing technology, analytics, and insights at TD Bank, and Shaunna Conway, partner for marketing transformation and technology at Deloitte, will share a detailed case study of how TD Bank and Deloitte have collaborated to strengthen TD’s entire marketing ecosystem across multiple channels and lines of business. Learn how to map the customer journey across a complex organization, deal with legacy systems, establish good governance, change management practices, prioritize the right resources, and more.

5 Ways to Improve Your Drip and Nurture Campaigns to Increase the Flow, by Correy Honza and Todd McMurtrey, respectively senior director of consumer marketing and senior manager of marketing technology at Healthgrades, will present effective strategies for optimizing drip and nurture campaigns. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation.

Outside-In, CX-Led Architectures to Drive Digital Transformations, by Henry Hernandez-Reveron, technology director at AKQA, will explain how a CX-led architecture can transform customer experiences and lead to greater marketing success. Key concepts will include: reframing your stack around CX, leveraging the right data in the design of CX, and how to build systems that will serve the customer beyond just marketing’s touchpoints.

Solutions Track & Discover MarTech Theater

But wait, there’s more. You can catch more editorial sessions in the Discover MarTech Theater in the Expo Hall — speakers include the editors of Marketing Land and MarTech Today, industry experts including Tony Byrne and David Raab, and practitioners from companies such as Akamai, Civis Analytics, The New York Times, Rosetta Stone, and more. Sessions include:

  • Marketing to the Managed Inbox: Deliverability Meets Optimization
  • The Future of Paid Search
  • Clarifying The Murky Waters Of Attribution – A Shark’s Perspective
  • Integrating Data Scientists Into Your Marketing Team
  • The Database Diet: Breaking Up With Bad Contacts
  • What’s Next for Customer Data Platforms?
  • How The New York Times Runs Agile Marketing Technology Teams
  • The Periodic Table Of SEM Factors: 2019 Edition
  • Your Data Is A Wonderland
  • Visualize Your Martech Stack

Our sponsors will also present terrific educational content in the Discover MarTech Theater, on the Solutions Track, and during in-depth breakfast and lunch presentations (mealtime presentations are only open to All Access conference attendees). Sessions include:

  • Critical Channels of Choice: Meeting Clients at THEIR Moment of Need, Pitney Bowes
  • What Buyers Want (And Will Never Tell You), VanillaSoft
  • Metrics, Metrics, Metrics: The Ins & Outs Of Content Effectiveness, Aprimo
  • How eBay Grew An Active Grassroots Advocacy Community Using Martech, REQ
  • How to Leverage Your Web Team to Drive Agile Marketing Transformation, Pantheon
  • Evolving from Personalization to Individualized Marketing: Success Stories with a CDP, BlueConic
  • Personalization in the Age of Privacy, Crownpeak
  • Pain before Tech: How Land O’Lakes Approaches their Martech Stack, Allocadia
  • The Next Generation of Social Media Monitoring: Introducing Automated Trend Detection & Insights, Synthesio
  • On the Frontlines of Digital: How to Get Customers to Love Your Brand, Acquia
  • A Picture is Worth a Thousand Clicks: Optimizing Your Product Images to Boost Conversions, AB Tasty
  • The Truth About Personalization: Using a CDP to Personalize Marketing on the Channels that Really Matter, Arm Treasure Data
  • How DestinationXL Is Using Data & AI to Transform Its Retail Business, Element
  • Forget Luck — Why Sustained Growth Requires the Right Team, Right Strategy and Right Technology, Blueshift
  • “Do Not Sell”: Comparing and Tackling CCPA and Nevada Requirements, OneTrust
  • Promise vs. Reality in Marketing Technology, Infor
  • How Real-Time Decisioning Delivers Great Customer Journeys, Kitewheel
  • Proving Social Marketing ROI, Hootsuite
  • How to Unlock the ABM Black Box (Personalization is the Key), Elevated Third
  • Machine-Learn, Not Machine-Burn: How to De-risk Your Path to Better Marketing, Zeta
  • Are You Pushing Products, or Connecting Conversations? The Five Principles of an Always-On Customer Experience, Pega

Other topics to be announced shortly from Workfront, Magnolia, Acoustic, Open Text, VWO, Zylotech, Tealium, Lytics, Mailchimp, Teamwork, Cordial, and more.

8 In-Depth MarTech Workshops

Want even more in-depth martech learning on-site? Sign up for one of these optional half-day MarTech workshops for the afternoon of September 16:

Your Lifeboat For The Coming Data Privacy Storm
Instructor: Kristina Podnar, Author of The Power of Digital Policy

Nearly everyone at MarTech is, or ought to be, thinking about GDPR, CCPA, LGDP and the slew of privacy regulations engulfing marketing efforts. What everyone should not be doing is worrying or slowing down day-to-day operations to play the privacy compliance whack-a-mole. Join this session where Kristina will provide you with a framework for immunizing your organizations against the growing data regulation trends so that you can get back to the business of marketing. Learn more here

Optimizing SEO Operations for Marketing Leaders
Instructor: Jessica Bowman, Author of The Executive SEO Playbook

SEO won’t deliver the results you expect, no matter how skilled your team is, if SEO operations aren’t properly integrated into your organization. Traffic from SEO may grow, but probably not at the pace it could be growing. SEO expert Jessica Bowman will reveal an SEO framework for marketing operations leadership, what your responsibilities are as a marketing leader, and much more in this immersive workshop. Learn more here

The Right Way to Buy Marketing Technology
Instructor: Tony Byrne, Founder of Real Story Group

Nearly everyone attending MarTech is planning to implement a new technology solution in the next year. But what are the best practices for evaluating technologies, choosing vendors, and getting your colleagues on board with the process? Tony Byrne will answer those questions and more in this in-depth workshop. Learn more here.

Agile Marketing Advantage
Instructor: Andrea Fryrear, President of AgileSherpas

The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results. Learn more here

Creating Connected Experiences
Instructor: Jeff Cram, Chief Strategy Officer of Connective DX

Want to get the full payoff from your marketing technology investments? Align them with your customer experience strategy and digital execution. Attend this workshop for practical frameworks and models to identify and fix cracks in your digital customer experience. Learn more here

Using CDP to Make the Most of Your Customer Data
Instructor: David Raab, Principal at Raab & Associates

Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption. Learn more here.

Building a Badass Marketing Team with Talent Optimization
Instructors: Erica Seidel, CEO of The Connective Good & Drew Fortin, SVP of Sales & Marketing at The Predictive Index

Great marketing results start with a great marketing team. How do you know that the team you have in place is capable of achieving optimal results? Attend this workshop to learn a Talent Design & Optimization framework so you can strategically design your team, align team members to your culture and goals, hire purposefully, and manage the team smartly as your business grows. Learn more here.

A Marketer’s Guide To Attribution Analysis
Instructor: Christopher Penn, Chief Data Scientist at Trust Insights

What if you could accomplish attribution analysis with tools you already have? What if you could know the value of your marketing based on data you’ve already collected? It’s possible. Christopher Penn will explore why attribution analysis is important, why it’s broken, what kinds of attribution models exist, and how you can get started with 5 different kinds of models. Learn more here.

