MarTech Today | Marketing Technology News & Management Insights https://martechtoday.com/ The Daily Recap of Marketing Technology News en-us Wed, 20 Feb 2019 23:40:55 +0000 Wed, 20 Feb 2019 23:40:55 +0000 editors@martechtoday.com Caption this… Enter your martech caption for bragging rights and prizes! https://martechtoday.com/caption-this-enter-your-martech-caption-for-bragging-rights-and-prizes-231206

You may know Tom Fishburne, a.k.a. the Marketoonist, who keeps us in stitches with his humorous takes on serious marketing, customer experience, and technology issues. Tom will once again be keynoting at The MarTech® Conference in San Jose April 3-5.

I’m really looking forward to his new presentation, Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Tom will enlighten us as he makes us laugh at the way we think about adopting new martech, overcoming fear, and driving transformation at our companies.

Keeping with tradition, here’s your opportunity to be recognized for your own sense of humor and participate in the MarTech Cartoon Caption Contest. In 2017, we received more than 150 silly, inspiring and nutty entries, and this year we’re hoping to really get the creativity flowing.

Submit your creative caption for the above cartoon by Thursday, March 14 by 11:59 pm PST.

Tom will share the best entries in San Jose on Friday, April 5 as he unveils the official version of his cartoon during MarTech’s closing presentation. If you win, you’ll get an on-stage shout out and receive a framed version of the cartoon with your caption, autographed by Tom.

(Best case scenario, you’re actually at MarTech to accept your prize and bask in the praise of your peers… but if not, we’ll ship it to your home or office!)

While I’m not eligible to win (nor are any MarTech Conference employees or family members), we did come up with some captions to get things rolling. Here are the best of what we got:

“At least it’s still less dumb looking than the Google Glass.”
“That’s great, but I asked for coffee and a bagel.”
“Ever since 5G, Robert’s … changed.”

For the record, here’s the original MarTech Marketoonist cartoon from 2017:

Submit your caption now!

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Wed, 20 Feb 2019 16:42:20 +0000 https://martechtoday.com/caption-this-enter-your-martech-caption-for-bragging-rights-and-prizes-231206
Check out the MarTech preview! https://martechtoday.com/check-out-the-martech-preview-231112

Twice a year, I face a dilemma.

Presented with hundreds of nominated speakers and topics for an upcoming MarTech® conference, I have to choose only a few dozen to fit into a two-day, three-track event.

It’s a dilemma for a couple of reasons.

First, the vast majority of pitches we get from martech practitioners and experts are really good. Having to turn down most of them, simply due to the limits of time and space, kills me. I’m so grateful to everyone who sends in proposals, and I’m sorry we can’t accommodate you all. Believe me, I wish we could.

But there’s a bigger challenge: how can I best serve you as a MarTech attendee?

Martech is such an expansive and diverse field that it’s impossible to cover all of it. Especially because we don’t think of martech as merely a collection of tools and technologies. That is massive enough on its own. But we think of martech more holistically as a new discipline, the innovation of marketing, technology, and management combined.

That’s a pretty wide lens. So out of all the possible topics and case studies we could cover, how do we select only a subset of them to make MarTech most valuable to you?

Do we go broad and scan everything at a 50,000-foot level? Or do we pick one or two concepts and dive deep on them? Focus on B2B or B2C? Program for senior executives or hands-on marketing operations managers? Those starting digital transformation or those far along the journey? Big enterprises or small start-ups?

That’s a lot of either/or divisions.

The easiest thing to do, from a conference positioning point of view, would be to narrow down to a specific martech category and a specific audience segment. In fact, there are a ton of great conferences that do just that. For instance, Third Door Media, the producers of MarTech, also run the SMX Advanced show that’s focused on expert-level techniques for SEO and paid search marketing.

But I think there’s a powerful need for something different.

Mr. MarTech, Tear Down These Walls

I’ve come to believe that two of the biggest barriers to growth in a rapidly changing marketing environment are siloed specialization and false dichotomies.

Specialization is good, but comes with an increased risk of tunnel vision. You can pay so much attention to what’s happening in one narrow slice of marketing, studying only strategies and tactics that are analogous to yours, that you miss disruptions coming at you from completely different angles.

The truth is that the biggest challenge in modern marketing isn’t mastering search engine optimization, analytics, personalization, or any one tactic. The hard challenge is connecting all of those pieces together into a cohesive whole. It’s seeing the forest for the trees.

False dichotomies can be just as blinding. Centralize or decentralize. Automate or humanize. Suite or best-of-breed. Software or services. Build or buy.

I’ve railed against these either/or choices in numerous articles on the new rules of marketing technology and operations, the compatibility of strategy and agile marketing, the simultaneous expansion and consolidation of martech, and the three trends driving the Second Golden Age of Martech.

