• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

GDPR

Now with even more misconceptions!

Facebook & CA

What we know, what they knew, where we are now

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Home
MarTech Today Newsletter

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.


MarTech Today: Salesforce integrates Krux, Demandbase’s survey on AI in marketing & Amazon’s first drone delivery

Barry Levine on December 16, 2016 at 9:00 am
  • More
martech-today-1920x1080

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

  • Salesforce moves beyond first-party data with Krux integration
    Dec 15, 2016 by Barry Levine
    CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recent purchase of the data management platform.
  • How and why the SEO tools industry should develop technical standards
    Dec 15, 2016 by Michael King
    Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have — as well as the challenges it would present.
  • The death of prediction
    Dec 15, 2016 by Joshua Reynolds
    One of the things the 2016 US Presidential election taught us was that a gap remains between data predictions and real-world performance. Columnist Joshua Reynolds believes this is a particularly important gap for marketers to understand — and fix — in 2017.
  • Demandbase survey: Marketers sure like them some AI
    Dec 15, 2016 by Barry Levine
    But only a few are currently using it.

From Marketing Land:

  • See how 16 leading digital analytics platform providers stack up
    Dec 15, 2016 by Digital Marketing Depot
    Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation.
  • Amazon delivered its first order via drone
    Dec 15, 2016 by Matt McGee
    Initial test last week in Cambridgeshire, England, needed only 13 minutes from order to delivery.
  • Google agrees to change when it scans emails for ad targeting
    Dec 15, 2016 by Ginny Marvin
    Emails sent to Gmail accounts won’t be scanned until after they hit users’ inboxes.

From Around The Web:

  • Analysis: What Links Appear in the Web’s Best Navigation Bars?, www.blogtyrant.com
  • Ghost Buttons: UX Disaster or Effective Design?, conversionxl.com
  • Styling Web Components Using A Shared Style Sheet, www.smashingmagazine.com
  • OneSpot Announces Breakthrough Content Intelligence Solution, www.prnewswire.com
  • The Role Of Ad Tech In The Post-Truth Era, adexchanger.com
  • Facebook Messenger’s new camera lets you apply art and special effects to photos and videos, venturebeat.com
  • Majority of Marketers Lack Confidence in Their Cross-Device ID Capabilities, thedma.org
  • The Complete Guide to Messaging Apps, www.searchenginejournal.com
  • Introducing the new Google Wallet experience on the web, blog.google
  • AdWords Scripts Available For YouTube Video Campaigns, www.ppchero.com
  • Daily Mail Among First to Deploy Video Header Bidding, adage.com
  • The Future of Marketing With Augmented Reality, www.copypress.com
  • WordPress adds 360-video support to its vast blogosphere, techcrunch.com


About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Popular Stories

Scott Brinker unveils his most populous Marketing Technology Landscape yet
How the acceleration of AI will drive digital transformation: Automation and personalization
2018 Stackie Award winners: The most impactful martech stacks this year
Infographic: The 2017 ‘Martech 5000’ Marketing Technology Landscape

Related Topics

Channel: MarTech Today Newsletter

We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

Oct 1-3, 2018: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Go-to-Guide for Growing Your Agency
  • What is Ad Effectiveness and How Does It Help Your Business?
  • The Growth Marketer’s Guide to Email Metrics
  • Evolve Now To Personalization 2.0: Individualization
  • How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
See More Whitepapers

Webinars

  • Unifying Your Search and Social Ad Strategies
  • Customer Data Strategies & Identity Resolution: Best Practices
  • Omnichannel Personalization at Scale: How leading brands drive sales across channels
See More Webinars
MarTech Guide to Understanding GDPR
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes Download the Martech Today App on Google Play

Follow Us

© 2018 Third Door Media, Inc. All rights reserved.