Beta Rates Expire August 17

If you’ve made it this far in this post — congratulations, by the way — then it should be clear: MarTech is going to be an epic event for learning about real-world success with marketing technology and marketing operations. You should be there.

Our “beta” rates for tickets expire on August 17. Buy your ticket now to get it at a discounted price and reserve a seat for any optional workshop that you wish to attend (their capacity is limited and most of them get sold out).

In spite of the length of this write-up, I’ve barely done justice to all of the great content and activities that will be at MarTech. Speed networking. MarTech Connect (new!) for one-on-one meetings. All the incredible opportunities to meet your peers and connect with new friends and colleagues who will become an invaluable resource in your career.

Come join us as we continue the journey of this new industry and discipline together: martech is marketing — and it’s a very bright future for marketing indeed.

Register now and I’ll see you there!

This post originally appeared on chiefmartec.com and was re-posted here with permission from the author. 

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Mon, 05 Aug 2019 11:30:13 +0000 https://martechtoday.com/your-big-martech-preview-75-expert-led-sessions-more-234684
Where do you sit on the “martech is marketing” spectrum? https://martechtoday.com/where-do-you-sit-on-the-martech-is-marketing-spectrum-234560

Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology.

In truth: Martech is marketing.

Bold statement? You bet. But the reality is that martech at all organizations is somewhere on the continuum from “helpful assistance” to “total domination”. (Case in point: McDonald’s.)

I’m curious: Where does your organization fit into this spectrum? Click here to find out.

If you agree that “martech is marketing,” join me and 2,000 senior-level marketers at The MarTech Conference, this September 16-18 in Boston. You’ll access 55+ expert-led sessions loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges.

Ready to register? Pick your ideal pass and book now!

See you in Boston 🙂

Psst… I’m hosting a live Q&A webinar on all-things martech this Thursday, August 15 at 1:00PM. If you have questions, curiosities, or feedback, now’s the time to share! Secure your seat today.

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Mon, 29 Jul 2019 12:20:49 +0000 https://martechtoday.com/where-do-you-sit-on-the-martech-is-marketing-spectrum-234560
Dive deep with a MarTech workshop https://martechtoday.com/dive-deep-with-a-martech-workshop-234498 Last week, I shared my favorite reasons to attend MarTech… I’m back today to share eight more awesome reasons… our intensive, half-day workshops!

Join us in Boston, Monday, September 16 from 1:00pm – 5:00pm for one of eight in-depth workshops led by recognized industry experts. Each workshop tackles an exciting, thorny, and pressing aspect of modern marketing and delivers invaluable networking in an intimate, hands-on environment. Keep reading for details!

Your Lifeboat For The Coming Data Privacy Storm

Nearly everyone at MarTech is, or ought to be, thinking about GDPR, CCPA, LGDP and the slew of privacy regulations engulfing marketing efforts. What everyone should not be doing is worrying or slowing down day-to-day operations to play the privacy compliance whack-a-mole. Join this session where Kristina Podnar will provide you with a framework for immunizing your organizations against the growing data regulation trends so that you can get back to the business of marketing. Learn more.

Optimizing SEO Operations for Marketing Leaders

SEO won’t deliver the results you expect, no matter how skilled your team is, if SEO operations aren’t properly integrated into your organization. Traffic from SEO may grow, but probably not at the pace it could be growing. SEO expert Jessica Bowman will reveal an SEO framework for marketing operations leadership, what your responsibilities are as a marketing leader, and much more in this immersive workshop. Learn more.

The Right Way to Buy Marketing Technology

Nearly everyone attending MarTech is planning to implement a new technology solution in the next year. But what are the best practices for evaluating technologies, choosing vendors, and getting your colleagues on board with the process? Tony Byrne will answer those questions and more in this in-depth workshop. Learn more.

Agile Marketing Advantage

The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results. Learn more.

Creating Connected Experiences

Want to get the full payoff from your marketing technology investments? Aligning them with your customer experience strategy and digital execution. Attend Jeff Cram’s workshop for practical frameworks and models to identify and fix cracks in your digital customer experience. Learn more.

Using CDP to Make the Most of Your Customer Data

Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption. Learn more.

Building a Badass Marketing Team with Talent Optimization

Great marketing results start with a great marketing team. How do you know that the team you have in place is capable of achieving optimal results? Join Erica Seidel and Drew Fortin to learn a Talent Design & Optimization framework so you can strategically design your team, align team members to your culture and goals, hire purposefully, and manage the team smartly as your business grows. Learn more.

A Marketer’s Guide To Attribution Analysis

What if you could accomplish attribution analysis with tools you already have? What if you could know the value of your marketing based on data you’ve already collected? It’s possible. Christopher Penn will explore why attribution analysis is important, why it’s broken, what kinds of attribution models exist, and how you can get started with 5 different kinds of models. Learn more.

Don’t miss your chance to learn from the pros!

Choose Your Ideal Pass

There are two different ways you can join us depending on your goals and budget:

  • All Access Pass + Workshop (best value!): You’ll unlock the complete MarTech program, including all sessions, keynotes, A.I.-powered networking, and amenities, plus your choice of half-day intensive workshop. Register by August 17 and save $600 off on-site rates!
  • Workshop Only: Interested in just a workshop? Register by August 17 and save $300 off on-site rates. (Bonus! Your Workshop Pass magically transforms into an Expo+ pass once the workshop is complete – that means you’ll get access to the entire Expo Hall, including 100+ solution providers, full-length sessions on the Solutions Track, demos and case studies in the Discover MarTech Theater, and evening networking events — including Speed Networking and the Opening reception immediately following your workshop!).

Don’t wait… register now!

See you in Boston 🙂

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Tue, 23 Jul 2019 10:17:40 +0000 https://martechtoday.com/dive-deep-with-a-martech-workshop-234498
Why should you attend MarTech? https://martechtoday.com/why-should-you-attend-martech-234394

Technology is ingrained in every aspect of modern marketing. Indeed, martech is marketing for iconic brands and digital natives alike.

Ingredients for success include management buy-in, organizational flexibility, and a creative and well-trained team… all working in lockstep to execute a sound strategy. Software, inadequately implemented, is just an expense.

Get the most out of your technology, people, and data: Attend MarTech®, September 16-18 in Boston. You’ll get actionable tactics for overcoming sticky marketing challenges in sessions like…

  • Building a Marketing Technology & Operations Team That Soars
  • Securing Your Martech Stack: Partnering with IT and Enterprise Security
  • Thriving in the Age of Data Privacy Regulations
  • Enabling Agility and Efficiency Through Marketing Data Re-Architecture
  • 5 Practical, Real-World Applications of AI in Marketing
  • Avoiding Random Acts of Martech: Creating a Process for Acquiring New Marketing Technology
  • Outside-In: CX-Led Architectures to Drive Digital Transformations
  • 5 Ways to Improve Your Drip and Nurture Campaigns to Increase the Flow

…and loads more. See the complete agenda!