Because most of the time, these black-or-white, either/or choices are wrong. They’re called false dichotomies — false choices — because, well, they’re false. It’s not only that there’s an entire spectrum of colorful possibilities between the two opposite poles, although that’s true. It’s that in many cases you can actually achieve both/and simultaneously. The two ends can be connected together to unleash incredible innovation.

One of my main objectives with MarTech is to help attendees bust out of such siloed segments and break through such artificial either/or barriers. To accomplish that, we’ve adopted several guiding principles with the conference program:

  1. Explore an intentionally diverse range of martech topics — a curated tour across the entire spectrum of the field. Attendees not only learn new things. They should have unexpected discoveries.
  2. Aim for “graduate level” presentations on those topics. Better to be stretched a little beyond your comfort zone than to be bored with rudimentary notions that you’ve already heard or read about a dozen times.
  3. Program three kinds of sessions: marketing concepts and cases that leverage technology (Marketing Track), the more technical dimension of marketing operations and emerging technologies (Technology Track), and organizational and managerial approaches that help people leverage these technologies effectively (Management Track). Encourage everyone to hop among the tracks.
  4. Cross-pollinate ideas across B2B and B2C examples, executive-level viewpoints and in-the-trenches practitioner perspectives, digitally native high-tech unicorns and digitally transforming traditional businesses, enterprises and start-ups and firms of all sizes and stages in their lifecycle.

Every presentation shares strands of DNA for the intersection of marketing, technology, and management. But the expression of that DNA is wildly diverse from session to session. That diversity — and the combinatorial innovation it ignites — is one of the things that makes MarTech special.

What You Can Expect at MarTech, April 3-5 in San Jose

The upcoming MarTech conference in the Bay Area, April 3-5, will deliver on the promise of an in-depth, vendor-agnostic, BS-free program that will help you better lead marketing technology and operations at your own company.

You’ll hear first-hand accounts of martech innovation from leaders at Aetna, Autodesk, Cisco Meraki, Docker, Epsilon, Freshly, Fuze, IDC, LinkedIn, Livongo, LogMeIn, Netflix, The New York Times, Nordstrom, NPR, Plantronics, PwC, Riverbed Technology, Sub-Zero, Zendesk, Zillow, and more.

Here’s an overview of what you can expect…

Keynotes: Framing the Big Picture

I’ll open with a keynote revealing the 2019 marketing technology landscape in collaboration with Jeff Eckman of Blue Green, the latest martech salary survey results, and a framework for the evolution of marketing operations and technology heading into 2020.

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe, discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most.

That afternoon, we’ll have back-to-back keynotes from two martech pioneers: Mayur Gupta, the CMO of Freshly, and Terence Kawaja, the CEO of LUMA Partners. Terence will talk about the disruptive innovation of direct-to-consumer (D2C) brands, how they’re harnessing marketing technology to beat incumbent brands, and what marketers across all markets can learn from them. Mayur will share lessons from his career journey, rising from a marketing engineer to a CMO, spanning work at Sapient, Kimberly-Clark, Healthgrades, Spotify and now the D2C brand Freshly.

The next morning will begin with Shauna Shapiro, a professor at Santa Clara University and a world-renowned expert on mindfulness. Co-author of the recent Harvard Business Review article How Mindfulness Can Help Engineers Solve Problems, she’ll discuss mindfulness for innovation and change management.

Talk about unexpectedly connecting dots: yes, it’s martech and mindfulness.

Matthew Lieberman, CMO of PwC, will present on marketing enablement and empowerment, sharing the story of how his organization underwent its own digital transformation — with an empowered marketing team leading the way. Kathleen Schaub, leader of the CMO and customer experience practices at IDC, will offer her insights into guided decentralization: safely scaling customer-facing empowerment.

Tom Fishburne, the brilliant marketer-turned-cartoonist Marketoonist, will deliver the closing keynote for the conference that afternoon, with an interactive presentation of Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change. Aside from guaranteed laughs, Tom will help make the ideas you take back from your MarTech experience actionable.

Marketing Track: Real-World, Vendor-Independent Case Studies

Meg Goldthwaite, CMO of NPR, will explain how voice-driven AI technologies are changing behavior – and what that means, not only for businesses and marketers, but for society as a whole — in The New Era of V-Commerce: What Marketers Need to Know about Alexa, Siri and the AI Revolution.

Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group, will address the challenges of Combining Marketing Operations and Sales Operations for Customer Magic. She’ll examine the pros and cons of a variety of organizational models while also learning how to best manage both old and new martech and salestech stacks and data.

