MarTech Today: Revcontent’s ‘Truth Initiative,’ people-based measurement & Safari’s third-party blocking

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Revcontent takes first step in its new ‘Truth Initiative’
  Jun 5, 2017 by Barry Levine
  The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.
• People-based measurement is the new black
  Jun 5, 2017 by Jordan Elkind
  Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.

From Marketing Land:

• WWDC: Safari will block third-party trackers from following users around the web
  Jun 5, 2017 by Ginny Marvin
  Trackers will not be able to use browsing behavior for ad targeting.
  

From Around The Web:

• The State Of Advanced Website Builders, Smashing Magazine
• How to Integrate AI Into Your Marketing Strategy, Search Engine Journal
• New Google Ad Filter Frightens Publishers, Ad Tech Players, AdAge
• Talking MarTech Careers with Andrew Dod, CMO at SharpSpring, MarTech Advisor
• Instagram’s head of design on how to build a design team and shipping Stories, TechCrunch
• Facebook tries to woo gamers with E3 livestreaming, VentureBeat
• High-end Livestreaming that Won’t Break the Bank, Small Biz Trends
• How Bayer cut its video ad rates 70 percent by bringing its DMP in-house, Digiday

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.