Expert tactics, advice, and strategy are just part of the MarTech experience.

Here are more of my favorite reasons to attend:

  • Train your people on a budget. Investing a few focused days at MarTech could be a game-changing educational experience for your organization. Forget long, expensive training programs. You’ll bring home actionable tactics, specific insights, and invaluable connections that will set you up for long-term success. Hungry for more? Add a half-day pre-conference workshop to your itinerary.
  • Get on the same page. Your team has diverse backgrounds and skills — getting everyone on the same page is essential. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for continued success. Bonus: The more you send, the more you save. Check out our special team rates!
  • No sales pitches. MarTech is independent and vendor-agnostic. We don’t have axes to grind or sales targets to meet when it comes to any technology or platform. That means you’ll only get high-quality, unbiased content from trusted experts. Period.
  • Evaluate hundreds of martech solutions. The Expo Hall is stacked (pun intended?) with hundreds of tools and services from martech companies – quickly and efficiently evaluate them all in one place. Visit the Discover MarTech Theater and Solutions Track for exhibitor case studies, demos, and more.
  • Meet future talent, clients, and friends. Structured and casual networking events, along with our new AI-powered networking app, will connect you with a thriving community of smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Growing your professional network has never been easier.
  • Stay productive on-the-go. You’ll access delicious breakfasts, hot lunches, and tasty snacks – and stay productive with complimentary WiFi throughout the entire conference space. And you can enjoy all of this in a welcoming, safe, and friendly environment.

Register NOW & enjoy up to $600 in savings

Pick the right pass for you based on goals and budget:

  • All Access: Complete access to all conference sessions, keynotes, networking events, exhibitors, sponsor presentations, amenities, AI-powered networking via MarTech Connect, and more. Book today and save $300 off on-site rates!
  • All Access + Workshop Combo (best value!): Dive deeper and learn more with a half-day, pre-conference workshop. Book now and save $600 off on-site rates! (Workshop-only passes are also available.)
  • Expo+: Searching for marketing technology tools? Focused on growing your network? Pick up a FREE Expo+ pass to enjoy unlimited Expo Hall access, full-length Solution Track sessions, sponsor presentations in the Discover MarTech Theater, downloadable speaker presentations, refreshments, free WiFi, and more.

Register now!

Psst… Mark your calendars for Thursday, August 15th, 1:00 PM EST and join Scott Brinker, The MarTech Conference chair, for a candid discussion on the trends, tactics, best and worst practices surrounding marketing technology and operations. Reserve your seat for this free webinar now!

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Tue, 16 Jul 2019 11:35:58 +0000 https://martechtoday.com/why-should-you-attend-martech-234394
The MarTech Minute: IBM seals $34B Red Hat deal, Facebook’s new deep learning model https://martechtoday.com/the-martech-minute-ibm-seals-34b-red-hat-deal-facebooks-new-deep-learning-model-234357 MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.

Cognitiv adds incremental lift tool to suite of solutions. The new product runs on several neural networks simultaneously to help digital marketers predict whether impressions will result in conversions as well as identifying incremental conversions. “For brands that want to drive truly new, incremental customers, Cognitiv Incremental gives them an undeniable competitive edge,” said Cognitiv co-founder and CEO Jeremy Fain. 

Sales & Orders releases new Shopify app for merchants. The e-commerce platform’s new app will allow users to create product feeds and manage their ad campaigns across different channels including Google Shopping, Bing Shopping, Facebook and Instagram Dynamic Products Ads. “Shopify merchants need a seamless, end-to-end solution that will allow them to grow and succeed across today’s major retail marketing channels,” said Sales & Orders Co-Founder Gregg Hanan. 

Contentsquare scoops up Clicktale. Digital experience insights platform Contentsquare acquired Clicktale, an Israel-based experience analytics company. This follows Contentsquare’s acquisition of Pricing Assistant, a pricing optimization and merchandising solution, just a week ago. Contentsquare said its combination with Clicktale will give e-commerce and digital teams an understanding of customer behavior on apps and websites.

New research indicates consumer frustrations with AI. The May 2019 survey, conducted by Invoca, polled over 2,000 U.S. adult consumers on their feelings towards AI. It found that brands that only offer automated customer support frustrated 52% of consumers, and left nearly one in five surveyed feeling angry following their interaction. For digital marketers wanting to leverage AI for customer-facing touchpoints, Invoca recommends making sure that your company’s phone number is prominently displayed throughout the interface for customers to call.

Pixability launches audience targeting, optimization solution. The video advertising company announced the launch of PixabilityONE, an all-in-one tool that will allow marketers, advertisers and agencies to manage global video ad campaigns from a unified interface. “One of the biggest challenges brands and agencies face today is the siloed management of video campaigns across the most important video platforms, resulting in missed opportunities and a failure to optimize,” commented David George, CEO of Pixability. 

IBM seals $34B Red Hat acquisition. The addition of open-source software creator, Red Hat, is IBM’s biggest acquisition to-date and is one of the largest tech deals in U.S. tech history. Red Hat will move under IBM’s hybrid cloud business unit and promises to help IBM bring in new customers as business’s transition from on-premises to public or private cloud services.

Signpost raises $52M in late-stage financing. The cloud platform, which grew by 43% year-over-year, primarily serves small businesses and is expected to leverage the furthered investment to scale to more local businesses. “HighBar’s investment is a vote of confidence in the right approach to applying technology to level the playing field for local businesses,” said Brian Peters, Managing Director at HighBar Partners, who will join Signpost’s Board of Directors. “The turnkey setup and level of automation in Signpost’s platform, as well as their ability to follow through on reviews and engage the modern customer well beyond their first interaction is what really sets them apart. When we consider the strength of the team, their focus on execution, and the magnitude of the market opportunity that sits before them, we couldn’t be more excited to partner with Signpost.”

Bowfin acquired by Rightpoint, expanding Salesforce footprint. The acquisition brings together the two companies who have partnered together over the past five years, seeking to help customers’ in their digital transformations. Bowfin brings a team of experienced Salesforce administrators who have specialized in solutions from Salesforce’s Sales Cloud, Service Cloud, Field Service, Marketing Cloud, Heroku, Community Cloud and Einstein. “We are excited to have Bowfin’s team join Rightpoint as their capabilities and culture are a natural fit. Rightpoint is working with our clients’ Salesforce environments across the digital marketing, digital product development and modern workplace solutions we already offer. Adding Salesforce capabilities is a logical extension,” said Micah Swigert, senior vice president of technology at Rightpoint.

Facebook launches open source release of Deep Learning Recommendation Model. With the release of the new model, Facebook hopes to drive continued algorithm advancements and modeling to create efficient systems to serve relevant content to Facebook users. The implementation can serve as a benchmark for marketers to measure the speed at which the model performs and how different techniques used affect accuracy.
 
