MarTech Today: Salesforce creates Commerce Cloud, “frictionless logins” & AMP roadmap

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
  Jun 1, 2016 by Barry Levine
  The acquisition helps “close the circle” for services it can offer to businesses.
• All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms”
  Jun 1, 2016 by Digital Marketing Depot
  Marketing Land’s all new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business.
• 7 great reasons to attend SMX Advanced in 3 weeks
  Jun 1, 2016 by Marketing Land
  SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now!
• Live from your brand: streaming video and the new consumer connection
  Jun 1, 2016 by Maggie Malek
  With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers.
• What will “frictionless logins” mean for digital marketing?
  Jun 1, 2016 by Barry Levine
  If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game.
• Google releases the AMP features & enhancements roadmap
  Jun 1, 2016 by Barry Schwartz
  Google rarely talks about what is coming, but they’ve provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned for accelerated mobile pages.
• Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
  Jun 1, 2016 by Barry Schwartz
  The speed of your mobile pages currently doesn’t impact your mobile rankings, but soon it may, says Gary Illyes of Google.
  

From Around The Web:

• How to Measure the Value of Your Content: Three Sets of Metrics, www.marketingprofs.com
• The Limits of Analytics, www.webanalyticsworld.net
• Google Home privacy, Business Insider
• Sundar Pichai stays diplomatic about Google building its own phones, techcrunch.com
• 4 Things That Work More Often Than Not For Mobile Landing Pages, conversionxl.com
• Advice for New UX Designers, www.uxmatters.com
• Wayfair Unveils Proprietary Display Advertising Platform, www.wayfair.com
• Alexa could be the 4th pillar of Amazon, says Jeff Bezos, VentureBeat
• Bombora and Sales Inside to drive intent data-driven decisions, bombora.com
• Brandnew IO launches influencer marketing platform, venturebeat.com
• 7 Online Marketing Tools You Need to Master in 2016, www.blogherald.com
• Facebook’s using its muscle to remake the ad tech world, digiday.com
• The disruptive effects of accelerating waves of marketing technology, chiefmartec.com
• Inc. Reimagines App, Modeling Success of Fast Company, blogs.adobe.com

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.