MarTech Today: Report on B2B buying, the MAdTech world & Branch AMPifies apps

Here’s our recap of what happened in markting technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers Jan 27, 2017 by Barry Levine Less effective in making the sale: websites and marketing materials, unless validated by third-party […]

Chat with MarTechBot

martech-today-1920x1080
Here’s our recap of what happened in markting technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

From Marketing Land:

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Get the must-read newsletter for marketers.