Formstack finalizes acquisition of InsureSign. The software-as-a-service vendor, which allows marketers to create forms to collect data has acquired e-signature provider InsureSign. “Formstack helps users capture data and put it to work, and we know users are increasingly looking to end-to-end, do-it-all platforms to power their workflows,” said Chris Byers, CEO of Formstack. “This acquisition will allow our users to capture data, manage it, create documents and secure signatures electronically without needing to leave the application or cobble together integrations.”

Marketing intelligence firm TapClicks acquires iSpionage. The acquisition follows a number of other analytics and marketing intelligence platform acquisitions by TapClicks and seeks to provide digital marketers with better marketing intelligence through analytics and reporting. “Marketers are looking for better ways to gain competitive intelligence, and iSpionage offers a groundbreaking approach,” said Babak Hedayati, CEO of TapClicks. “TapClicks’ vision …is for a completely unified platform where data integration between solutions is seamless and ease-of-use is paramount.”

Cision launches new communications platform. The new platform will deliver media monitoring and analytics to communications professionals, as well as paid audience targeting and influencer campaigns. “This is an exciting time for Cision as we continue to evolve after our recent acquisitions,” said Kevin Akeroyd, Cision CEO. “By taking the very best elements from across our product portfolio, we’ve created an inclusive earned media management platform that sets us apart from anything else in the market.” 

Survey indicates consumers are sharing less. The survey, produced by security firm FigLeaf, revealed that online users polled in the U.S. and UK are changing their online behavior in response to reports of increased data hacks. “Without question, consumers are telling us that online privacy is important to them. However, far too many believe online privacy is difficult, if not impossible, to achieve,” said Slava Kolomeichuk, CEO and co-founder of FigLeaf. “This attitude is resulting in individuals who are choosing to restrict their own online activity, which limits their personal freedom. Unfortunately, current tools do not give consumers the assurance they need that it is possible to control one’s own online privacy.”

Beanstalk Digital launches AI-driven analytics. The new solution, Beanstalk Predictive, is expected to deliver better, real-time insights through the new platform from AI-driven marketing and audience intelligence. “We are excited to partner with UK-based Buzz Radar as their exclusive, strategic provider for North America to generate actionable and useful information that will completely change the game for our client-partners,” stated Beanstalk Digital’s chief strategy officer Matt Murphy.

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Fri, 12 Jul 2019 13:32:41 +0000 https://martechtoday.com/the-martech-minute-ibm-seals-34b-red-hat-deal-facebooks-new-deep-learning-model-234357
Expert advice. Actionable tactics. Lowest rates expire Saturday! https://martechtoday.com/expert-advice-actionable-tactics-lowest-rates-expire-saturday-234301

Join us at MarTech®, September 16-18 in Boston, for an unrivaled conference experience featuring 55+ sessions and keynotes, 60+ real-world experts, hundreds of martech solutions, AI-powered networking, and the actionable tactics you need to overcome the universal challenges of modern marketing:

  • Struggling to see results? The experts you’ll meet are ready to share the strategies, playbooks, and tactics they’ve used to maximize ROI, build successful teams, and translate data into meaningful action. See the agenda here.
  • Looking for the right solution? Efficiently evaluate 100+ martech solutions in the Expo Hall. See how those solutions are producing results with case studies and comprehensive tutorials in The Discover MarTech Theater and Solutions Track.
  • Does your boss need convincing? Return to the office loaded with presentations, data, and evidence from successful brands that will support and validate your initiatives and strategies.
  • Need a deep dive on a specific topic? Choose from any of the 8 expert-led workshops on topics including agile marketing, SEO operations, building marketing teams, and evaluating solutions. Check out the complete list of pre-conference workshops.

Register NOW & enjoy up to $900 in savings

Alpha rates expire THIS Saturday, July 13 at 11:59PM… now is your chance to save big. Pick your ideal pass and register now! Once these savings are gone, they’re gone – so don’t delay!

  • All Access: Complete access to all conference sessions, keynotes, networking events, exhibitors, sponsor presentations, amenities, and more. Book now and save $450 off on-site rates!
  • All Access + Workshop Combo (best value!): Dive deeper and learn more with a half-day, pre-conference workshop. Book now and save $900 off on-site rates! (Workshop-only passes are also available.)
  • Expo+: Searching for marketing technology tools? Focused on growing your network? Pick up a FREE Expo+ pass to enjoy unlimited Expo Hall access, full-length Solution Track sessions, sponsor presentations in the Discover MarTech Theater, select networking, downloadable speaker presentations, refreshments, free WiFi, and more.

See you in Boston 🙂

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Tue, 09 Jul 2019 16:46:13 +0000 https://martechtoday.com/expert-advice-actionable-tactics-lowest-rates-expire-saturday-234301
The MarTech Minute: Amperity’s platform updates, Facebook’s SDK bug https://martechtoday.com/the-martech-minute-amperitys-platform-updates-234226 MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters.

MarTech in Motion

Amperity rolls out latest platform updates. The Customer Data Management platform announced the release of the next iteration of its AI-powered solution that allows brands to connect and leverage data to power customer 360 initiatives across their organizations. The release is slated to give users more accurate data to drive a better understanding of customers. Enhancements include an intelligent data unification engine, increased speed and scalability, segmentation control capabilities and new ways to analyze data.

Facebook SDK malfunction crashes connected apps. Issues with Facebook’s iOS SDK caused apps including Timehop, Joytune’s Simply Piano, Momento GIFs and other to crash, according to a TechCrunch report. If SDK issues like these continue, developers may exclude Facebook from their list of single sign-in options and instead turn to platforms like Google or Apple.

Leadspace acquires ReachForce. B2B Customer Data Platform Leadspace has acquired privately owned ReachForce. ReachForce brings its complementary B2B solutions including SmartSuite and SmartForms to Leadspace’s CDP. Dave Cowings, chief marketing data scientist at RingCentral, a customer of both companies, said, “We’ve loved working with both the Leadspace and Reachforce teams, and we think they’ll fit wonderfully together. We see a lot of value in unifying all the data expertise that the Reachforce team brings on Leadspace’s powerful and flexible platform. More and more companies are starting to see this value too, so we look forward to where the new Leadspace team will take it in the future.”

KnowBe4 launches free Social Media Phishing Test. Cybersecurity firm KnowBe4 has released a free test for security and IT professionals to help them identify users who are most likely to fall for phishing attempts that appear to come from social media sites. The company reports phishing attacks overall have increased by 43%, with social media phishing attacks growing at a rate of 75%. The simulated phishing platform from KnowBe4 trains social media users by testing and training them to recognize ‘red flags’ and offers more targeted training for users who click on phishing content.

ShopAdvisor launches Customer Acquisition Accelerator Program. The new program from ShopAdvisor seeks to provide a turnkey targeting and brand awareness solution for small-to-medium restaurant chains and franchises. When looking to break through the digital clutter and find a solution that ultimately drives foot traffic into the restaurant, QSRs and fast-casual chains must take personalized messaging to new heights, said Jeff Papows, CEO of ShopAdvisor. “Our mobile proximity marketing campaigns, which are built from consumer data and contextual intelligence, deliver curated, customized offers to a single customer in sync with their mobile, online and in-restaurant preferences. By accessing rich, granular customer data that goes beyond generic signals, like gender and age, restaurant owner-operators can now execute customized mobile proximity marketing campaigns for millions of audiences of one.”

