MarTech Today: Salesforce buys Datorama, Clinch launches Instagram Stories tool & Microsoft shows ethical leadership

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Salesforce adds more intelligence with Datorama purchase
  Jul 16, 2018 by Barry Levine
  The AI-powered marketing analytics platform will help the CRM leader generate insights from multiple data streams.
• Clinch launches tool to dynamically generate ads for Instagram Stories
  Jul 16, 2018 by Barry Levine
  The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale.
• Microsoft demonstrates ethical leadership in calling for regulation of facial recognition
  Jul 16, 2018 by Greg Sterling
  Microsoft is out in front of its major tech company peers on this one.
• As addressable TV becomes more pervasive, here’s how to find your audience
  Jul 16, 2018 by Justin Freid
  Contributor Justin Freid suggests a variety of data sources that you can employ to improve TV advertising results.
• Connect with passionate marketers — rates increase next week!
  Jul 16, 2018 by MarTech Today
  There are others like you. We’ve met tens of thousands of them. People who share your passion for harnessing the potential of modern marketing and marketing technologies. People who implement best practices… and occasionally color outside the lines to get results. Discover, learn and connect with them at MarTech® October 1-3 in Boston. MarTech delivers […]
• YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
  Jul 16, 2018 by Amy Gesenhues
  The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.

From Marketing Land:

• Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence
  Jul 16, 2018 by Digital Marketing Depot
  With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable real-time insights from inbound phone conversations.
• New features in the Facebook Ads Manager app make building ads on mobile easier
  Jul 16, 2018 by Amy Gesenhues
  The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more.

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Channel: MarTech Today Newsletter