Marketing technology legend Brian Kardon, CMO at Fuze, will share his real-world experience in leveraging AI across his own marketing organization in NextGen Marketing: How Artificial Intelligence Is Accelerating Marketing Performance. He’ll answer these questions about harnessing AI in your martech stack:

  • Which stages of the buyer journey are best suited to AI?
  • How can you better align sales and marketing with AI?
  • How can you best measure the impact of AI on your sales and marketing performance?
  • Which new skills are required of your marketing team to successfully implement AI?
  • What specific applications of AI are most successful?

Subbu Iyer, CMO of Riverbed Technology, will discuss how he’s brought focus to implementing martech solutions for digital transformation, streamlining operations, improving lead generation, and optimizing channels with a talk on The Cure for Shiny Object Syndrome: Human-Centered Digital Strategies. Subbu’s high-level advice includes:

  • Adopt a people-first approach to decision-making.
  • Use the full power of digital technology to build cognitive empathy.
  • Habitually observe human interactions in context to feed innovation practices.
  • Continually monitor and fine-tune the human experience.

Cyndi Marty of Sub-Zero and Alexandre Pelletier of Perkuto will jointly present What’s Cookin’ in Citizen Technology: Sub-Zero’s Journey Toward Decentralized Marketing. Cyndi has been leading a year-long project to transform from a centralized marketing model to a hybrid approach that takes advantage of decentralizing campaign marketing capabilities. She’ll describe her decision to make the transition, share challenges (both technological and organizational) they overcame, and provide insights into the ROI of the transition for the company and its sales network.

With devices like Amazon Alexa and Google Home’s voice-enabled options, consumers are relying more and more on browserless interactions. Now is the time to rethink how you reach and engage your customers in this emerging environment. Tricia DelGaudio, Strategy Director at Epsilon, will further explain new technology-powered strategies for Marketing in the Age of Assistants.

Shiva Mirhosseini, VP Marketing Technology and Digital Experience at Aetna, will close this track with a session on Reimagining Customer Communications — unifying print and digital touchpoint. She’ll share insights from the project she’s led for this at Aetna, including how to:

  • Map and assess the full spectrum of customer communications in your company
  • Create a strategy for unified communications across digital and print channels
  • Decide where print vs. digital works best from the customer’s point of view
  • Integrate across legacy IT systems and new digital services in the cloud
  • Establish governance models to ensure checks and balances across all customer communications

Technology Track: Technical Insights & Emerging Technologies

Siara Nazir, Head of Digital Marketing at Autodesk, will dig into The Data Dimension of Digital Transformation: How Autodesk Instrumented Its Customer Journey. She’ll describe how they leveraged a CDP to unify and centralize data — and then turned the learnings from it into a better omni-channel strategy.

Mike Pow, Senior Product Manager of Experimentation Platform at Netflix, will reveal in Quasi Experimentation at Netflix how they deploy experiments in which the units of randomization are not people, cookies, or members, but geographical units or time. This experiment design enables Netflix to learn about topics for which a traditional A/B test would be infeasible or impractical. The company is simultaneously building the scientific methodology and platform to maximize the learnings from each experiment, doing it at scale and company-wide.

The one-and-only David Raab, founder of The CDP Institute, will deliver an in-depth session on Customer Data Management 2020 — what you need to know for managing your data this year and next:

  • New options for consent management and tracking
  • Applying the right identity resolution methods for each purpose
  • Balancing privacy and personalization
  • Planning for new data regulations
  • The future of second-party and third-party data
  • Integrating analytics and delivery systems with a central customer database
  • Digital transformation and other uses of customer data outside of marketing
  • What’s next for customer data platforms

Sheryl Schultz, COO of CabinetM, will lead a session with Justin Sharaf, Director of Marketing Operations at LogMeIn, and Zack Alves, Senior Manager of Marketing Technology and Operations at Plantronics, on When Stacks Collide: Rationalizing the Marketing Stack in a Merger & Acquisition Environment. When M&A happens, you’ll learn about:

  • Reshaping the organization in a changing environment.
  • Rationalizing the stack to serve new business requirements.
  • Martech profiling for quick analysis and decision-making.
  • The value of a single source of technology truth for training and onboarding.
  • Best practices for mobilizing combined teams to coalesce around new technologies and stack structures.

Isabelle Hierholtz, User Strategy Director at Digi-Capital, one of the world’s leading AR/VR analyst and consulting firms, will present on Marketing ROI Growth Using Mobile AR. Isabelle will show how mobile AR has been used to drive 11x sales uplifts in lifestyle ecommerce, design mobile AR first retail experiences, revolutionize the shoe buying experience, and gain additional big box retailer facings and grow sales across the US, China, and Europe.