Marketers on the Move

San Francisco Bay Area startup Luckiyou.com has announced that Viraj Phanse will join as its strategic advisor. Phanse currently holds a product management and strategy role at Oracle’s Netsuite platform, and currently serves on the Rutgers Big Data Advisory Board and has worked on digital transformation initiatives with companies like IBM, Amdocs, Nokia and Pivotal, among others. 

IT and Logistic firm RiVidium (dba TripleCyber) appoints Jesi Smith as director, marketing and communications and will serve as the direct line supervisor for all proposal managers. “I have seen Jesi operate at RiVidium for the past year as my Senior Proposal Manager and her work ethics, passion and commitment to excellence has helped RiVidium up its game in the way RiVidium responds to Request for Proposals (RFP). We are delighted to have Jesi take over all marketing and proposal management for the RiVidium team,” said RiVidium’s President/CEO, Manny Rivera. “Jesi will bring deep experience and technical expertise to lead the Marketing Department and we look forward to great things from Jesi.”  In her new role, Smith will manage the company’s marketing and communication strategy and requests for proposals.

RapidScale announced that it has promoted Andrew Laughter to director of channels sales, East region. In his new role, Laughter will be responsible for leading RapidScale partner experience manager and developing channel presence and regional impact. “Andrew’s tenacity, creativity, and dedication to his trusted advisors make him the perfect leader to expand and enhance the rapidly-growing channel in the East region. His unrivaled responsiveness to partners’ unique needs helps them drive tangible results for their businesses,” said Bob Buchanan, Executive Vice President of Sales. “With the East Region growing rapidly, I am confident that he will be a strategic leader to help develop RapidScale even more, and help trusted advisors significantly increase cloud revenues for their businesses.” 

Are you ready to make your own move in martech? We’ve gathered a few job posting to help with your search.

Vice President, MarTech Strategy – J.P. Morgan, Wilmington, DE

Senior Director, Marketing Technology Solutions Architect – Wakefield, MA 

Senior Strategy Manager, AdTech & MarTech – Treasure Data, Mountain View, CA

Vice President, Digital Marketing and Analytics – Healthgrades, Raleigh-Durham, NC

Director, Marketing Operations – KPMG US, Boston, MA 

Senior Vice President, Data & Insights – Hero Digital, Philadelphia, PA 

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Fri, 05 Jul 2019 08:00:59 +0000 https://martechtoday.com/the-martech-minute-amperitys-platform-updates-234226
Actionable tactics. Proven strategies. Insane savings. https://martechtoday.com/actionable-tactics-proven-strategies-insane-savings-234097

How many times have you thought or said to a colleague…

“I know what needs to be done. Where do I find the people to do it?”

“I need to prove ROI, but I’m afraid my data is no good.”

“There are too many technology options. I don’t know which to choose.”

You’re not alone. The challenges are universal.

Come to MarTech®, September 16-18 in Boston, to meet real-world marketers who have overcome these obstacles and are ready to share what it takes to succeed.

You’ll participate in 65+ sessions, explore hundreds of martech solutions in one place, and take home actionable tactics and proven strategies that can be implemented immediately.

See the complete agenda!

Here’s a look at what’s in store…

  • Charged with building a successful team? The Marketing & Leadership track is loaded with first-hand advice from experts who have successfully built winning marketing operations and technology departments.
  • Is your data a mess? It doesn’t have to be. Attend sessions in the Data & Analytics track to understand the metrics worth measuring, how to keep your data clean, and ways to translate it into insights that lead to sound business outcomes.
  • Want more from your investments in technology? Visit the Technology & Operations track to hear how marketing leaders use software to deliver personalized experiences, put the customer first, and integrate technologies that enable both.

But wait, there’s more…

  • MarTech features the largest gathering of marketing solutions providers on the East Coast; evaluate their offerings efficiently in the Expo Hall or attend their presentations in the Solutions Track and Discover MarTech Theater.
  • Connect with like-minded marketers, grow your circle of professional contacts, trade ideas, talk shop, and learn from people who have been where you are during our formal and informal networking events.
  • Pre-conference workshops deliver maximum learning in a hands-on, intimate environment. Choose from: The Right Way to Buy Marketing Technology, Agile Marketing Advantage, Creating Connected Experiences, Using CDP to Make the Most of Your Customer Data, Building a Badass Marketing Team with Talent Optimization, Optimizing SEO Operations for Marketing Leaders, A Marketer’s Guide To Attribution Analysis, or Your Lifeboat For The Coming Data Privacy Storm.
  • Enjoy amenities that keep you productive on-the-go: Full breakfasts, hot lunches, refreshments, and WiFi throughout the entire venue.

Register NOW & save up to $900

Alpha rates expire Saturday, July 13 (less than 3 weeks away!)… now is your chance to save up to $900 off on-site rates. Prices will never be lower, so pick your ideal pass and register now!

  • All Access: Complete access to all conference sessions, keynotes, networking events, exhibitors, sponsor presentations, amenities, and more. Book today and save $450 off on-site rates!
  • All Access + Workshop Combo (best value!): Dive deeper and learn more with a half-day, pre-conference workshop. Book now and save $900 off on-site rates! (Workshop-only passes are also available.)
  • Expo+: Searching for marketing technology solutions? Focused on growing your network? Pick up a FREE Expo+ pass to enjoy unlimited Expo Hall access, select networking, full-length Solution Track sessions, sponsor presentations in the Discover MarTech Theater, downloadable speaker presentations, refreshments, free WiFi, and more.

If you’re planning to join us in Boston, remember to register by July 13. Once these Alpha rates are gone, they’re gone!

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Wed, 26 Jun 2019 10:59:58 +0000 https://martechtoday.com/actionable-tactics-proven-strategies-insane-savings-234097
Check out the new MarTech agenda https://martechtoday.com/check-out-the-new-martech-agenda-233958

Customer expectations are rising… and technology is the key to meeting and exceeding those demands. Analytics and attribution, data management, customer intelligence… every aspect of modern marketing now relies on some form of technology that you need to embrace and master if you want to succeed.

At the end of the day, martech is marketing… and marketing is martech.

Keeping pace (or better yet, staying ahead of the curve) is essential — but in this constantly evolving environment, it’s not always easy.

The solution? Attend The MarTech® Conference, September 16-18 in Boston.

Join a thriving community of senior-level marketers for an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming everyday marketing challenges.

The all-new agenda is live and ready for you to explore. You’ll unlock 65+ presentations from 30+ experts and dozens of martech solution providers. Each track tackles a pillar of your professional world; each session delivers practical advice and insights you can implement immediately.

