MarTech Today | Marketing Technology News & Management Insights https://martechtoday.com/ The Daily Recap of Marketing Technology News en-us Tue, 18 Dec 2018 23:00:18 +0000 Tue, 18 Dec 2018 23:00:18 +0000 editors@martechtoday.com Successful marketing teams tackle this challenge https://martechtoday.com/successful-marketing-teams-tackle-this-challenge-228920

Successful marketing teams are diverse. They include storytellers, project managers, operations, and technologists. Getting them on the same page can be a challenge for even the most experienced manager.

That’s why you should bring your entire team to MarTech®, April 3-5 in San Jose.

Here’s what your team will get:

  • Case studies. Leading brands including Adobe, NPR, Netflix, LinkedIn, Zillow, JP Morgan Chase & Co, and The New York Times will share first-hand insights on how to overcome organizational, interpersonal, and compliance issues that make or break marketing technology implementations.
  • 100+ exhibitors. The Expo Hall is packed with martech vendors ready to demo solutions and products that can enhance your martech stack. The Discover MarTech theater is the place to learn how to evaluate, negotiate, and buy marketing technologies.
  • Networking. Your team will celebrate and learn from the martech community at The Stackies Awards Ceremony, enjoy two networking receptions in the Expo Hall, and join in topic-driven lunch tables.

Send more, save more

Register your team now for access to all sessions, keynotes, networking, and amenities — breakfasts, hot lunches, snacks all day, and free WiFi. Don’t miss this opportunity to unite your organization in a welcoming, engaging environment.

  • Teams of 3-5 save 10%
  • Groups of 6-11 save 15%
  • Parties of 12 or more save 20%

Complete the team registration form and email it to registration@martechconf.com. Pro-tip: Act by December 31 to use up any leftover 2018 budget!

See you in San Jose!

Psst… Add a half-day pre-conference workshop to your team’s agenda for an immersive educational experience. Choose from topics like buying marketing technology, making the most of customer data, agile marketing, and creating connected customer experiences.

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Tue, 18 Dec 2018 17:32:59 +0000 https://martechtoday.com/successful-marketing-teams-tackle-this-challenge-228920
MarTech Today: Bridging the gap between IT and marketing, agencies looking to win over new CMOs & more https://martechtoday.com/martech-today-bridging-the-gap-between-it-and-marketing-agencies-looking-to-win-over-new-cmos-more-228884

Here’s our daily recap of what happened in  marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Tue, 18 Dec 2018 09:00:29 +0000 https://martechtoday.com/martech-today-bridging-the-gap-between-it-and-marketing-agencies-looking-to-win-over-new-cmos-more-228884
MarTech Today: YouTube brand safety solutions from IAS and DoubleVerify, the 2019 Stackie Awards & more https://martechtoday.com/martech-today-youtube-brand-safety-solutions-from-ias-and-doubleverify-the-2019-stackie-awards-more-228827

Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Mon, 17 Dec 2018 09:00:32 +0000 https://martechtoday.com/martech-today-youtube-brand-safety-solutions-from-ias-and-doubleverify-the-2019-stackie-awards-more-228827
MarTech Today: Branch launches cross-channel cohort analysis, your sales team’s recommendations & more https://martechtoday.com/martech-today-branch-launches-cross-channel-cohort-analysis-your-sales-teams-recommendations-more-228673

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • YouTube sunsetting call-to-action overlays in favor of new ad extension
    Dec 13, 2018 by Ginny Marvin
    The call-to-action ad extension will be available for TrueView in-stream ads to start.
  • Agenda alert: Adobe is keynoting at MarTech!
    Dec 13, 2018 by Scott Brinker
    We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all […]

From Around The Web:

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Fri, 14 Dec 2018 09:00:54 +0000 https://martechtoday.com/martech-today-branch-launches-cross-channel-cohort-analysis-your-sales-teams-recommendations-more-228673
Agenda alert: Adobe is keynoting at MarTech! https://martechtoday.com/agenda-alert-adobe-is-keynoting-at-martech-228641 We’re excited to announce a newly-confirmed keynote speaker!

Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned!

Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all keynotes, sessions, networking, and amenities with an All Access pass. Register now to save $450 off on-site rates!

See you in San Jose!

 

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Fri, 14 Dec 2018 08:50:11 +0000 https://martechtoday.com/agenda-alert-adobe-is-keynoting-at-martech-228641
MarTech Today: Jivox’ visual journey maps, HubSpot focuses on being a platform & IAB’s in-app ad SDK hits two billion devices https://martechtoday.com/martech-today-jivox-visual-journey-maps-hubspot-focuses-on-being-a-platform-iabs-in-app-ad-sdk-hits-two-billion-devices-228636

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • Data orchestration – learn how it works and why it can help you do more with your data
    Dec 12, 2018 by Digital Marketing Depot
    The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike.
  • Here’s your exclusive insider look of SMX West
    Dec 12, 2018 by Chris Sherman
    TL;DR: Here’s my epic 3,000-word preview of all the sessions, speakers and networking you’ll experience at SMX West. Read a little or read it all. Then register by 11:59 p.m. Saturday, December 22 and save big with Early Bird rates. Search Engine Land’s SMX® West, the go-to event for search marketers, returns to San Jose January 30-31.

From Around The Web:

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Thu, 13 Dec 2018 09:00:06 +0000 https://martechtoday.com/martech-today-jivox-visual-journey-maps-hubspot-focuses-on-being-a-platform-iabs-in-app-ad-sdk-hits-two-billion-devices-228636
MarTech Today: Human versus machine intelligence, how to vaccinate your data & more https://martechtoday.com/martech-today-human-versus-machine-intelligence-how-to-vaccinate-your-data-more-228584

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Human vs machine intelligence: how to win when ‘duplicate’ content is unique
    Dec 11, 2018 by Sponsored Content: OnCrawl
    As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans […]

From Marketing Land:

From Around The Web:

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Wed, 12 Dec 2018 09:00:01 +0000 https://martechtoday.com/martech-today-human-versus-machine-intelligence-how-to-vaccinate-your-data-more-228584
MarTech Today: LivePerson’s new Maven chatbot platform, strategies to drive growth with voice & more https://martechtoday.com/martech-today-livepersons-new-maven-chatbot-platform-strategies-to-drive-growth-with-voice-more-228560

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands
    Dec 10, 2018 by Barry Levine
    Maven can make recommendations for chatbots — from LivePerson or other platforms — to take over conversations, based on customer intent in a live text chat.
  • 4 strategies to drive growth in 2019 with voice
    Dec 10, 2018 by Digital Marketing Depot
    As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data. At some Fortune 500 companies, CMOs are even being replaced by new C-suite roles such […]
  • AI in action
    Dec 10, 2018 by Sponsored Content: Provided By IBM With Insider Studios
    Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]

From Marketing Land:

  • Compare 9 paid media campaign management tools
    Dec 10, 2018 by Digital Marketing Depot
    The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity.

From Around The Web:

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Tue, 11 Dec 2018 09:00:37 +0000 https://martechtoday.com/martech-today-livepersons-new-maven-chatbot-platform-strategies-to-drive-growth-with-voice-more-228560
MarTech Today: Out-of-home inventory becomes just another channel, why virtual assistants are not ‘one size fits all’ & more https://martechtoday.com/martech-today-out-of-home-inventory-becomes-just-another-channel-why-virtual-assistants-are-not-one-size-fits-all-more-228530

Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • Get your sneak peek at the MarTech agenda
    Dec 7, 2018 by Scott Brinker
    Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® January 30-31, 2019 in San Jose for proven strategies from real-world experts. Here’s a sneak peek.