Jason Mestrits, Senior Manager Data Science & Analytics at Nordstrom, will share how leading marketing organizations are winning with a focus on data enablement, customer analytics and AI-driven innovations with Marketing Data Science and Your Data Strategy. You’ll gain insights on how creating a comprehensive data strategy enables your marketing function to do more, focus on driving meaningful competitive advantages, and avoid missed opportunities.

Aaron Wroblewski, AI Software Engineering Manager at Zillow, will present a case study of Personalizing User Experiences: Beyond A/B Testing. He’ll share the business case for a system to dynamically select personalized marketing content and calls to action for each customer. Aaron will also identify potential pitfalls like user behavior changes and data and featurization issues, while also describing the tests, metrics, and solutions that helped Zillow overcome them.

Management Track: At the Crossroads of Talent & Technology

Jennifer Brett, Head of Americas Insights at LinkedIn, will present Measure What Matters: Data Strategy to Drive Results, explaining how to go beyond clicks and engagement metrics to more meaningful measures of success, such as lead quality and closed business.

Pamela Della Motta, Director of Product for Marketing Technology, and Kristian Kristensen, VP for Engineering, for The New York Times will give a talk on Applying Product Management to Martech at The New York Times. Learn how they adopted a product management approach to martech as part of their company-wide transformation into a subscription-first digital product company. You’ll explore the benefits and challenges of a product management model that you can adapt to your organization, including:

  • How to rationalize your martech stack through the lens of product management
  • How to use agile management as a coordinating device across the organization
  • What a day in the life of a “martech product manager” looks like
  • How to manage the touch points between martech and the broader marketing team
  • How to develop and maintain a shared martech roadmap across multiple stakeholders

Rachel Beck, Global Manager of Marketing Ops at Cisco Meraki, will explain how they created a marketing ops function at a fast-growing company in only 12 months with Year One: Building a Marketing Ops Team From the Ground Up.

Alana Hill, Manager of Marketing Applications in IT at Zendesk, will share her advice on managing martech tool proliferation with Don’t be a Packrat: Tips to Clean House and Manage Your Martech Stack More Efficiently. She’ll explain:

  • How to design a robust software intake process
  • How to align IT and marketing to increase operational efficiency
  • How to build a tool management plan rooted in maintaining the right kind of data
  • How to manage the tool renewals process by the numbers

Chris Borkenhagen, CIO, Brian Donaldson, Manager of Development Engineering, and Kelly Horton, Senior Engineer of Marketing Technologies, from Docker will describe how to Maximize Efficiency and Scalability with the Right Team Structure, Data and Stack. In 2017, Docker made a decision to restructure its marketing technologies team and stack in a non-traditional way. It moved all technical roles for marketing and sales technology into IT, improving cross-functional communication, alignment and efficiency. You’ll learn:

  • How to identify roadblocks and friction in organizational structure.
  • How current organizational structure works, why it works and how to improve and evolve.How Docker uses containers to reduce deployment times & support customized API logic.
  • How to manage responsibilities across the stack: CRM, MA, CMS, Data Warehouse, BI tools, peripheral tools.

Patty Spiller, Senior Director of Growth Marketing at Livongo, will share The Secrets to a High Performing Martech Team — methods to turn your great ideas into great team achievements, including:

  • Crafting and communicating a grand vision that your team can rally behind
  • Identifying and executing “early wins” for new teams and new team members
  • Creating an environment where people are willing to experiment and push boundaries
  • Encouraging open feedback and transparency among everyone on the team
  • Empowering people through greater responsibility and ownership — and letting go
  • Building cohesion with remote team members or multi-location teams

Half-Day Pre-Conference Workshops for Deeper Learning

Want an even deeper dive into marketing technology management? Sign up for one of the half-day workshops happening Wednesday, April 3, each led by true experts in their field:

Sponsored Presentations & the Discover MarTech Theater

But wait, there’s more…

In addition to the editorial program for All Access attendees, there’s an incredible set of sponsored sessions and Discover MarTech theater presentations you can attend with a FREE Expo+ pass! Leading martech vendors Oracle, IBM, Demandbase, Dataroma, SurveyMonkey, Workfront, Acquia, Allocadia, Sitecore, ON24, Blueshift, Pitney Bowes, Magnolia, Merkle, Tealium, Percolate, VanillaSoft, Brightcove, Yes Marketing, Arm Treasure Data, Brandcast, Scaled Inference, Akkroo, and more will tackle crucial martech topics, including…