Here’s a taste of what’s in store:

Marketing & Leadership

  • Martech Leaders Hit the C-Suite: How to Convey Value of Tech While Rising Above Tactics, with Colechurch Consulting
  • Building a Marketing Technology & Operations Team That Soars, with The Connective Good and SAP Concur
  • An SEO Framework for Marketing Operations & Technology Leadership, with The SEO Executive Plan
  • Outside-In, CX-Led Architectures to Drive Digital Transformations, with AKQA

Data & Analytics

  • Applying Data Science and Analytics in Marketing, with Livongo
  • Enabling Agility and Efficiency Through Marketing Data Re-Architecture, with Ancestry
  • Making the Leap to Multi-Touch Marketing Attribution, with Mediacurrent
  • 5 Practical, Real-World Applications of AI in Marketing, with Trust Insights

Technology & Operations

  • A Strategic Approach to Creating a Healthy Martech Ecosystem, with Quick Base
  • Securing Your Martech Stack: Partnering with IT and Enterprise Security, with Akamai
  • From Wild West to Business Best: Tales of a New Martech Team, with SAP Concur
  • Migration Machine: How to Integrate Martech in a Fast-Moving M&A Environment, with PTC

Six exclusive keynotes will delight, inspire, empower, and educate:

  • Platforming Marketing: Marketing Operations as an Organizational Platform, with yours truly, Scott Brinker
  • From CMO to CEO: The Journey and Lessons Learned, with Mike Volpe, Lola.com
  • Orchestration Beats Sophistication in Marketing & Martech, with Cesar Brea, Bain & Company
  • The Disruption Mindset: Why Some Organizations Transform While Others Fail, with Charlene Li, Altimeter
  • Disrupting Disruption, with Mitch Joel, Six Pixels of Separation
  • Stay tuned! There’s one more yet to come!

Check out the complete agenda!

Don’t miss this chance to learn how industry leaders are overcoming pressing marketing challenges – and how you can, too.

Ready to register? Choose the pass that suits your goals and budget:

  • All Access: Complete access to all conference sessions, keynotes, networking events, exhibitors, sponsor presentations, amenities, and more. Book today and save $450 off on-site rates!
  • All Access + Workshop Combo (best value!): Dive deeper and learn more with a half-day, pre-conference workshop. These expert-led workshops deliver a unique chance to train in an immersive, intimate environment. Topics include: The Right Way to Buy Marketing Technology, Agile Marketing Advantage, Creating Connected Experiences, Using CDP to Make the Most of Your Customer Data, Building a Badass Marketing Team with Talent Optimization, Optimizing SEO Operations for Marketing Leaders, and A Marketer’s Guide To Attribution Analysis. Book now and save $900 off on-site rates! (Workshop-only passes are also available.)
  • Expo+: Searching for new tools? Focused on growing your network? Pick up a FREE Expo+ pass to enjoy unlimited Expo Hall access, full-length Solution Track sessions, sponsor presentations in the Discover MarTech Theater, downloadable speaker presentations, refreshments, free WiFi, and more.

Alpha prices (the lowest we’ll have to offer) fly away July 13… book NOW to enjoy these incredible savings! Once they’re gone, they’re gone. Don’t miss out!

I look forward to seeing you in Boston!

Psst… Register now to receive a free copy of keynote speaker Charlene Li’s new book, The Disruption Mindset, at the conference! (First come, first served.)

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Mon, 17 Jun 2019 13:14:20 +0000 https://martechtoday.com/check-out-the-new-martech-agenda-233958
Your exclusive MarTech agenda sneak peek https://martechtoday.com/your-exclusive-martech-agenda-sneak-peek-233769 Over the past few weeks, senior-level marketers like you have told us the workplace challenges and pain points they’ve faced… and the creative and practical solutions they’ve devised to overcome them.

Those journeys are the foundation of the newly redesigned MarTech® agenda.

Marketing experts of all stripes will tackle some of the most vexing aspects of marketing operations and technology September 16-18 in Boston. Here’s a look at what’s in store:

On building collaborative and successful teams…

  • How To Organize And Coach Outstanding Marketing Operations Teams, with Kimi Corrigan — Head of Marketing Operations, Duo Security at Cisco
  • From Wild West To Business Best: Tales Of A New Martech Team, with Shannon Renz — Director of Marketing Technology, SAP Concur and Emily Cnossen, Martech Specialist, SAP Concur
  • Rising To A New Martech Leadership Challenge And Building The Team That Will Help You Soar, with Erica Seidel — Founder & Executive Recruiter, The Connective Good and Dave Hsu — Global VP, Marketing Data & Technology, SAP Concur
  • An SEO Framework For Marketing Operations & Technology Leadership, with Jessica Bowman — Author, The SEO Executive Playbook

On maintaining a thriving stack…

  • Migration Machine: How PTC Integrated Martech Stacks Of 6 Company Acquisitions In 3 Years, with Patrick Slavin — Director, Web Strategy and Marketing Technology, PTC
  • Securing Your Martech Stack: Partnering With IT And Enterprise Security, with Jorge Garcia — Sr. Manager, Marketing Technology, Akamai

On delighting customers…

  • Outside-In, CX-Led Architectures To Drive Digital Transformations, with Henry Hernandez-Reveron — Technology Director, AKQA
  • Putting The Customer In Custom Objects, with Justin Sharaf — Director, Marketing Technology and Operations, LogMeIn

… and that’s just the beginning. Stay tuned for the official agenda launch next week.

Ready to register? Secure your pass now and enjoy up to $900 off on-site rates!

Pssst… Attend with your team to boost company morale, cover more ground, and get your crew on the same page. Enjoy special discounts when you register as a group.

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Tue, 04 Jun 2019 15:33:10 +0000 https://martechtoday.com/your-exclusive-martech-agenda-sneak-peek-233769
Get a sneak peek at the MarTech keynotes! https://martechtoday.com/get-a-sneak-peek-at-the-martech-keynotes-233672

Are you searching for practical, real-world answers to your marketing operations and technology challenges? I know where you can find them: MarTech®, September 16-18 in Boston.

MarTech is designed to deliver expert, graduate-level, unbiased, actionable insights to help you overcome your most pressing marketing challenges. The complete (and newly redesigned!) agenda will be live in a few weeks – until then, I’m excited to reveal our first two keynote speakers: Mike Volpe, CEO at Lola.com, and Cesar Brea, Partner at Bain & Co.

  • Is the CMO role the new breeding ground for CEOs? What strengths and weaknesses does a marketing background bring to the CEO role? How does being CEO change the way you think about marketing? Mike will share insights from his own career trajectory in his keynote, The CMO to CEO Journey: Lessons Learned.
  • How important is it to have “the ultimate martech stack”? The answer may surprise you. Cesar will share eye-opening data from a recent study along with immediately-applicable tips to keep martech efforts on a path to strong results during his keynote, In Marketing and Martech, Orchestration Beats Sophistication.

I’ll reach back out when the official agenda is live. We’re confirming new speakers and sessions every day… check out a sneak peek of the lineup!

Can’t wait to register? Get your pass now and save up to $900 off on-site rates.