From Around The Web:

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Mon, 10 Dec 2018 09:00:17 +0000 https://martechtoday.com/martech-today-out-of-home-inventory-becomes-just-another-channel-why-virtual-assistants-are-not-one-size-fits-all-more-228530
Get your sneak peek at the MarTech agenda https://martechtoday.com/get-your-sneak-peek-at-the-martech-agenda-228488

Senior-level marketers at the intersection of marketing, technology, and management are coming to MarTech® April 3-5, 2019, in San Jose for proven strategies from real-world experts. Here’s a sneak peek:

Tracks and topics that matter

The grand vision of martech guides the creation of our agenda, with speakers and sessions like…

  • “NextGen Marketing: How Artificial Intelligence Is Accelerating Marketing Performance” with Brian Kardon, Fuze
  • “Maximize Efficiency and Scalability with the Right Team Structure, Data and Stack” with Kelly Horton, Brian Donaldson, and Chris Borkenhagen all representing Docker
  • “When Stacks Collide: Rationalizing the Marketing Stack in a Merger & Acquisition Environment” with Sheryl Shultz, CabinetM, Justin Sharaf, LogMeIn, and Zack Alves, Plantronics

Inspirational and entertaining keynotes

I’ll share fresh content and insights in my keynote “Martech 2020: Succeeding in the Next Decade of Marketing.” Tom Fishburne, the Marketoonist, will bring his humorous and enlightening perspective on marketing, martech, and business transformation. Stay tuned for more keynote announcements!

Access to leading martech vendors

The MarTech Expo Hall houses dozens of market-defining vendors. Their time-saving solutions and tools will make you a more efficient, effective, and powerful marketer.

The 3rd Annual Stackies

The Stackies isn’t a vanity award, but a powerful educational program. Everyone in the marketing community benefits from the entries. Check out past Stackie winners here. Entries will open soon – stay tuned!

Ways to attend

Pick your ideal pass and register now! (Pro-tip: Book before the New Year to use up any leftover 2018 budget!)

  • The All Access pass delivers the complete MarTech experience: All keynotes, sessions, networking, and amenities.
  • The All Access + Workshop pass includes core conference benefits plus your choice of a pre-conference martech workshop.
  • The Expo+ pass is FREE and unlocks access to sponsored sessions, Discover MarTech, the Expo Hall, select networking, and more. Learn more about the MarTech Expo+ pass!

See you in San Jose!

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Fri, 07 Dec 2018 11:48:17 +0000 https://martechtoday.com/get-your-sneak-peek-at-the-martech-agenda-228488
MarTech Today: Firefly’s mobile device-like targeting to ads on cars, Marketo’s new entry-level certification & more https://martechtoday.com/martech-today-fireflys-mobile-device-like-targeting-to-ads-on-cars-marketos-new-entry-level-certification-more-228477

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • The new best practices for digital brand storytelling
    Dec 6, 2018 by Julian Baring
    People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and aspirations.

Online Marketing News From Around The Web:

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Fri, 07 Dec 2018 09:58:40 +0000 https://martechtoday.com/martech-today-fireflys-mobile-device-like-targeting-to-ads-on-cars-marketos-new-entry-level-certification-more-228477
MarTech Today: Building marketing ops out of chaos, Chrome browser polices ‘abusive’ sites & more https://martechtoday.com/martech-today-building-marketing-ops-out-of-chaos-chrome-browser-polices-abusive-sites-more-228441

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Thu, 06 Dec 2018 09:00:12 +0000 https://martechtoday.com/martech-today-building-marketing-ops-out-of-chaos-chrome-browser-polices-abusive-sites-more-228441
MarTech Today: WordPress releases 5.0, email’s humble beginnings & more https://martechtoday.com/martech-today-wordpress-releases-5-0-emails-humble-beginnings-more-228401

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • Dive deep on best practices in search. Attend an SMX workshop!
    Dec 4, 2018 by Marketing Land
    Bona fide digital marketers need proven search marketing tactics and best practices in their toolkit. That’s why SMX® West offers in-depth workshops conducted by the world’s leading subject matter experts in SEO, SEM, in-house, and digital marketing. Workshops will be held Friday, February 1 at the San Jose Convention Center.
  • Email’s humble beginnings and the birth of tracking pixels
    Dec 4, 2018 by Len Shneyder
    Part 1 of this email marketing series looks at how far we’ve come with email from the days of ARPANET to the creation of a webmail client.