  • A Marketer’s Guide to the California Consumer Privacy Act (CCPA)
  • Solving The Stack: Building A MarTech Portfolio That Transforms Your Marketing
  • Marketing Technology Today and Tomorrow: Pipe Dreams and Boiled Oceans
  • Inspiring a Data-First Culture Through Internal Activism
  • The Truth About Personalization — Using a CDP to Personalize Marketing
  • ABM & Modern B2B Advertising: Reaching The Buying Committee At Target Accounts
  • How Martec Helped Lands’ End Double Revenue & Streamline Marketing Processes
  • Webify Everything: How to Gain More Control Over Your Customer Journey
  • Driving Growth with AI-driven Segmentation, Personalization, and Optimization
  • B2B Account Based Tactics at Enterprise Scale
  • The Day Marketing Held Sales Accountable
  • Take the Leap: Moving from Random Acts to Impactful Marketing ROI
  • Transform into a Modern B2B Marketing Powerhouse
  • The Five Tensions of Customer Experience
  • Closing the CX Gap: Making Sense of MarTech Sprawl

Tony Byrne, the founder of research and advisory firm Real Story Group, will also host recurring Discover MarTech Theater presentations on The New Omni-Channel Stack, The Right Way to Buy Marketing Technology, Myths Vendors Tell, and Get the Right Vendor Short List.

You’ll also be able to meet with dozens of other martech vendors exhibiting in the Expo Hall.

Reserve Your Tickets Now: Prices Go Up March 2

If you’re looking to achieve the best results from marketing technology in your organization, as a marketing technologist, a marketing operations leader, a marketing executive, or the champion driving digital transformation, this is an event you won’t want to miss.

Our Beta rates end on Saturday, March 2. Reserve your seat now. I’m looking forward to seeing you in April!

P.S. Get a sneak peek at the kinds of insights you can expect at MarTech by joining me Thursday, February 28 at 1:00PM EST for a free webinar: 2019 Martech Trends You Need To Know. Secure your spot today!

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Mon, 18 Feb 2019 18:17:47 +0000 https://martechtoday.com/check-out-the-martech-preview-231112
MarTech Today: First accredited OTT fraud solution, identity management can pay off and five hurdles RCS must overcome https://martechtoday.com/martech-today-first-accredited-ott-fraud-solution-identity-management-can-pay-off-and-five-hurdles-rcs-must-overcome-230988

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Fri, 15 Feb 2019 09:00:24 +0000 https://martechtoday.com/martech-today-first-accredited-ott-fraud-solution-identity-management-can-pay-off-and-five-hurdles-rcs-must-overcome-230988
MarTech Today: Skimlinks adds AMP support, Adjust launches new anti-fraud standard and Adobe Experience Manager adds features https://martechtoday.com/martech-today-skimlinks-adds-amp-support-adjust-launches-new-anti-fraud-standard-and-adobe-experience-manager-adds-features-230906

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Thu, 14 Feb 2019 09:00:50 +0000 https://martechtoday.com/martech-today-skimlinks-adds-amp-support-adjust-launches-new-anti-fraud-standard-and-adobe-experience-manager-adds-features-230906
MarTech Today: IAB Europe to release updated consent framework, Watson for any cloud and more https://martechtoday.com/martech-today-iab-europe-to-release-updated-consent-framework-watson-for-any-cloud-and-more-230788

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Around The Web:

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Wed, 13 Feb 2019 09:00:59 +0000 https://martechtoday.com/martech-today-iab-europe-to-release-updated-consent-framework-watson-for-any-cloud-and-more-230788
The MarTech agenda… and 7 more reasons to attend https://martechtoday.com/the-martech-agenda-and-7-more-reasons-to-attend-230760

Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing?

The MarTech® Conference is designed for you, the senior decision-maker working at the intersection of marketing, technology, and management.

Here are 8 reasons you should join us April 3-5 in San Jose:

1. Get solutions to complex challenges. MarTech delivers the strategies you need to overcome everyday marketing obstacles. Whether you’re struggling to see results from your martech investments, unsure of how to leverage A.I., or need to overhaul your marketing ops team… we’ve got you covered. Senior-level marketers from the world’s leading brands are eager to share their experiences and insights on what’s worked (and what hasn’t). See the complete agenda.

2. Validate your initiatives. Knowing you’re on the right path can be difficult. The case studies and playbooks presented at MarTech will confirm what you know and help make your case back at the office.

3. Skip the hard sells. MarTech is independent, unbiased, and vendor-agnostic. We don’t have axes to grind or sales targets to meet when it comes to any technology or platform.

4. Meet 100+ martech solution providers. Finding the right marketing technology for your company can be difficult (there are 7,000+ options to choose from!). Evaluate solutions from over 100 market-defining vendors by visiting them in the Expo Hall or attending their sessions in the Discover MarTech Theater and Solutions Track.