Psst… Learn more about how attending MarTech can make you a more successful marketer.

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Wed, 29 May 2019 13:05:17 +0000 https://martechtoday.com/get-a-sneak-peek-at-the-martech-keynotes-233672
Successful marketing teams attend MarTech https://martechtoday.com/successful-marketing-teams-attend-martech-233477

Exceptional modern marketing depends on blending talents and capabilities of many individuals and departments: tech, design, sales, customer support, management, and more. But senior-level marketers like you have told us that’s not always a given…

“We speak different languages.”
“We have different expectations.”
“We have different definitions of the customer.”
“We work on different time frames.”
“We have competing priorities.”
“Our systems, tools, and processes aren’t integrated.”

Sound familiar?

If you’re struggling to get diverse teams on the same page or feeling out of sync with your colleagues, attend MarTech® September 16-18 in Boston.

Traveling, learning, and networking together bonds teams with common vocabulary, increased morale, and a singular vision of success.

Register now for up to 20% off on-site rates and a value-packed program, including:

  • Case studies. Senior-level marketers from successful SMBs and enterprise brands will share first-hand insights on how to overcome organizational, interpersonal, and compliance issues that make or break marketing technology implementations.
  • Market-defining exhibitors. The Expo Hall is packed with vendors ready to demo solutions and products that can enhance your martech stack. The Discover MarTech theater is the place to learn how to evaluate, negotiate, and buy marketing technologies.
  • Networking. You and your crew will connect with a thriving community of like-minded marketers and meet others who have solved the same problems you face. Create lasting memories while sharing ideas, talking shop, and exchanging valuable advice.

Send more, save more

Register now for access to all sessions, keynotes, networking, and amenities — hot breakfasts and lunches, snacks all day, and free WiFi. The best part? The more you send, the greater your savings:

  • 3-5 save 10%
  • 6-11 save 15%
  • 12 or more save 20%

To reserve your seats, just complete this form and send it back to our registration team.

See you in Boston!

Psst… Coming solo? Book your pass now to enjoy up to $900 off on-site rates.

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Wed, 22 May 2019 12:13:11 +0000 https://martechtoday.com/successful-marketing-teams-attend-martech-233477
Want to speak at MarTech? Don’t miss out. https://martechtoday.com/want-to-speak-at-martech-dont-miss-out-233417

When you face marketing operations and technology challenges, you find new ways to grow your problem-solving skills and learn something in the process. So do we.

That’s why we’re building the next MarTech® agenda around specific pain points and obstacles — and their real-world, vendor-agnostic solutions.

Do you have a powerful insight to share with the community? A case study that would benefit your peers? Game-changing lessons or exciting new findings?

Don’t miss your chance to join us as a speaker this September 16-18 in Boston. The pitch form closes next Friday, May 24.

Submit your proposal now!

Speaking at MarTech can help bring your career to a new level of excellence:

  • Build your reputation and name recognition among a global community of marketers
  • Showcase your expert knowledge and establish yourself as an industry thought-leader
  • Connect with fellow speakers in an intimate setting at our official Speaker Dinner

If you’re accepted, you will also receive a complimentary All Access pass to the event. See you in September!

Psst… Not interested in speaking? Join us as an attendee! Book your pass now to enjoy up to $900 off on-site rates.

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Tue, 14 May 2019 12:41:37 +0000 https://martechtoday.com/want-to-speak-at-martech-dont-miss-out-233417
Don’t take my word for it… Read what MarTech attendees have to say https://martechtoday.com/dont-take-my-word-for-it-233272

“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars.

Connect with this community of real-world, senior-level marketers overcoming the challenges of modern marketing — people like you — at MarTech®.

Read what attendees said about their experiences with us last month in San Jose:

“GREAT format, venue, vendors, speakers, food!” – Christine Grable – AT&T Business

“After going two years in a row, I still plan on going for a third year. The content is varied, I met new vendors, and met new people. Keep up the great work!” – Justin Shine, Slalom

“It was a great conference, truly honed towards marketing operations professionals, and applicable globally…” – Daniel Trillo, Contino

“This was my first MarTech conference and I was so impressed with the quality of content, the focus of the attendees, and the quality of learning and connections made. Thank you.” – Terri L. Bartlett, Marketing EDGE

“The set up and overall experience are more on point at MarTech than any other conference I’ve ever attended… This is the only conference not run by a vendor so you get solid content from people overseeing the space for their organization. There was a solid lineup of speakers that left me with so much inspiration for my own career as well as ideas to start implementing now… I’ll definitely be back!” – Kati Davis, Blue Cross Blue Shield of Nebraska

If you missed us in California, you have one more chance to attend MarTech in 2019! We’re coming to Boston September 16-18 and we’d love to see you there. Book now to take advantage of the lowest rates on all pass types!

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Tue, 07 May 2019 13:41:19 +0000 https://martechtoday.com/dont-take-my-word-for-it-233272
SAP announces secure, scalable business-to-business solutions for marketers https://martechtoday.com/sap-announces-secure-scalable-business-to-business-solutions-for-marketers-233210

Software and technology provider SAP announced the launch of a new B2B software-as-a-service (SaaS) solution that will allow users to securely grant third parties access to first-party data, share sensitive information and manage regulatory compliance without the threat of exposure to security risks.

Why we should care

The experience economy is rapidly expanding as more platforms and solutions shift to experience-driven marketing; it is also dependent on our ability to create unique experiences for customers and prospects during the buying process on a scalable level. For enterprise marketers working across international lines, the complexities of navigating regulatory and legal data maintenance and martech compliance are challenging.

“Effective Experience Management is built on engaging customers and partners at every touch point,” said Ben Jackson, general manager, SAP Customer Data Cloud. “Those first conversations are critical, as they set the tone for the relationship. As the relationship matures, so does the complexity of managing a potentially massive network of external stakeholders globally, with access to internal data. SAP CIAM for B2B is the first package of solutions that offers policy-based access control, looking at the wider context of who you are before granting a partner user access to data. As we reach the first anniversary of GDPR, we are now also providing a smarter way to manage a deeply complex ecosystem while maintaining trust.”

Security and compliance should be top-of-mind to today’s marketers, and platforms such as this coming to market are an encouraging sign that tech companies are providing solutions to help us manage these complexities.

More on the news

SAP Customer Identity and Access Management solutions for B2B enable customers to:

  • Accelerate revenue growth by deploying a single solution to manage the entire lifecycle of customers and digital partner identities, consent, authentication and authorization
  • Simplify customer and partner access and reduce IT complexities with business policy-based access control and organizational access management
  • Protect against business risk by capturing and tracking user preferences and consent across their full lifecycle, address data protection and privacy compliance, and build trust with customers and partners
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Wed, 01 May 2019 11:17:31 +0000 https://martechtoday.com/sap-announces-secure-scalable-business-to-business-solutions-for-marketers-233210
Now’s your chance to speak at MarTech https://martechtoday.com/nows-your-chance-to-speak-at-martech-233109

We just wrapped the MarTech Conference in San Jose and are already hard at work planning our next event happening September 16-18 in Boston. We’d love to have you as one of our speakers!