From Around The Web:

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Wed, 05 Dec 2018 09:00:29 +0000 https://martechtoday.com/martech-today-wordpress-releases-5-0-emails-humble-beginnings-more-228401
MarTech Today: Bombora shows content interests for purchasers, Adobe’s DMP adds new features & dangerous misconceptions about data breaches https://martechtoday.com/martech-today-bombora-shows-content-interests-for-purchasers-adobes-dmp-adds-new-features-dangerous-misconceptions-about-data-breaches-228357

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Bombora now shows clients online content interests that led to a purchase
    Dec 3, 2018 by Barry Levine
    The new historical tool complements the company’s existing Surge product, which uses online content interests to predict when companies are in-market for a given product.
  • Adobe adds new features to its data management platform
    Dec 3, 2018 by Barry Levine
    Audience Manager can now subtract traits in a lookalike model and report impressions by user segment.
  • Compare 22 top customer data platform vendors
    Dec 3, 2018 by Digital Marketing Depot
    Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration. Automating customer data accuracy and integration through a customer data platform (CDP) can […]
  • Dangerous misconceptions about data breaches
    Dec 3, 2018 by Marty Greenlow
    Not all breaches are the same, nor always a failure of company processes, but executives need to take steps to ensure the long-term security of their marketing data.

From Marketing Land:

From Around The Web:

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Tue, 04 Dec 2018 09:00:31 +0000 https://martechtoday.com/martech-today-bombora-shows-content-interests-for-purchasers-adobes-dmp-adds-new-features-dangerous-misconceptions-about-data-breaches-228357
MarTech Today: IAB Text Lab’s revised ads.txt for apps, a blended ABM & LinkedIn’s new privacy setting https://martechtoday.com/martech-today-iab-text-labs-revised-ads-txt-for-apps-a-blended-abm-linkedins-new-privacy-setting-228297

Here’s our recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:

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Mon, 03 Dec 2018 09:00:39 +0000 https://martechtoday.com/martech-today-iab-text-labs-revised-ads-txt-for-apps-a-blended-abm-linkedins-new-privacy-setting-228297
MarTech Today: Claritas buys Barometric, Facebook’s viewability audit & 5 predictions for B2B marketing https://martechtoday.com/martech-today-claritas-buys-barometric-facebooks-viewability-audit-5-predictions-for-b2b-marketing-228243

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

  • 5 predictions for B2B marketing in 2019
    Nov 29, 2018 by Peter Isaacson
    Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year.

From Around The Web:

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Fri, 30 Nov 2018 09:00:07 +0000 https://martechtoday.com/martech-today-claritas-buys-barometric-facebooks-viewability-audit-5-predictions-for-b2b-marketing-228243
MarTech Today: The platform integration requirement for new tools, teach yourself about AI & more https://martechtoday.com/martech-today-the-platform-integration-requirement-for-new-tools-teach-yourself-about-ai-more-228208

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • For many marketers, platform integration is a ‘must have’ for new tools
    Nov 28, 2018 by Barry Levine
    What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms.
  • Do more with your data with data orchestration
    Nov 28, 2018 by Digital Marketing Depot
    The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike. […]
  • Teach yourself about machine learning and artificial intelligence
    Nov 28, 2018 by Pamela Parker
    Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.

From Marketing Land:

  • Compare 15 top marketing automation platforms
    Nov 28, 2018 by Digital Marketing Depot
    Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better-qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals. Improved lead conversion and ROI. MarTech Today’s “B2B Marketing Automation Platforms: A […]
  • Why Disney, Microsoft and Home Shopping Network attend SMX West
    Nov 27, 2018 by Marketing Land
    For more than 10 years, marketers have attended Search Marketing Expo – SMX® West for a variety of reasons. Here’s what a few of them had to say about the experience: “… changes in search marketing are impacting the variety of stakeholders in the industry. It is too easy to get stuck in one’s own perspective alone, and SMX […]
  • Cheetah mobile and another Chinese firm accused of mobile ad download fraud
    Nov 27, 2018 by Greg Sterling
    A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis.