5. Connect with future talent, clients, and friends. Structured and casual networking opportunities will connect you with a 2,000+ strong community of smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Growing your professional network has never been easier.

6. Unify your departments. Your team has diverse backgrounds and skills — getting everyone on the same page is essential. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for continued success. Bonus: The more you send, the more you save! Check out our special team rates.

7. Experience immersive learning. Attending MarTech is an investment both for you and your company. Two intense days of learning will leave you with specific insights and eye-opening concepts that will set you up for long-term success. Hungry for more? Add a half-day pre-conference workshop.

8. Stay productive on-the-go. “Ah ha” moments and forging valuable connections with peers is just the beginning. You’ll enjoy delicious breakfasts, hot lunches, and tasty snacks – and stay productive with complimentary WiFi throughout the entire conference space. We’re also dedicated to delivering a welcoming, safe, and friendly experience.

Register NOW & save up to $600

Pick your ideal pass based on your goals and budget:

  • All Access: Unlock the full program — all conference sessions and networking events, the Expo Hall, mobile app, hot meals, WiFi, and more. Book now and save $300 off on-site rates!
  • All Access + Workshop Combo (best value!): Add an expert-led workshop to your All Access pass for an immersive, intimate learning experience. Book now and save $600 off on-site rates!
  • Expo+: More interested in meeting vendors and networking? Pick up a FREE Expo+ pass and enjoy unlimited access to our Expo Hall, full-length Solution Track sessions, sponsor presentations in the Discover MarTech theater, downloadable speaker presentations, refreshments, free WiFi, and more. Book now!

MarTech is an incredible opportunity to meet and learn from those driving real transformation in their organizations. Don’t miss your chance to attend!

Hope to see you there!

Psst… Get a sneak peek at the kinds of insights you can expect at MarTech by joining me Thursday, February 28 at 1:00PM EST for a free webinar: 2019 Martech Trends You Need To Know. Secure your spot today!

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Tue, 12 Feb 2019 17:12:33 +0000 https://martechtoday.com/the-martech-agenda-and-7-more-reasons-to-attend-230760
MarTech Today: LiveRamp targets CTV, location vendor Teemo scores with consent and cybersecurity for marketers https://martechtoday.com/martech-today-liveramp-targets-ctv-location-vendor-teemo-scores-with-consent-and-cybersecurity-for-marketers-230721

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Tue, 12 Feb 2019 09:00:37 +0000 https://martechtoday.com/martech-today-liveramp-targets-ctv-location-vendor-teemo-scores-with-consent-and-cybersecurity-for-marketers-230721
MarTech Today: Verizon Media survey on 5G, Ads.txt looks vulnerable and more https://martechtoday.com/martech-today-verizon-media-survey-on-5g-ads-txt-looks-vulnerable-and-more-230638

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • Get more from your customer data with marketing automation
    Feb 7, 2019 by Digital Marketing Depot
    With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping pace.

From Around The Web:

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Mon, 11 Feb 2019 09:00:47 +0000 https://martechtoday.com/martech-today-verizon-media-survey-on-5g-ads-txt-looks-vulnerable-and-more-230638
MarTech Today: New survey on texting for business, women love mobile games and how Facebook’s use of blockchain could affect marketing https://martechtoday.com/martech-today-new-survey-on-texting-for-business-women-love-mobile-games-and-how-facebooks-use-of-blockchain-could-affect-marketing-230570

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Fri, 08 Feb 2019 09:00:41 +0000 https://martechtoday.com/martech-today-new-survey-on-texting-for-business-women-love-mobile-games-and-how-facebooks-use-of-blockchain-could-affect-marketing-230570
MarTech Today: 5G’s impact on marketing, Spotify solidifies foothold in podcasting and why marketers should care about Cortana https://martechtoday.com/martech-today-5gs-impact-on-marketing-spotify-solidifies-foothold-in-podcasting-and-why-marketers-should-care-about-cortana-230504

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Thu, 07 Feb 2019 09:00:04 +0000 https://martechtoday.com/martech-today-5gs-impact-on-marketing-spotify-solidifies-foothold-in-podcasting-and-why-marketers-should-care-about-cortana-230504
MarTech Today: Goodbye to Facebook ad set budgets, Tapica acquires RhythmOne and more https://martechtoday.com/martech-today-goodbye-to-facebook-ad-set-budgets-tapica-acquires-rhythmone-and-more-230449

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Prepare to say goodbye to Facebook ad set budgets
    Feb 5, 2019 by Amy Gesenhues
    All Facebook campaigns will run with campaign budget optimization as of September.
  • Webinar: 3 Types of Silos Killing Your Marketing Team
    Feb 5, 2019 by Digital Marketing Depot
    Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]

