MarTech Today: Revcontent’s ‘Truth Initiative,’ people-based measurement & Safari’s third-party blocking

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Revcontent takes first step in its new ‘Truth Initiative’
  Jun 5, 2017 by Barry Levine
  The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.
• People-based measurement is the new black
  Jun 5, 2017 by Jordan Elkind
  Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.

From Marketing Land:

• WWDC: Safari will block third-party trackers from following users around the web
  Jun 5, 2017 by Ginny Marvin
  Trackers will not be able to use browsing behavior for ad targeting.
  

From Around The Web:

• The State Of Advanced Website Builders, Smashing Magazine
• How to Integrate AI Into Your Marketing Strategy, Search Engine Journal
• New Google Ad Filter Frightens Publishers, Ad Tech Players, AdAge
• Talking MarTech Careers with Andrew Dod, CMO at SharpSpring, MarTech Advisor
• Instagram’s head of design on how to build a design team and shipping Stories, TechCrunch
• Facebook tries to woo gamers with E3 livestreaming, VentureBeat
• High-end Livestreaming that Won’t Break the Bank, Small Biz Trends
• How Bayer cut its video ad rates 70 percent by bringing its DMP in-house, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.