We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats.

But marketing technology and operations is becoming a more mainstream profession. We’re seeing patterns of martech management turning into rules and frameworks. And, as our latest salary survey revealed, the roles and responsibilities of marketing operations and technology are increasingly well-defined.

There are a lot more people coming into this profession — and a lot more people in it who are looking to advance their skills and understanding in a more structured way for the challenges that are unique to marketing operations and technology management.

So for this next MarTech, we’re going to organize all of the sessions around concrete pain points in marketing operations and technology and their real-world, battle-tested, vendor-agnostic solutions.

If you would like to share your experience and insight with the community around a martech challenge you’ve faced and the way you addressed it, we’d love for you to send in a proposal to speak!

The best way to truly master something is to teach it to others.

Our call-for-speakers form is now open for proposals through Friday, May 24.

We ask that you submit proposed sessions with a title and description that explains the solution that you’ll present. Here’s a sample of the kind of session titles that would catch our attention:

  • Applying data science in marketing
  • Implementing good marketing attribution for ROI
  • Maintaining data quality across multiple systems
  • Migrating major martech system (e.g., CRM, MAP)
  • Complying with privacy regulations (e.g., GDPR, CCPA)
  • Negotiating effectively with martech vendors
  • Training marketing staff on using martech systems
  • Designing and managing conversational marketing (e.g., chat, bots)
  • Integrating martech using iPaaS and workflow tools
  • Leveraging the gig economy in martech
  • Using no-code “citizen developer” tools in martech
  • Securing your martech stack
  • Running agile marketing teams
  • Finding, interviewing, and hiring martech & marketing ops staff
  • Managing a budget for martech & marketing operations
  • Internationalize a martech stack
  • Testing and monitoring the performance of your martech stack
  • Interfacing marketing ops, sales ops & customer service
  • Managing customer identity across multiple martech touchpoints
  • Scaling and supporting content marketing with martech
  • Leveraging martech for account-based marketing

Feel free to riff on one of the above titles, but we’d also love to hear other suggestions. As part of the proposal submission process, we will ask you to put it in one of these topic buckets — but “Other” is a valid option:

  • Agile marketing & change management
  • Analytics & data science for marketing
  • Budgeting, attribution & ROI in marketing
  • Content/creative technology & operations
  • Cross-organizational martech (sales, service)
  • Customer data management & quality control
  • Emerging marketing technologies usable today
  • Innovative martech-powered campaigns & programs
  • Integrating best-of-breed marketing stacks
  • Negotiating, managing & migrating martech vendors
  • No-code apps & automation (“citizen developers”)
  • Organizing & managing marketing operations teams
  • Privacy, compliance, and security for martech
  • Talent & training/marketing enablement
  • Other

For martech vendors: We’re open to having you speak in our editorial program. After all, you’re no doubt one of the leading experts in your field. But because our audience is extremely skeptical of “pitches” from the editorial stage, we set a really high bar for vendors to speak in the editorial program.

Your best bet as a martech vendor is to have a customer share their story of using your product. Your next best bet is to propose a completely vendor-agnostic presentation on the topic of your expertise. It should be something that would leave attendees — even one of your competitors — thinking, “That was a very educational and unbiased talk.”

Ready? We’re super excited to hear your ideas. The sooner you send in your suggestion, the sooner we can review it — we’ll be accepting speakers on a rolling basis up through the deadline of Friday, May 24. Session proposals that come in earlier definitely have an advantage.

Submit your pitch now!

Psst… Not interested in speaking? Join us as an attendee! Book your pass now to secure the lowest rates available.

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Wed, 24 Apr 2019 12:14:49 +0000 https://martechtoday.com/nows-your-chance-to-speak-at-martech-233109
Join Us At The Next MarTech In Boston! https://martechtoday.com/martech-east-2019-registration-open-232715 Have you heard? Thousands of marketers like you are attending MarTech® September 16-18 in Boston. Join us for best practices and relevant case studies from senior-level trail-blazers who know what it takes to succeed and are ready to share.

Don’t miss your chance to explore the possibilities at the intersection of marketing, technology, and management.

The site is up and registration is open! Book your pass now to secure the lowest rates available.

Stay tuned for news about session and speaker pitches, agenda highlights, and more!

I hope to see you in Boston!

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Mon, 15 Apr 2019 09:05:13 +0000 https://martechtoday.com/martech-east-2019-registration-open-232715
Who will you meet at MarTech? https://martechtoday.com/who-will-you-meet-at-martech-232064 Leading companies from around the globe send their senior-level marketers to MarTech® for an unparalleled learning and networking experience.

Join us April 3-5 (next week!) in San Jose for the chance to connect with like-minded marketers from brands including…

…with job titles like…

  • Digital Operations Manager
  • Director of Marketing Technology
  • Director of Product Management Marketing Technology
  • Director of CRM Technology and Operations
  • Principal Digital Strategist
  • Senior Marketing Automation Manager
  • Senior Manager of CRM Analytics
  • Senior Marketing Operations Manager

…and many more!

You’ll meet people who tackle the same marketing challenges you face every day: finding experienced talent, selecting the right marketing technology, delivering ROI, and everything in between.

The connections you make at MarTech can help evolve your organization and shape your career.

Register NOW & enjoy up to $300 off on-site rates

Pick your ideal pass…

  • All Access: Unlock the full program: all conference sessions and networking events, the Expo Hall, mobile app, hot meals, WiFi, and more. Book now and save $150 off on-site rates!
  • All Access + Workshop Combo (best value!): Add an expert-led workshop to your All Access pass for an immersive, intimate learning experience. Workshop-only passes are also available! Book now and save $300 off on-site rates!
  • Expo+: More interested in meeting vendors and networking? Pick up a FREE Expo+ pass and enjoy unlimited access to our Expo Hall, full-length Solution Track sessions, sponsor presentations in the Discover MarTech theater, downloadable speaker presentations, refreshments, free WiFi, and more. Book now and it’s free!

See you in San Jose 🙂

Psst… What are your biggest marketing challenges? Take our quick survey!

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Tue, 26 Mar 2019 11:55:08 +0000 https://martechtoday.com/who-will-you-meet-at-martech-232064
Quickly & efficiently evaluate 100+ martech solutions https://martechtoday.com/quickly-efficiently-evaluate-100-martech-solutions-231925

Attend MarTech® with a FREE Expo+ pass to demo 100+ marketing technology solutions in one place. Skim for an hour, come for a day, or invest two days combing through everything our Expo Hall has to offer. You won’t get this volume or variety of vendors anywhere else.

Get your free Expo+ pass now! Don’t wait — on-site prices cost $119. Or upgrade to an All Access pass to unlock the complete MarTech experience – all sessions, keynotes, networking, amenities, and more.

See you in San Jose!

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Mon, 18 Mar 2019 11:05:58 +0000 https://martechtoday.com/quickly-efficiently-evaluate-100-martech-solutions-231925