From Marketing Land:

From Around The Web:

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Wed, 06 Feb 2019 09:00:45 +0000 https://martechtoday.com/martech-today-goodbye-to-facebook-ad-set-budgets-tapica-acquires-rhythmone-and-more-230449
MarTech Today: Marketing for subscription services, conventional marketing history and the evolution of Google Display ads https://martechtoday.com/martech-today-marketing-for-subscription-services-conventional-marketing-history-and-the-evolution-of-google-display-ads-230425

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Why subscription and consumption services need a different kind of marketing
    Feb 4, 2019 by Barry Levine
    SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.
  • Conventional marketing wisdom is history
    Feb 4, 2019 by Scott Brinker
    When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed for marketing leaders […]

From Marketing Land:

From Around The Web:

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Tue, 05 Feb 2019 09:00:05 +0000 https://martechtoday.com/martech-today-marketing-for-subscription-services-conventional-marketing-history-and-the-evolution-of-google-display-ads-230425
Conventional marketing wisdom is history https://martechtoday.com/conventional-marketing-wisdom-is-history-230406

When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs.

The MarTech® Conference was designed for marketing leaders like you. Join us April 3-5 in San Jose for a holistic program that blurs the boundaries between marketing, technology, and management and debunks the conventional wisdom that can hold you back…

Conventional wisdom: The hardest part of software-powered marketing is implementation.

MarTech’s take: Selecting the right technology and implementing it properly is essential, but just as important is ensuring you have the right team in place. You’ll learn from marketing pioneers who are reimagining their processes and upgrading their teams in sessions like…

  • Year One: Building a Marketing Ops Team From the Ground Up with Rachel Beck, Global Manager of Marketing Ops at Cisco Meraki
  • Maximize Efficiency and Scalability with the Right Team Structure, Data and Stack with Docker’s Chris Borkenhagen (CIO), Brian Donaldson (Manager of Development Engineering), and Kelly Horton (Senior Engineer of Marketing Technologies)
  • The Secrets to a High-Performing Martech Team with Patty Spiller, Senior Director of Growth Marketing at Livongo

Conventional wisdom: Choosing applications for your martech stack will be simplified by industry consolidation.

MarTech’s take: Think again, partner. M&A activity is brisk, but the underlying trends in marketing and software inexorably favor expansion. You’re going to have more martech to choose from in the future.

During the opening keynote, Martech 2020: Succeeding in the Next Decade of Marketing, Jeffrey Eckman, CEO at Blue Green Brands and I will unveil and analyze the latest marketing technology landscape and the results of MarTech’s annual salary survey. You’ll be first to get the most comprehensive view of the state of the industry in 2019.

Conventional wisdom: Executing martech well requires an entirely new set of skills.

MarTech’s take: Not true. Fundamentals matter… perhaps now more than ever. If you’re reading this email, you’re an accomplished marketer. MarTech can equip you with the strategies, insights, and playbooks you need to perfect your skills.

Check out the agenda for a complete look at what’s in store.

Register NOW & save up to $600

Psst… Don’t miss your chance to earn worldwide recognition from the MarTech community! Submit your marketing technology stack to the 2019 Stackie Awards to join the ranks of past winners including Cisco, Marin Software, Merkle, and more.

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Mon, 04 Feb 2019 16:18:18 +0000 https://martechtoday.com/conventional-marketing-wisdom-is-history-230406
MarTech Today: Why clients in-house, The Trade Desk’s unified ID and long live email https://martechtoday.com/martech-today-why-clients-in-house-the-trade-desks-unified-id-and-long-live-email-230383

Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Mon, 04 Feb 2019 09:00:13 +0000 https://martechtoday.com/martech-today-why-clients-in-house-the-trade-desks-unified-id-and-long-live-email-230383
MarTech Today: Facebook ad revenue, paid search tactics and the status of Google Attribution https://martechtoday.com/martech-today-facebook-ad-revenue-paid-search-tactics-and-the-status-of-google-attribution-230313

Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • The New 5Ps of Marketing
    Jan 31, 2019 by Digital Marketing Depot
    Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in. Join us as […]
  • Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
    Jan 31, 2019 by Amy Gesenhues
    According to Facebook’s fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.

From Marketing Land:

  • 11 paid search tactics that drive quality inbound calls
    Jan 31, 2019 by Digital Marketing Depot
    Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count?
  • Where is Google Attribution?
    Jan 31, 2019 by Ginny Marvin
    Google’s free attribution tool made a big splash in 2017. Where does it stand now?

