MarTech Today: RevTech ties revenue to spending, Radius’ in-house data cleaning & martech trends for 2017

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Startup Transform, Inc. launches its RevTech platform to tie revenue to specific spending
  Jan 25, 2017 by Barry Levine
  Seattle-based company says it offers a unique approach to modeling diverse data and generating recommendations for increasing sales.
• Radius now cleans your data before it makes predictions
  Jan 25, 2017 by Barry Levine
  The San Francisco-based company says this is the only in-house data cleaning service by a predictive marketing provider.
• How data and technology will affect your marketing in 2017
  Jan 25, 2017 by Victoria Godfrey
  Columnist Victoria Godfrey shares four trends she’s watching for 2017 — and some steps you can take to stay ahead of the curve.

From Marketing Land:

• Why B2B marketers should care about whitelisting
  Jan 25, 2017 by Peter Isaacson
  As advertisers grapple with fake news and hate speech, blacklisting the sites they want to stay away from isn’t enough. Columnist Peter Isaacson explains why “whitelisting” is more effective for B2B marketers.
  

From Around The Web:

• Using Caching (and Hardware) to Improve Page Speed, www.practicalecommerce.com
• What makes a good chatbot UX?, econsultancy.com
• 10 Groundbreaking eCommerce Trends to Watch Out for in 2017, www.jeffbullas.com
• Deliverability Best Practices Every Email Marketer Should Follow, movableink.com
• Everything a marketer needs to know about CDPs. Wait, what’s a CDP?, chiefmartec.com
• Lexalytics® Unveils Magic Machines™ AI Labs to Drive Innovation in Building and Managing Artificial Intelligence, PR Web
• Outward Inc. Introduces Transformative Visual Merchandising Platform for Retailers, PR Newswire
• Ve Interactive launches self-service platform for start-ups and growing brands to solve abandonment, www.prnewswire.com
• Building Blocks: Jonathan Copulsky, Senior Partner & Global Insights Leader at Deloitte Talks Marketing Tech, www.martechadvisor.com
• Chatbots for Business in 2017, www.ducttapemarketing.com
• Why a PepsiCo Exec Became an AdTech Entrepreneur, www.cmswire.com
• Apple Watch will soon let you talk to Siri to use your apps, techcrunch.com
• Latest Android Wear 2.0 preview delivers better iOS support, www.engadget.com
• WhatsApp Adds Offline Message Queueing to iOS App, www.adweek.com
• 3 Helpful Tools to Help You Monitor Your Social Media Accounts, www.socialmediaexplorer.com
• Will Facebook miss the opportunity for cordless live television?, venturebeat.com
• What Google’s Removal Of Third-Party Pixels On YouTube Means For Marketers, adexchanger.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.