From Around The Web:

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Thu, 29 Nov 2018 09:00:26 +0000 https://martechtoday.com/martech-today-the-platform-integration-requirement-for-new-tools-teach-yourself-about-ai-more-228208
MarTech Today: Forrester buys SiriusDecisions, foldable screens and five essential strategies for B2B marketers https://martechtoday.com/martech-today-forrester-buys-siriusdecisions-foldable-screens-and-five-essential-strategies-for-b2b-marketers-228158

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Forrester decides to buy SiriusDecisions
    Nov 27, 2018 by Barry Levine
    This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”
  • 8 best online reputation management tools for your brand
    Nov 27, 2018 by Sponsored Content: Awario
    If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy: […]
  • Foldable screens: No big deal for marketers or potential game changer?
    Nov 27, 2018 by Barry Levine
    Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?
  • 5 essential strategies B2B marketers must master in 2019
    Nov 27, 2018 by Scott Vaughan
    With a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more impactful.

From Marketing Land:

From Around The Web:

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Wed, 28 Nov 2018 09:00:52 +0000 https://martechtoday.com/martech-today-forrester-buys-siriusdecisions-foldable-screens-and-five-essential-strategies-for-b2b-marketers-228158
Redefine your marketing’s capabilities. Learn the new, new rules of marketing, only at MarTech https://martechtoday.com/redefine-your-marketings-capabilities-learn-the-new-new-rules-of-marketing-only-at-martech-228149

“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.”F. Scott Fitzgerald

Successful marketers routinely hold two opposing ideas in mind at the same time… and function spectacularly. Exhibit A may very well be the new, new rules of marketing, which I discussed a few months back at MarTech in Boston:

  1. Centralize everything you can.
  2. Decentralize everything you can.
  3. Automate everything you can.
  4. Humanize everything you can.
  5. Embrace continuous change.

Those contradictory principles are the roadmap for operating efficiently, innovating continuously, oozing authenticity and enhancing your brand. What more could a marketer ask for? (Watch my keynote from Boston here.)

Sound like the kind of conversation you want (or need?). Then join us at MarTech, April 3-5 in San Jose as we tackle the new, new rules framework, exploring each element with in-depth case studies and frank discussions from leading brands and agencies.

Use your remaining 2018 budget for this outstanding offer

Book your pass today and save $450 off on-site rates. You’ll unlock the complete conference experience: sessions, keynotes, networking, amenities, expo hall, and more.

For maximum value, bundle your All Access pass with a half-day, exclusive MarTech workshop for an opportunity to train in an immersive, intimate environment. Choose from these in-depth topics:

Workshops seating is limited. Secure your seat today!

Psst… Send three or more members of your crew for the ultimate team-building experience: They’ll take in more sessions, connect with more vendors, AND unlock special discounts of up to 20% off on-site rates!

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Tue, 27 Nov 2018 16:30:47 +0000 https://martechtoday.com/redefine-your-marketings-capabilities-learn-the-new-new-rules-of-marketing-only-at-martech-228149
MarTech Today: Virgin Holiday’s social-powered travel recommendations, using dynamic content & more https://martechtoday.com/martech-today-virgin-holidays-social-powered-travel-recommendations-using-dynamic-content-more-228098

Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarketing Land and other places across the web.

From MarTech Today:

  • Virgin Holidays powers travel recommendations with social posts
    Nov 26, 2018 by Barry Levine
    Marketers have yet another reason to promote and track their offerings on social media.
  • 7 ways to use dynamic content and multiply your conversions
    Nov 26, 2018 by Digital Marketing Depot
    Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications? The answer is in understanding the power of dynamic content and how it […]

From Marketing Land:

  • With so many choices, which SEO tool is right for you?
    Nov 26, 2018 by Digital Marketing Depot
    Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. In this report you will learn: Who the leading players are in enterprise SEO platforms. What you should look for in an SEO […]
  • The new world of marketing
    Nov 26, 2018 by Sponsored Content: Provided By IBM With Insider Studios
    Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]

From Around The Web:

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Tue, 27 Nov 2018 09:00:59 +0000 https://martechtoday.com/martech-today-virgin-holidays-social-powered-travel-recommendations-using-dynamic-content-more-228098