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MarTech Today: Robot traffic, the future of TV ads & Facebook’s latest data faux pas

Barry Levine on June 25, 2018 at 9:00 am

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

New report: Some ad campaigns are almost entirely robot traffic
Jun 22, 2018 by Barry Levine
The good news from this first Robot Traffic Report from ad platform Dianomi: Overall bot traffic is down to about 32 percent, including good and bad ones.
The MarTech Minute: WFA finalizes global charter, Tru Optik launches new TV measurement solution & more
Jun 22, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The future of TV advertising in today’s digital world
Jun 22, 2018 by Chuck Moran
TV advertising isn’t what it used to be — it’s much more, argues contributor Chuck Moran.
Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and advertisers
Jun 22, 2018 by Robin Kurzer
As it has for more than 100 years, competing tech challenges television to evolve rather than contribute to its demise.

From Marketing Land:

Facebook’s latest data faux pas: app analytics reports are sent to the wrong people
Jun 22, 2018 by Amy Gesenhues
Facebook confirms it sent app performance data to people outside of the intended app development companies.

From Around The Web:

3 Ways Blockchain Is Disrupting the Digital Marketing Space, Jeff Bullas
Facebook prototypes tool to show how many minutes you spend on it, TechCrunch
How can you create great brand experience with AR? , Think with Google
How Twitter Made The Tech World’s Most Unlikely Comeback, BuzzFeed
Mobile ad blocking is becoming a bigger threat, Digiday

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.