From Around The Web:

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Fri, 01 Feb 2019 09:00:30 +0000 https://martechtoday.com/martech-today-facebook-ad-revenue-paid-search-tactics-and-the-status-of-google-attribution-230313
MarTech Today: YouTube partners with NCS, Blissfully manages cloud apps and top digital agency concerns https://martechtoday.com/martech-today-youtube-partners-with-ncs-blissfully-manages-cloud-apps-and-top-digital-agency-concerns-230255

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • Client in-housing, competition for talent top digital agency concerns
    Jan 30, 2019 by Ginny Marvin
    Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
  • Meet Netflix, NPR, and The New York Times at MarTech
    Jan 30, 2019 by Scott Brinker
    The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.
  • Cross-domain analytics tracking: Why you may not need it
    Jan 30, 2019 by Alan K’necht
    Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here’s why.

From Around The Web:

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Thu, 31 Jan 2019 09:00:20 +0000 https://martechtoday.com/martech-today-youtube-partners-with-ncs-blissfully-manages-cloud-apps-and-top-digital-agency-concerns-230255
MarTech Today: New study on AI in sales, when to pay for search analytics tools and Facebook Attribution gets mixed reviews https://martechtoday.com/martech-today-new-study-on-ai-in-sales-when-to-pay-for-search-analytics-tools-and-facebook-attribution-gets-mixed-reviews-230217

Here’s our daily recap of what happened in marketing technology today, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • 2019 Marketing Trends
    Jan 29, 2019 by Digital Marketing Depot
    Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.

From Around The Web:

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Wed, 30 Jan 2019 09:00:56 +0000 https://martechtoday.com/martech-today-new-study-on-ai-in-sales-when-to-pay-for-search-analytics-tools-and-facebook-attribution-gets-mixed-reviews-230217
Meet Netflix, NPR, and The New York Times at MarTech https://martechtoday.com/meet-netflix-npr-and-the-new-york-times-at-martech-230183

The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges.

Attend MarTech®, April 3-5 in San Jose. You’ll walk away with proven strategies for constructing successful playbooks, validating initiatives, unifying teams, and maximizing ROI.


Drive Impressive Results, Design Amazing Customer Experiences, And More

Here’s a look at what you’ll learn from these leading brands:

  • Applying Product Management to Martech at the New York Times – with Pamela Della Motta, Director of Product, Marketing Technology, and Kristian Kristensen, VP for Engineering, at The New York Times
  • Marketing Data Science and Your Data Strategy – with Jason Mestrits, Senior Manager Data Science & Analytics at Nordstrom
  • Measure What Matters: Data Strategy to Drive Results – with Jennifer Brett, Head of Americas Insights at LinkedIn
  • Quasi Experimentation at Netflix – with Mike Pow, Senior Product Manager, Experimentation Platform at Netflix
  • How Martech Empowers (or Absorbs) Five Modern “Chiefs” in Marketing – with Shawn Goodin, Chief Marketing Technology Officer, at JP Morgan Chase
  • Personalizing User Experience: Beyond A/B Testing – with Aaron Wroblewski, AI Software Engineering Manager at Zillow
  • The New Era of V-Commerce: What Marketers Need to Know about Alexa, Siri and the AI Revolution – with Meg Goldthwaite, Chief Marketing Officer at National Public Radio

See the complete MarTech agenda.

Register NOW & save up to $600

Pick your ideal pass and register now!

Hope to see you there!

Psst… Think you have an award-winning marketing technology stack? Enter the 2019 Stackies, sponsored by Airstack, for a chance to be recognized by the MarTech community!

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Tue, 29 Jan 2019 13:38:19 +0000 https://martechtoday.com/meet-netflix-npr-and-the-new-york-times-at-martech-230183
MarTech Today: OpenX moves to the cloud, the digital natives are restless and a marketer’s guide to SEO enterprise platforms https://martechtoday.com/martech-today-openx-moves-to-the-cloud-the-digital-natives-are-restless-and-a-marketers-guide-to-seo-enterprise-platforms-230173

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Tue, 29 Jan 2019 09:00:11 +0000 https://martechtoday.com/martech-today-openx-moves-to-the-cloud-the-digital-natives-are-restless-and-a-marketers-guide-to-seo-enterprise-platforms-230173
MarTech Today: Optimove adds ‘incremental’ campaign testing, assessing multi-touch attribution and why chatbots are transforming the auto industry https://martechtoday.com/martech-today-optimove-adds-incremental-campaign-testing-assessing-multi-touch-attribution-and-why-chatbots-are-transforming-the-auto-industry-230149

Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Mon, 28 Jan 2019 09:00:34 +0000 https://martechtoday.com/martech-today-optimove-adds-incremental-campaign-testing-assessing-multi-touch-attribution-and-why-chatbots-are-transforming-the-auto-industry-230149